Baack, DonaldOverview
Most widely held works by
Donald Baack
Concise encyclopedia of advertising
by Kenneth E Clow
(
Book
)
5 editions published in 2005 in English and held by 483 libraries worldwide "From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry."--BOOK JACKET.
Integrated advertising, promotion, and marketing communications
by Kenneth E Clow
(
Book
)
31 editions published between 2001 and 2012 in 3 languages and held by 426 libraries worldwide Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software.
How to write a love letter : putting what's in your heart on paper
by Barrie Dolnick
(
Book
)
2 editions published in 2000 in English and held by 184 libraries worldwide
The everything romance book : from drive-in movies and long walks to candlelit dinners and getaway weekends, create passion, intimacy, and excitement in your relationship
by Donald Baack
(
Book
)
1 edition published in 2002 in English and held by 127 libraries worldwide
Marketing management : a customer-oriented approach
by Kenneth E Clow
(
Book
)
2 editions published in 2010 in Undetermined and English and held by 92 libraries worldwide
Cases in marketing management
(
Book
)
3 editions published between 2011 and 2012 in English and held by 84 libraries worldwide
How to survive your child's college education : from application to graduation
by Donald Baack
(
Book
)
1 edition published in 1997 in English and held by 41 libraries worldwide
Geïntegreerde marketingcommunicatie
by Kenneth E Clow.
(
Book
)
1 edition published in 2009 in Dutch and held by 20 libraries worldwide Studieboek voor het hoger economisch onderwijs.
Organizational behavior : creating quality and value in the workplace
by Donald E Baack
(
Book
)
1 edition published in 1995 in English and held by 13 libraries worldwide
International business
by Donald Baack
(
Book
)
1 edition published in 2008 in English and held by 12 libraries worldwide
Concise enclyclopedia of advertising
(
Book
)
2 editions published in 2004 in English and held by 7 libraries worldwide
The everything romance book
by Donald Baack
(
Book
)
1 edition published in 2001 in English and held by 6 libraries worldwide
Marketing management : a customer-oriented approach
(
Book
)
1 edition published in 2009 in English and held by 5 libraries worldwide
The IMC plan pro handbook
by Kenneth E Clow
(
Book
)
1 edition published in 2010 in English and held by 4 libraries worldwide
Integrated advertising, promotion, and marketing communication
by Kenneth E Clow
(
Book
)
2 editions published in 2002 in English and held by 4 libraries worldwide
The everything romance book from drive-in movies and long walks to candlelet dinners and getaway weekends- create passion, intimacy, and excitement in your relationship
by Donald Baack
(
Book
)
1 edition published in 2001 in English and held by 4 libraries worldwide
Glencoe international business
by Donald Baack
(
Recording
)
1 edition published in 2007 in English and held by 3 libraries worldwide International business is a subject that you can relate to and make your own. After all, international business is everywhere, even in your hometown or city. You use products imported from countries around the world every day, and U.S. companies manufacture and send American products to other countries regularly. In addition, the Internet makes global e-commerce possible 24 hours a day, 7 days a week. You are part of the world of international business. [This text is] divided into ... five units: The world of international business; The international trade environment; International management; International marketing and finance; Your future in international business. -To the student.
Organizational behavior
by Donald Baack
(
Book
)
1 edition published in 1998 in English and held by 3 libraries worldwide
Publicidad, promocin̤ y comunicacin̤ integral en marketing
by Kenneth E Clow
(
Book
)
1 edition published in 2010 in Spanish and held by 2 libraries worldwide
Strategy, structure, efficiency, and effectiveness in varying subunit environments
by Donald E Baack
(
Book
)
1 edition published in 1987 in English and held by 2 libraries worldwide more
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Audience Level
Related IdentitiesAssociated Subjects
Advertising Business--Study and teaching (Secondary) Case studies College student orientation Communication in marketing Courtship Dating (Social customs) Encyclopedias International business enterprises International business enterprises--Study and teaching (Secondary) Love-letters Marketing--Management Organizational behavior Organizational effectiveness Sales promotion Total quality management United States Universities and colleges--Administration Universities and colleges--Departments Values
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Alternative Names
Baack, Donald E.
Languages
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