WorldCat Identities

Clow, Kenneth E.

Overview
Works: 26 works in 182 publications in 5 languages and 3,220 library holdings
Genres: Encyclopedias  Case studies  Terminology  Dictionaries  Handbooks, manuals, etc 
Roles: Author
Classifications: HF5415.123, 659.1
Publication Timeline
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Most widely held works by Kenneth E Clow
Integrated advertising, promotion & marketing communications by Kenneth E Clow( Book )

97 editions published between 2001 and 2016 in 5 languages and held by 1,045 WorldCat member libraries worldwide

Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software
Concise encyclopedia of advertising by Kenneth E Clow( Book )

10 editions published between 2004 and 2012 in English and held by 677 WorldCat member libraries worldwide

"From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry."--BOOK JACKET
Concise encyclopedia of professional services marketing by Kenneth E Clow( )

10 editions published between 2008 and 2009 in English and held by 470 WorldCat member libraries worldwide

Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan
Services marketing by David L Kurtz( Book )

9 editions published in 1998 in English and held by 262 WorldCat member libraries worldwide

Cases in marketing management by Kenneth E Clow( Book )

9 editions published between 2011 and 2012 in English and Undetermined and held by 186 WorldCat member libraries worldwide

Concise encyclopedia of insurance terms by Lawrence S Silver( Book )

9 editions published in 2010 in English and held by 148 WorldCat member libraries worldwide

"The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage provided by certain types of insurance and/or examples that illustrate how a particular coverage works. The book should be helpful to insurance agents and to new insurance agency/company personnel. It will also be helpful to consumers to use as a reference guide to better understand insurance products the consumer needs. Finally, it will be useful as a reference guide for students in business courses."--Publisher's website
Marketing management : a customer-oriented approach by Kenneth E Clow( Book )

6 editions published between 2009 and 2010 in English and Undetermined and held by 131 WorldCat member libraries worldwide

Essentials of marketing research : putting research into practice by Kenneth E Clow( Book )

5 editions published between 2013 and 2014 in English and held by 96 WorldCat member libraries worldwide

Sports marketing by Michael J Fetchko( Book )

4 editions published between 2012 and 2013 in English and held by 73 WorldCat member libraries worldwide

Marketing frontiers : concepts and tools by Dana-Nicoleta Lascu( Book )

1 edition published in 2004 in English and held by 37 WorldCat member libraries worldwide

Services marketing : operation, management, and strategy by Kenneth E Clow( Book )

3 editions published in 2004 in English and held by 34 WorldCat member libraries worldwide

Essentials of marketing by Dana-Nicoleta Lascu( Book )

2 editions published between 2007 and 2008 in English and held by 21 WorldCat member libraries worldwide

Concise Encyclopedia of Advertising by Robert E Stevens( )

1 edition published in 2014 in English and held by 10 WorldCat member libraries worldwide

At your fingertips?find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in
The IMC plan pro handbook by Kenneth E Clow( Book )

2 editions published between 2007 and 2010 in English and held by 6 WorldCat member libraries worldwide

Publicidad, promocin̤ y comunicacin̤ integral en marketing by Kenneth E Clow( Book )

1 edition published in 2010 in Spanish and held by 5 WorldCat member libraries worldwide

Integrated advertising, promotion & marketing communications by Kenneth E Clow( Recording )

2 editions published between 2003 and 2006 in English and held by 3 WorldCat member libraries worldwide

The [book] addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools. For marketing professionals and ad agency account executives. -http://www.booksinprint.com
Marketing principles by Dana-Nicoleta Lascu( Book )

1 edition published in 2012 in English and held by 3 WorldCat member libraries worldwide

Essentials of marketing research + spss version 22.0 by Kenneth E Clow( Book )

in English and held by 2 WorldCat member libraries worldwide

Concise Encyclopedia of Insurance Terms( )

1 edition published in 2010 in English and held by 2 WorldCat member libraries worldwide

Integrated advertising, promotion, and marketing communications by Kenneth E Clow( )

2 editions published in 2004 in English and held by 2 WorldCat member libraries worldwide

 
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Audience Level
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Audience Level
1
  Kids General Special  
Audience level: 0.49 (from 0.00 for Concise En ... to 0.63 for Sports mar ...)

Alternative Names
Clow, Kenneth

Languages
English (164)

Spanish (6)

Chinese (2)

Dutch (1)

Czech (1)

Covers
Concise encyclopedia of advertisingConcise encyclopedia of professional services marketingServices marketingCases in marketing managementConcise encyclopedia of insurance termsMarketing management : a customer-oriented approachMarketing frontiers : concepts and toolsEssentials of marketingThe IMC plan pro handbook