WorldCat Identities

Stuart, Elnora W.

Overview
Works: 42 works in 187 publications in 6 languages and 1,553 library holdings
Genres: Textbooks  Case studies  Conference papers and proceedings 
Roles: Author, Editor
Classifications: HF5415.35, 658.8002373
Publication Timeline
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Most widely held works by Elnora W Stuart
Marketing : real people, real choices by Michael R Solomon( Book )

122 editions published between 1996 and 2020 in 3 languages and held by 1,118 WorldCat member libraries worldwide

Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut
Marketing : real people, [real] choices by Michael R Solomon( Book )

1 edition published in 2009 in English and held by 72 WorldCat member libraries worldwide

Brand you : marketing real people, real choices by Michael R Solomon( Book )

4 editions published between 2009 and 2012 in English and held by 53 WorldCat member libraries worldwide

Marketing by Michael R Solomon( )

8 editions published between 2005 and 2019 in English and Italian and held by 42 WorldCat member libraries worldwide

Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab
Marketing : een reallife-perspectief by Michael R Solomon( Book )

3 editions published between 2008 and 2017 in Dutch and held by 40 WorldCat member libraries worldwide

Studieboek op hbo-niveau
Le marketing : concepts, décisions, actions by Michael R Solomon( Book )

1 edition published in 2014 in French and held by 37 WorldCat member libraries worldwide

"Un ouvrage d'initiation pour apprendre à penser comme un gestionnaire du marketing. Dans ce manuel à l'approche centrée sur l'expérience d'apprentissage, tout est mis en place pour que le lecteur se sente en pleine immersion professionnelle. En plus : la plateforme de cours en ligne MonLab vous offre un accompagnement sur mesure. La raison d'être de ce livre est d'apprendre aux étudiants à penser comme des gestionnaires du marketing. En s'appuyant sur les grands principes d'une communication efficace, l'ouvrage se distingue des manuels traditionnels en faisant vivre à l'apprenant une véritable expérience de prise de décision marketing. Tout est mis en place pour que le lecteur se sente en pleine immersion professionnelle. En lien avec la pratique, toutes les thématiques du cours sont introduites à partir de cas réels d'entreprises. Les objectifs des chapitres démontrent de quelles manières les notions à l'étude viennent soutenir les gestionnaires dans leurs prises de décision. MonLab favorise l'amélioration de l'expérience d'enseignement et d'apprentissage grâce à des solutions en ligne dynamiques et individualisées. Cette plateforme de cours en ligne offre un accompagnement sur mesure pour chacun de vos étudiants."--Site web de l'éditeur
Marketing : personas reales, decisiones reales by Michael R Solomon( Book )

5 editions published in 2001 in Spanish and held by 33 WorldCat member libraries worldwide

The brave new world of e-commerce : for Marketing : real people, real choices by Michael R Solomon( Book )

3 editions published in 2001 in English and held by 32 WorldCat member libraries worldwide

Marketing : real people, real choices, global edition by Michael R Solomon( )

3 editions published between 2017 and 2018 in English and held by 21 WorldCat member libraries worldwide

Management stratégique de la marque by Kevin Lane Keller( )

1 edition published in 2019 in English and held by 16 WorldCat member libraries worldwide

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners
Marketing, moving toward the 21st century : proceedings of the annual meeting of the Southern Marketing Association, New Orleans, Louisiana, November 5-10, 1996 by Southern Marketing Association( Book )

1 edition published in 1996 in English and held by 15 WorldCat member libraries worldwide

Enriching marketing practice and education : proceedings of the annual meeting of the Southern Marketing Association, Atlanta, Georgia, November 5-8, 1997 by Southern Marketing Association( Book )

2 editions published in 1997 in English and held by 15 WorldCat member libraries worldwide

Marketing : real people, real decisions by Michael R Solomon( Book )

1 edition published in 2019 in English and held by 11 WorldCat member libraries worldwide

This text introduces marketing from the perspective of real people who make real marketing decisions at leading companies every day. The authors show how marketing can come alive when practiced by real people who make real choices
Brand you : [supplement to] Marketing, real people, real choices, 7e / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart by Kim Richmond( Book )

1 edition published in 2012 in English and held by 5 WorldCat member libraries worldwide

Video library to accompany Marketing: real people, real choices, 6e. [by] Michael R. Solomon, Greg Marshall, Elnora Stuart( Visual )

1 edition published in 2009 in English and held by 5 WorldCat member libraries worldwide

Marketing : real people, real choices by Michael R Solomon( Recording )

3 editions published between 1999 and 2005 in English and held by 4 WorldCat member libraries worldwide

[This book] focuses on the creation and transfer of value from manufacturers to consumers. It's organized around the sequence of steps necessary to ensure that the appropriate value exchange occurs and that both parties to the transaction are satisfied ... These steps include: making marketing value; identifying markets and understanding customers' needs for value; creating the value offer; communicating the value offer; delivering the value offer ... The text covers new ways in which marketers are reaching out to customers - and letting them reach back - guerrilla marketing, customer relationship management (CRM), and M-commerce ...-Pref
Study guide for Marketing, 6th edition : real people, real choices by Michael R Solomon( Book )

1 edition published in 2008 in English and held by 4 WorldCat member libraries worldwide

Prentice Hall video library to accompany Marketing : real people, real choices, 6e. [by] Michael R. Solomon, Greg Marshall, Elnora Stuart( Visual )

1 edition published in 2009 in English and held by 3 WorldCat member libraries worldwide

Shi chang ying xiao xue yuan li by Michael R Solomon( Book )

2 editions published in 2005 in Chinese and held by 3 WorldCat member libraries worldwide

Ben shu tong guo an li jie shao le shi chang ying xiao dui yu chuang zao jia zhi de zhong yao yi yi,Shi chang ying xiao de yuan li ru he yun yong yu qi ye jing ying guan li de ge ge fang mian,Nei rong bao kuo:ying xiao jia zhi jue ce,Xiao fei zhe xu qiu li lun,Gou jian jia zhi zhu zhang deng
Career Paths : marketing v.1.0 by Michael R Solomon( Book )

1 edition published in 1997 in English and held by 2 WorldCat member libraries worldwide

 
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Audience Level
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  Kids General Special  
Audience level: 0.55 (from 0.37 for Marketing ... to 0.92 for Le marketi ...)

Marketing : real people, real choices
Covers
Marketing : real people, [real] choicesBrand you : marketing real people, real choicesBrand you : [supplement to] Marketing, real people, real choices, 7e / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Alternative Names
Stuart.

Stuart, Elnora

Stuart, Elnora W.

스튜어트, 엘노라 W

Languages
English (150)

Spanish (5)

Dutch (3)

French (2)

Chinese (2)

Italian (2)