WorldCat Identities

Kitchen, Philip J.

Overview
Works: 54 works in 244 publications in 2 languages and 4,550 library holdings
Genres: Case studies  Forecasts  Educational films  Terminology 
Roles: Author, Editor, Speaker, Interviewee, Other
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Philip J Kitchen
Communicating globally : an integrated marketing approach by Don E Schultz( )

23 editions published between 2000 and 2001 in English and held by 1,149 WorldCat member libraries worldwide

Corporate globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across the borders. Readers will learn how to put theory into practice with case studies from around the world
Integrated marketing communications : a primer by Philip J Kitchen( )

22 editions published in 2004 in English and held by 383 WorldCat member libraries worldwide

"The first introductory primer on integrated marketing communications available, this textbook combines the key foundations of theory with the best examples of contemporary practice, to illustrate how different aspects of integrated marketing communications (IMC) work together." "In addition to learning objectives, key terms, and discussion questions, the books includes a study guide and exam technique section. With key case studies on such international companies as Ford, NSPCC, Audi and Pan-Pharmaceutical this book illuminates the practice side of IMC in addition to providing a comprehensive introduction to the main theories to the subject. The textbook is a must-buy for anyone studying, teaching, or working in marketing."--Jacket
The future of marketing : critical 21st century perspectives by Philip J Kitchen( Book )

15 editions published in 2003 in English and Undetermined and held by 345 WorldCat member libraries worldwide

Marketing is the high profile subject of public, economic, and political opinion in the world today. Are consumers needs really being satisfied? Is marketing more concerned with rhetoric, spin, and jargon, than in actually seeking to satisfy customer needs? This book is critical and theoretical and raises important issues from leading marketing thinkers. It highlights positive statements and criticisms concerning marketing, and its role within business and as an academic subject in the 21st century
Marketing metaphors and metamorphosis by Philip J Kitchen( Book )

14 editions published between 2008 and 2014 in English and held by 322 WorldCat member libraries worldwide

Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets and viral marketing are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships
Integrated brand marketing and measuring returns by Philip J Kitchen( Book )

13 editions published in 2010 in English and held by 317 WorldCat member libraries worldwide

"A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores these criteria"--
Raising the corporate umbrella : corporate communications in the 21st century by Philip J Kitchen( Book )

18 editions published between 2001 and 2014 in English and held by 313 WorldCat member libraries worldwide

Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyze corporate communications strategies and provide clear practical guidelines for successful implementation
The rhetoric and reality of marketing : an international managerial approach by Philip J Kitchen( Book )

12 editions published in 2003 in English and held by 262 WorldCat member libraries worldwide

This volume compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practise it and contains cutting-edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device, or whether it is deeply embedded in organizational culture
The dominant influence of marketing in the 21st century : the marketing leviathan by Philip J Kitchen( )

6 editions published in 2013 in English and held by 234 WorldCat member libraries worldwide

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
Public relations : principles and practice by Philip J Kitchen( Book )

15 editions published between 1997 and 2008 in English and held by 186 WorldCat member libraries worldwide

"This text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of practitioners and theorists." "The book tackles the issues involved in the principles of public relations as we approach a new millennium. Central themes are supported by case vignettes, detailed case studies and end-of-chapter questions." "Ideal for students on undergraduate and postgraduate courses in public relations this text offers comprehensive coverage of the theoretical and conceptual foundations of the subject."--Jacket
Marketing mind prints( Book )

7 editions published in 2004 in English and held by 172 WorldCat member libraries worldwide

"By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future. The aim is for readers to ponder upon a specific 'mind print', and to consider how and in what ways the print can be incorporated or developed within their own business."--BOOK JACKET
Integrated communications in the postmodern era by Ebru Uzunoğlu( )

10 editions published between 2014 and 2015 in English and held by 166 WorldCat member libraries worldwide

