WorldCat Identities

Lewis, Barbara R.

Overview
Works: 102 works in 200 publications in 2 languages and 4,493 library holdings
Genres: Dictionaries  Case studies  Encyclopedias  Academic theses 
Roles: Author, Editor, Other
Classifications: HF5415, 658.802
Publication Timeline
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Most widely held works by Barbara R Lewis
Internal marketing : directions of management by Richard J Varey( )

32 editions published between 2000 and 2012 in English and held by 2,766 WorldCat member libraries worldwide

This work represents a much-needed resource of the current s̀tate-of-the-art' research and conceptual development in internal marketing. Comprising theoretical and empirical work, and case studies based on a wide range of sector and industry applications, this work themes and issues, including: social model of marketing; human resource management perspective; marketing and service management; quality management organizational development; corporate identity, image and reputation; and corporate communication
The Blackwell encyclopedic dictionary of marketing by Barbara R Lewis( )

32 editions published between 1996 and 2004 in English and held by 1,493 WorldCat member libraries worldwide

Marketing financial services by Arthur Meidan( Book )

8 editions published in 1997 in English and held by 59 WorldCat member libraries worldwide

This comprehensive survey covers all aspects of marketing, including: the marketing environment; consumer behaviour in the financial services; product innovation and development; customer care; service quality and customer services; pricing; distribution; and marketing strategy
Services marketing : a European perspective by Christopher H Lovelock( Book )

14 editions published between 1996 and 2001 in English and held by 30 WorldCat member libraries worldwide

This volume has been revised for a European market with a global context. It features chapters on customer behaviour complaint handling managing customer-contact personnel and developing integrated service strategies
The Blackwell encyclopedia of management( Book )

2 editions published in 1997 in English and held by 13 WorldCat member libraries worldwide

Provides new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. Assesses the implications of developments in new information and communications technologies
New dimensions of kidney donorship by Barbara R Lewis( Book )

3 editions published in 1981 in English and held by 7 WorldCat member libraries worldwide

Kidney donorship and transplantation : a social marketing problem by Barbara R Lewis( Book )

4 editions published in 1979 in English and held by 6 WorldCat member libraries worldwide

The environment and marketing strategy for independent retail travel agents by Barbara R Lewis( Book )

1 edition published in 1988 in English and held by 6 WorldCat member libraries worldwide

Customer care in service organisations : the customers' perspective by Barbara R Lewis( Book )

3 editions published in 1989 in English and held by 6 WorldCat member libraries worldwide

The Blackwell encyclopedia of management( Book )

2 editions published in 1997 in English and held by 5 WorldCat member libraries worldwide

The Marketing of bank services( Book )

3 editions published in 1982 in English and held by 5 WorldCat member libraries worldwide

Customer care in the service sector : the suppliers' perspective by A. M Smith( Book )

2 editions published in 1988 in English and held by 3 WorldCat member libraries worldwide

Internal revenue assessment lists for New Hampshire, 1862-1866 : National Archives microfilm publications, pamphlet describing M780 by United States( Book )

1 edition published in 1981 in English and held by 2 WorldCat member libraries worldwide

"On the 10 rolls of this microfilm publication are reproduced records of tax assessment lists for the 3 collection districts established for the State of New Hampshire by an Executive order of August 6, 1862. The lists were created in the offices of assessors and assistant assesores of Internal Revenue during the period 1862-66. The records are part of Records of the Internal Revenue Service, Record Group (RG) 58. ... Barbara R. Lewis ... prepared the introductory paragraphs, and provided the other editorial material."--Page 1, 3
The Marketing of Nursing by Barbara R Lewis( Book )

3 editions published in 1979 in English and held by 2 WorldCat member libraries worldwide

Identifying factors that determine cross-buying intention for financial services. by Magdalini Soureli( Book )

2 editions published in 2007 in English and held by 2 WorldCat member libraries worldwide

Understanding customers by Workshop meeting of the Customer Research Academy( Book )

1 edition published in 2000 in English and held by 2 WorldCat member libraries worldwide

Service quality in the financial sector( Book )

1 edition published in 1989 in English and held by 2 WorldCat member libraries worldwide

Managing the service encounter: a focus on the employee by Barbara R Lewis( Book )

2 editions published between 1989 and 1990 in English and held by 2 WorldCat member libraries worldwide

Bu lai ke wei er ying xiao xue bai ke ci dian by yi si Liu( Book )

1 edition published in 2002 in Chinese and held by 2 WorldCat member libraries worldwide

Shi chang ying xiao xue de wan zheng gai nian,Yan jiu fang fa,Zhuan ye shu yu he ji ben yuan li shi zui jin cai xing cheng de.Zuo zhe xi wang ben ci dian neng fan ying shi chang ying xiao xue de ji chu li lun,Bing neng wei jin yi bu de diao cha yan jiu ti gong yi ge qi dian he yi tao ming que de jian jie
 
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Audience Level
1
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Audience level: 0.12 (from 0.08 for Internal m ... to 0.97 for Internal r ...)

Internal marketing : directions of management
Covers
The Blackwell encyclopedic dictionary of marketingMarketing financial servicesServices marketing : a European perspectiveThe Blackwell encyclopedia of managementThe Blackwell encyclopedia of management
Alternative Names
Lewis, Barbara profesorica ekonomije

Languages
English (117)

Chinese (1)