WorldCat Identities

Clow, Kenneth E.

Overview
Works: 32 works in 161 publications in 3 languages and 2,905 library holdings
Genres: Encyclopedias  Case studies  Terminology  Dictionaries  Handbooks, manuals, etc 
Roles: Editor
Classifications: HF5415.123, 659.1
Publication Timeline
Key
Publications about  Kenneth E Clow Publications about Kenneth E Clow
Publications by  Kenneth E Clow Publications by Kenneth E Clow
Most widely held works by Kenneth E Clow
Integrated advertising, promotion & marketing communications by Kenneth E Clow ( Book )
67 editions published between 2001 and 2014 in English and held by 917 WorldCat member libraries worldwide
Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software
Concise encyclopedia of advertising by Kenneth E Clow ( Book )
9 editions published between 2004 and 2014 in English and held by 507 WorldCat member libraries worldwide
"From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry."--BOOK JACKET
Concise encyclopedia of professional services marketing by Kenneth E Clow ( )
11 editions published between 2008 and 2009 in English and held by 467 WorldCat member libraries worldwide
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan
Services marketing by David L Kurtz ( Book )
8 editions published in 1998 in English and held by 259 WorldCat member libraries worldwide
Cases in marketing management by Kenneth E Clow ( Book )
9 editions published between 2011 and 2012 in English and Undetermined and held by 175 WorldCat member libraries worldwide
The SAGE Text and Cases Series, featuring IVEY Cases is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business at The University of Western Ontario. Due to their popularity in more than 60 countries, approximately 200 new cases are added to the Ivey School of Business library each year. Each of the casebooks comes equipped with instructor's resources on CD-ROM. These affordable collections will not only help students connect to real-world situations, but will benefit corporations seeking continued education in the field as well. Cases in Marketing Management is a unique collection of 40 cases from Ivey Publishing. This casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis. Key Features Presents real-world cases related to marketing management: Cases illustrate the complex nature of marketing management in organizations from around the world. Provides current cases: The majority of the included cases are from 2009 and 2010, and all of the cases were published or updated after 2007, providing students with an up-to-date look at the companies and issues presented. Generates classroom discussion: Cases let students grapple with actual decisions that real-world managers have faced. Offers much more than a packet of cases: The editors provide summaries of concepts, helpful discussion questions, and readings for each chapter
Concise encyclopedia of insurance terms by Lawrence S Silver ( Book )
9 editions published in 2010 in English and held by 145 WorldCat member libraries worldwide
"The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage provided by certain types of insurance and/or examples that illustrate how a particular coverage works. The book should be helpful to insurance agents and to new insurance agency/company personnel. It will also be helpful to consumers to use as a reference guide to better understand insurance products the consumer needs. Finally, it will be useful as a reference guide for students in business courses."--Publisher's website
Marketing management : a customer-oriented approach by Kenneth E Clow ( Book )
6 editions published between 2009 and 2010 in English and Undetermined and held by 125 WorldCat member libraries worldwide
Essentials of marketing research : putting research into practice by Kenneth E Clow ( Book )
5 editions published between 2013 and 2014 in English and held by 71 WorldCat member libraries worldwide
Sports marketing by Michael J Fetchko ( Book )
4 editions published between 2012 and 2013 in English and held by 64 WorldCat member libraries worldwide
Marketing frontiers : concepts and tools by Dana-Nicoleta Lascu ( Book )
1 edition published in 2004 in English and held by 38 WorldCat member libraries worldwide
Services marketing : operation, management, and strategy by Kenneth E Clow ( Book )
3 editions published in 2004 in English and held by 34 WorldCat member libraries worldwide
Geïntegreerde marketingcommunicatie by Kenneth E Clow ( Book )
1 edition published in 2009 in Dutch and held by 29 WorldCat member libraries worldwide
Studieboek voor het hoger economisch onderwijs
Essentials of marketing by Dana-Nicoleta Lascu ( Book )
2 editions published between 2007 and 2008 in English and held by 20 WorldCat member libraries worldwide
Publicidad, promoción y comunicación integral en marketing by Kenneth E Clow ( Book )
3 editions published in 2010 in Spanish and held by 12 WorldCat member libraries worldwide
Integrated advertising, promotion, and marketing communication by Kenneth E Clow ( Book )
4 editions published between 2002 and 2011 in English and held by 9 WorldCat member libraries worldwide
The IMC plan pro handbook by Kenneth E Clow ( Book )
1 edition published in 2010 in English and held by 5 WorldCat member libraries worldwide
Integrated advertising by Kenneth E Clow ( Book )
2 editions published in 2013 in English and held by 4 WorldCat member libraries worldwide
Integrated advertising, promotion, & marketing communications by Kenneth E Clow ( Recording )
2 editions published between 2003 and 2006 in English and held by 4 WorldCat member libraries worldwide
[This volume] provide[s an] integrated marketing communications text that integrated student projects that were so necessary for the course and that integrated the supplements used to teach the course.-Pref
Publicidad, promocin̤ y comunicacin̤ integral en marketing by Kenneth E Clow ( Book )
1 edition published in 2010 in Spanish and held by 3 WorldCat member libraries worldwide
Marketing principles by Dana-Nicoleta Lascu ( Book )
1 edition published in 2012 in English and held by 2 WorldCat member libraries worldwide
 
moreShow More Titles
fewerShow Fewer Titles
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.51 (from 0.21 for Geïntegre ... to 0.66 for Sports mar ...)
Alternative Names
Clow, Kenneth
Languages
English (142)
Spanish (4)
Dutch (1)
Covers