Every business, everywhere, faces challenges in the market spaces and places of the 21st century and no market is immune. Competitive forces are heightening and accelerating. Governments have intervened (often with little discernible effect), and customers - the lifeblood of any business - are not more demanding and more discerning of what businesses and brands are and what they stand for. Technological progress has opened up new horizons for innovation and communication, with social media transmitting news within seconds to different parts of the world. These shifting tectonic plates of communication overlay the gravitational economic forces which necessitate integration of on and offline communications. There are no invisible companies, and what happens in one market is transmitted instantly via global media to receptive consumer VDUs - computer, television, and cell-phone screens - or is almost immediately accessible. The world of information accessibility and the concomitant demise of corporate invisibility is today's world, and it is a communications reality in the 21st century. This edited book enables readers to develop knowledge, insight, skills, and facility into integrated communications within the postmodern era - a topic of relevance everywhere. This book is based on the papers presented at a conference hosted in Turkey, a rapidly developing nation and one enjoying significant growth in the global marketplace. -- Provided by publisher
Marketing communications : principles and practice by Philip J Kitchen( Book )

13 editions published between 1998 and 1999 in English and held by 163 WorldCat member libraries worldwide

Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. The book draws on the opinions, views, expertise and understanding of a large number of contributors
The evolution of integrated marketing communications : the customer-driven marketplace by Don E Schultz( Book )

8 editions published between 2011 and 2014 in English and held by 136 WorldCat member libraries worldwide

"This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications."--Publisher's website
A reader in marketing communications( Book )

8 editions published in 2005 in English and held by 126 WorldCat member libraries worldwide

The informed student guide to marketing( Book )

2 editions published in 2001 in English and held by 70 WorldCat member libraries worldwide

"The Informed Student Guide to Marketing has been compiled by a team of recognised marketing experts from the UK and around the world to equip students with basic reference material for everything they need to know about marketing. The Guide comprises an A-Z listing of over 400 entries - including coverage of the most recent conceptual developments in this rapidly changing field." "Each entry has been carefully devised to provide essential and relevant definitions of the core theories, approaches and jargon adopted by those in the marketing profession. The Informed Student Guide to Marketing provides an ideal 'first base' for undergraduates or those new to marketing studies, and an invaluable reference 'bible' for those already familiar with the subject."--BOOK JACKET
Word of mouth and social media by Allan J Kimmel( Book )

8 editions published between 2014 and 2016 in English and held by 52 WorldCat member libraries worldwide

This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM) - and emerging social media
A Primer for Integrated Marketing Communications by Philip J Kitchen( )

2 editions published in 2004 in English and held by 18 WorldCat member libraries worldwide

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together
Integrated marketing communications by Philip J Kitchen( Visual )

1 edition published in 2012 in English and held by 18 WorldCat member libraries worldwide

A look at how various marketing strategies open lines of communication between businesses and their customers
The impact of gray marketing and parallel importing on brand equity and brand value( Book )

1 edition published in 2003 in English and held by 14 WorldCat member libraries worldwide

Quan qiu zheng he ying xiao chuan bo by Don E Schultz( )

4 editions published between 2000 and 2012 in Chinese and English and held by 12 WorldCat member libraries worldwide

Ben shu zhu yao nei rong bao kuo 21 shi ji de shi chang zhuan xing, quan qiu hua shi chang zhong zheng he ying xiao chuan bo de zuo yong, quan qiu zheng he ying xiao chuan bo (IGMC) zhan lue ji qi fang an de zhi ding he shi shi, IGMC de jia zhi ce du, IGMC fang an suo neng gou ke fu de zhang ai deng
 
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Audience level: 0.45 (from 0.13 for Communicat ... to 0.77 for Quan qiu z ...)

Communicating globally : an integrated marketing approach
Covers
Integrated marketing communications : a primerThe future of marketing : critical 21st century perspectivesMarketing metaphors and metamorphosisIntegrated brand marketing and measuring returnsRaising the corporate umbrella : corporate communications in the 21st centuryThe rhetoric and reality of marketing : an international managerial approachPublic relations : principles and practiceMarketing mind prints
Alternative Names
Kitchen, Philip J.

Kitchen, Philip Jame 1953-

Китчен Ф.

Китчен Филип

Китчен Филип Дж.

Languages
English (198)

Chinese (3)