Stuart, Elnora W.

Marketing : real people, real choices by Michael R Solomon( Book )

122 editions published between 1996 and 2020 in 3 languages and held by 1,118 WorldCat member libraries worldwide

Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut

Marketing : real people, [real] choices by Michael R Solomon( Book )

1 edition published in 2009 in English and held by 72 WorldCat member libraries worldwide

Brand you : marketing real people, real choices by Michael R Solomon( Book )

4 editions published between 2009 and 2012 in English and held by 53 WorldCat member libraries worldwide

Marketing by Michael R Solomon( )

8 editions published between 2005 and 2019 in English and Italian and held by 42 WorldCat member libraries worldwide

Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab

Marketing : een reallife-perspectief by Michael R Solomon( Book )

3 editions published between 2008 and 2017 in Dutch and held by 40 WorldCat member libraries worldwide

Studieboek op hbo-niveau

Le marketing : concepts, décisions, actions by Michael R Solomon( Book )

1 edition published in 2014 in French and held by 37 WorldCat member libraries worldwide

"Un ouvrage d'initiation pour apprendre à penser comme un gestionnaire du marketing. Dans ce manuel à l'approche centrée sur l'expérience d'apprentissage, tout est mis en place pour que le lecteur se sente en pleine immersion professionnelle. En plus : la plateforme de cours en ligne MonLab vous offre un accompagnement sur mesure. La raison d'être de ce livre est d'apprendre aux étudiants à penser comme des gestionnaires du marketing. En s'appuyant sur les grands principes d'une communication efficace, l'ouvrage se distingue des manuels traditionnels en faisant vivre à l'apprenant une véritable expérience de prise de décision marketing. Tout est mis en place pour que le lecteur se sente en pleine immersion professionnelle. En lien avec la pratique, toutes les thématiques du cours sont introduites à partir de cas réels d'entreprises. Les objectifs des chapitres démontrent de quelles manières les notions à l'étude viennent soutenir les gestionnaires dans leurs prises de décision. MonLab favorise l'amélioration de l'expérience d'enseignement et d'apprentissage grâce à des solutions en ligne dynamiques et individualisées. Cette plateforme de cours en ligne offre un accompagnement sur mesure pour chacun de vos étudiants."--Site web de l'éditeur

Marketing : personas reales, decisiones reales by Michael R Solomon( Book )

5 editions published in 2001 in Spanish and held by 33 WorldCat member libraries worldwide

The brave new world of e-commerce : for Marketing : real people, real choices by Michael R Solomon( Book )

3 editions published in 2001 in English and held by 32 WorldCat member libraries worldwide

Marketing : real people, real choices, global edition by Michael R Solomon( )

3 editions published between 2017 and 2018 in English and held by 21 WorldCat member libraries worldwide

Management stratégique de la marque by Kevin Lane Keller( )

1 edition published in 2019 in English and held by 16 WorldCat member libraries worldwide

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners