WorldCat Identities

Clow, Kenneth E.

Overview
Works: 41 works in 275 publications in 4 languages and 4,573 library holdings
Genres: Encyclopedias  Case studies  Textbooks  Terminology  Dictionaries  Handbooks and manuals  Software 
Roles: Author
Classifications: HF5803, 659.1
Publication Timeline
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Most widely held works by Kenneth E Clow
Integrated advertising, promotion & marketing communications by Kenneth E Clow( Book )

140 editions published between 2001 and 2018 in 4 languages and held by 1,200 WorldCat member libraries worldwide

Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software
Concise encyclopedia of advertising by Kenneth E Clow( Book )

13 editions published between 2004 and 2014 in English and held by 457 WorldCat member libraries worldwide

"From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry."--Jacket
Services marketing by David L Kurtz( Book )

12 editions published between 1998 and 2004 in English and held by 298 WorldCat member libraries worldwide

In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment. Each chapter contains a short case that allows students an opportunity to apply the concepts of the chapter. All cases are real-world companies, from Scandinavian Airlines to Kinko's. Plus, Services in Action boxes in each chapter spotlight how real-world companies use the concepts. Finally, 8 comprehensive cases throughout the text require readers to integrate the concepts and theories they have learned
Cases in marketing management by Kenneth E Clow( Book )

8 editions published between 2011 and 2012 in English and Undetermined and held by 201 WorldCat member libraries worldwide

The SAGE Text and Cases Series, featuring IVEY Cases is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business at The University of Western Ontario. Due to their popularity in more than 60 countries, approximately 200 new cases are added to the Ivey School of Business library each year. Each of the casebooks comes equipped with instructor's resources on CD-ROM. These affordable collections will not only help students connect to real-world situations, but will benefit corporations seeking continued education in the field as well. Cases in Marketing Management is a unique collection of 40 cases from Ivey Publishing. This casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis. Key Features Presents real-world cases related to marketing management: Cases illustrate the complex nature of marketing management in organizations from around the world. Provides current cases: The majority of the included cases are from 2009 and 2010, and all of the cases were published or updated after 2007, providing students with an up-to-date look at the companies and issues presented. Generates classroom discussion: Cases let students grapple with actual decisions that real-world managers have faced. Offers much more than a packet of cases: The editors provide summaries of concepts, helpful discussion questions, and readings for each chapter
Marketing management : a customer-oriented approach by Kenneth E Clow( Book )

8 editions published between 2009 and 2010 in English and Undetermined and held by 141 WorldCat member libraries worldwide

The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that’s how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions
Essentials of marketing research : putting research into practice by Kenneth E Clow( Book )

10 editions published between 2013 and 2014 in English and held by 136 WorldCat member libraries worldwide

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice
Concise encyclopedia of professional services marketing by Kenneth E Clow( Book )

12 editions published between 2008 and 2009 in English and held by 120 WorldCat member libraries worldwide

"In addition to essay-length articles arranged from A to Z, and detailed expositions of both the theories and practical techniques necessary to formulating and executing a successful marketing plan, Concise Encyclopedia of Professional Services Marketing contains an appendix of information on launching a multimedia advertising campaign, with special focus on effective website design and other contemporary media formats. For anyone creating their own business or looking to expand an already existing one, Concise Encyclopedia of Professional Services Marketing is a comprehensive and vital reference."--Jacket
Concise encyclopedia of insurance terms by Lawrence S Silver( Book )

13 editions published in 2010 in English and held by 110 WorldCat member libraries worldwide

"The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage provided by certain types of insurance and/or examples that illustrate how a particular coverage works. The book should be helpful to insurance agents and to new insurance agency/company personnel. It will also be helpful to consumers to use as a reference guide to better understand insurance products the consumer needs. Finally, it will be useful as a reference guide for students in business courses."--Publisher's website
Sports marketing by Michael J Fetchko( Book )

9 editions published between 2012 and 2018 in English and held by 88 WorldCat member libraries worldwide

Marketing frontiers : concepts and tools by Dana-Nicoleta Lascu( Book )

2 editions published in 2004 in English and held by 39 WorldCat member libraries worldwide

Publicidad, promoción y comunicación integral en marketing by Kenneth E Clow( Book )

6 editions published in 2010 in Spanish and held by 31 WorldCat member libraries worldwide

Geïntegreerde marketingcommunicatie by Kenneth E Clow( Book )

2 editions published in 2009 in Dutch and held by 26 WorldCat member libraries worldwide

Studieboek voor het hoger economisch onderwijs
Essentials of marketing by Dana-Nicoleta Lascu( Book )

2 editions published between 2007 and 2008 in English and held by 23 WorldCat member libraries worldwide

The IMC plan pro handbook by Kenneth E Clow( Book )

3 editions published between 2007 and 2010 in English and held by 7 WorldCat member libraries worldwide

Marketing principles by Dana-Nicoleta Lascu( Book )

2 editions published in 2012 in English and held by 6 WorldCat member libraries worldwide

Publicidad, promoción y comunicación integral en marketing by Kenneth E Clow( )

1 edition published in 2010 in Spanish and held by 4 WorldCat member libraries worldwide

Integrated advertising. by Kenneth E Clow( Book )

5 editions published between 2013 and 2017 in English and held by 4 WorldCat member libraries worldwide

For undergraduate Advertising and Integrated Marketing Communication courses.   A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ide
Integrated marketing communications( Book )

1 edition published in 2011 in English and held by 4 WorldCat member libraries worldwide

Integrated advertising, promotion, and marketing communications + mymarketinglab with pearson ... etext access card by Kenneth E Clow( Book )

1 edition published in 2015 in English and held by 3 WorldCat member libraries worldwide

Publicidad, promoción y comunicación integral en marketing (4a. ed.) by Kenneth E Clow( )

1 edition published in 2010 in Spanish and held by 0 WorldCat member libraries worldwide

 
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  Kids General Special  
Audience level: 0.47 (from 0.13 for Concise en ... to 0.84 for Publicidad ...)

Concise encyclopedia of advertising
Alternative Names
Clow, Kenneth

Languages
English (233)

Spanish (9)

Chinese (3)

Dutch (2)

Covers
Concise encyclopedia of advertisingServices marketingCases in marketing managementMarketing management : a customer-oriented approachConcise encyclopedia of professional services marketingConcise encyclopedia of insurance termsMarketing frontiers : concepts and toolsEssentials of marketing