WorldCat Identities

Clow, Kenneth E.

Overview
Works: 28 works in 217 publications in 5 languages and 3,524 library holdings
Genres: Encyclopedias  Case studies  Terminology  Textbooks  Dictionaries  Handbooks and manuals 
Roles: Author
Classifications: HF5803,
Publication Timeline
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Most widely held works by Kenneth E Clow
Integrated advertising, promotion & marketing communications by Kenneth E Clow( Book )

117 editions published between 2001 and 2016 in 6 languages and held by 1,120 WorldCat member libraries worldwide

Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software
Concise encyclopedia of advertising by Kenneth E Clow( Book )

11 editions published between 2004 and 2014 in English and held by 475 WorldCat member libraries worldwide

"From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry."--Jacket
Services marketing by David L Kurtz( Book )

10 editions published in 1998 in English and held by 265 WorldCat member libraries worldwide

Cases in marketing management by Kenneth E Clow( Book )

9 editions published between 2011 and 2012 in English and Undetermined and held by 191 WorldCat member libraries worldwide

Marketing management : a customer-oriented approach by Kenneth E Clow( Book )

6 editions published between 2009 and 2010 in English and Undetermined and held by 137 WorldCat member libraries worldwide

Concise encyclopedia of professional services marketing by Kenneth E Clow( Book )

11 editions published between 2008 and 2009 in English and Undetermined and held by 121 WorldCat member libraries worldwide

"In addition to essay-length articles arranged from A to Z, and detailed expositions of both the theories and practical techniques necessary to formulating and executing a successful marketing plan, Concise Encyclopedia of Professional Services Marketing contains an appendix of information on launching a multimedia advertising campaign, with special focus on effective website design and other contemporary media formats. For anyone creating their own business or looking to expand an already existing one, Concise Encyclopedia of Professional Services Marketing is a comprehensive and vital reference."--Jacket
Essentials of marketing research : putting research into practice by Kenneth E Clow( Book )

11 editions published between 2013 and 2014 in English and held by 119 WorldCat member libraries worldwide

This text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data
Concise encyclopedia of insurance terms by Lawrence S Silver( Book )

12 editions published in 2010 in English and held by 107 WorldCat member libraries worldwide

"The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage provided by certain types of insurance and/or examples that illustrate how a particular coverage works. The book should be helpful to insurance agents and to new insurance agency/company personnel. It will also be helpful to consumers to use as a reference guide to better understand insurance products the consumer needs. Finally, it will be useful as a reference guide for students in business courses."--Publisher's website
Sports marketing by Michael J Fetchko( Book )

4 editions published between 2012 and 2013 in English and held by 81 WorldCat member libraries worldwide

Marketing frontiers : concepts and tools by Dana-Nicoleta Lascu( Book )

1 edition published in 2004 in English and held by 38 WorldCat member libraries worldwide

Services marketing : operation, management, and strategy by Kenneth E Clow( Book )

3 editions published in 2004 in English and held by 34 WorldCat member libraries worldwide

Essentials of marketing by Dana-Nicoleta Lascu( Book )

2 editions published between 2007 and 2008 in English and held by 23 WorldCat member libraries worldwide

The IMC plan pro handbook by Kenneth E Clow( Book )

2 editions published between 2007 and 2010 in English and held by 6 WorldCat member libraries worldwide

Marketing principles by Dana-Nicoleta Lascu( Book )

2 editions published in 2012 in English and held by 5 WorldCat member libraries worldwide

Integrated marketing communications( Book )

1 edition published in 2011 in English and held by 3 WorldCat member libraries worldwide

Essentials of marketing research + spss version 22.0 by Kenneth E Clow( Book )

1 edition published in 2014 in English and held by 3 WorldCat member libraries worldwide

Integrated advertising, promotion & marketing communications by Kenneth E Clow( Recording )

2 editions published between 2003 and 2006 in English and held by 3 WorldCat member libraries worldwide

The [book] addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools. For marketing professionals and ad agency account executives. -http://www.booksinprint.com
Integrated advertising, promotion, and marketing communications by Kenneth E Clow( )

2 editions published in 2004 in English and held by 2 WorldCat member libraries worldwide

Services marketing, 2e : operation, management and strategy by Kenneth E Clow( Book )

1 edition published in 2009 in English and held by 2 WorldCat member libraries worldwide

Concise Encyclopedia of Insurance Terms( )

1 edition published in 2010 in English and held by 0 WorldCat member libraries worldwide

 
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Audience Level
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Audience level: 0.48 (from 0.11 for Marketing ... to 0.76 for Essentials ...)

Concise encyclopedia of advertising
Alternative Names
Clow, Kenneth

Languages
English (194)

Spanish (6)

Chinese (2)

Dutch (1)

Czech (1)

Covers
Concise encyclopedia of advertisingServices marketingCases in marketing managementMarketing management : a customer-oriented approachConcise encyclopedia of professional services marketingConcise encyclopedia of insurance termsMarketing frontiers : concepts and toolsEssentials of marketing