WorldCat Identities

Gabbott, Mark

Overview
Works: 31 works in 77 publications in 1 language and 805 library holdings
Genres: Case studies  Academic theses  Textbooks 
Roles: Author, Editor, Other
Classifications: HD9980.5, 658.8
Publication Timeline
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Most widely held works by Mark Gabbott
Consumers and services by Mark Gabbott( Book )

12 editions published between 1998 and 1999 in English and held by 237 WorldCat member libraries worldwide

This text aims to approach service marketing from a consumer perspective and to draw together current understanding of service consumption from both an academic and a practitioner point of view. In the first part of this book the authors establish the effect of the characteristics of services upon consumer behaviour. The second part contains five detailed sectoral cases of consumer behaviour in service industries
Services marketing management : a strategic perspective by Hans Kasper( Book )

11 editions published between 2005 and 2006 in English and held by 188 WorldCat member libraries worldwide

"Services Marketing Management" sets up a framework that will enable service organisations to create the ultimate, high quality service experience. Beginning with the fundamentals of services marketing management the book then outlines the wide variety of assets and strategic capabilities required to deliver services and create superior value for customers. The new edition will build on the strengths of the former work by focusing on the strategic side of managing a service industry. Market orientation, service quality and the integration of HRM and marketing will remain main themes throughout the book and there will be new chapters on topics such as e-services and new service development. The book will be completely updated incorporating new literature in the field. Aims to set up a framework that will enable service organisations to create high quality service experience. Beginning with the fundamentals of services marketing management, this book then outlines the various assets and strategic capabilities required to deliver services and create value for customers
Service industries marketing by Mark Gabbott( Book )

11 editions published between 1998 and 2014 in English and held by 140 WorldCat member libraries worldwide

"This collection examines a wide range of topics and methodologies in a variety of services including the legal and health care industries, education and the financial services. It provides an eclectic overview of services marketing which demonstrates the depth and breadth of current innovative research."--Jacket
Contemporary services marketing management : a reader by Mark Gabbott( Book )

9 editions published in 1997 in English and held by 111 WorldCat member libraries worldwide

This collection of seminal readings covers all aspects of services marketing, including both quality and management
Introduction to marketing : a value exchange approach( Book )

4 editions published between 2003 and 2006 in English and held by 47 WorldCat member libraries worldwide

"Most of the authors of this book have been involved in marketing either as teachers, researchers or practitioners for some time. This book came about in recognition of the tension that existed between what we taught and what we knew and practiced. Our main concern was the increasing difficulty in defending the 4 Ps framework of marketing. This approach while ground breaking in its time, and useful as an organising tool, has become so ubiquitous in marketing education that it has almost reached mythic status. No one questioned it, no one seemd to even think about it, it was just taught. In an even more worrying development, it was becoming used as a planning and implementation tool, and an operational decision template. Yet when we looked at our graduates and postgraduates, many of whom were already senior marketers, we could see little evidence that the 4 Ps actually represented what they practiced in the business world. It certainly categorised some areas of marketing activity, but helped little in day-to-day marketing management. In 2000 a team was put together to work on the project of developing a completely new introductory marketing textbook. We each brought to the table something different - experienced researchers, teachers, educationalists, writers and business consultants - to piece together what you see as the final book. The Value Model which is the underlying framework is an original and intuitive peice of work. The value planning model is an amalgam of ideas which had been circulating in various forms around the world which we have developed and adapted for our use. This provides a simple schematic that provides an organising framework for the book, and which we hope will become as well known as the 4 Ps. As part of the project we also wanted to explicitly recognise the importance of technology, the ubiquity of services, the impact of globalisation, the continuing concern of ethics and the ongoing importance of relationships and people." -- preface, page xi
Uncommon knowledge : an examination of the future, August 2002 by Mark Gabbott( Book )

1 edition published in 2002 in English and held by 13 WorldCat member libraries worldwide

Interrelationships and interactions between brands : a conceptual taxonomy by Colin Jevons( Book )

1 edition published in 2002 in English and held by 6 WorldCat member libraries worldwide

The impact of non verbal communication upon service evaluation by Gillian Hogg( Book )

2 editions published in 1998 in English and held by 6 WorldCat member libraries worldwide

A taxonomy of brand linkages : the brands-relationship-interaction (BRI) matrix by Colin Jevons( Book )

1 edition published in 2001 in English and held by 6 WorldCat member libraries worldwide

Internet noise and its effect on brand management by Colin Jevons( Book )

1 edition published in 2001 in English and held by 5 WorldCat member libraries worldwide

Introduction to marketing : a value exchange framework( Book )

2 editions published in 2002 in English and held by 4 WorldCat member libraries worldwide

Second-hand car dealer licensing in Scotland : issues and implications for consumer policy by Mark Gabbott( Book )

3 editions published in 1990 in English and held by 4 WorldCat member libraries worldwide

Customer and brand manager perspectives on brand relationships : a conceptual framework by Colin Jevons( Book )

1 edition published in 2004 in English and held by 3 WorldCat member libraries worldwide

Consumer behaviour and attitudes towards technology and Internet shopping by Susan Freeman( Book )

1 edition published in 1999 in English and held by 3 WorldCat member libraries worldwide

An investigation into the effects of second hand car dealer licensing upon second hand car dealers in Scotland by Mark Gabbott( Book )

1 edition published in 1989 in English and held by 3 WorldCat member libraries worldwide

Second-hand car dealer licensing in Scotland : a survey of local authorities by Mark Gabbott( Book )

1 edition published in 1986 in English and held by 3 WorldCat member libraries worldwide

Marketing dynamics : patterns of adaptation & transition states in the practices of marketing by Joel Haire( Book )

1 edition published in 1998 in English and held by 3 WorldCat member libraries worldwide

The marketing activities of British salmon smokers by Susan Shaw( Book )

1 edition published in 1989 in English and held by 2 WorldCat member libraries worldwide

Investigation into the effects of second hand car dealer licensing upon consumers in Scotland by Mark Gabbott( Book )

1 edition published in 1989 in English and held by 2 WorldCat member libraries worldwide

In need of overhaul : an analysis of the Scottish second hand car dealer licensing system by Mark Gabbott( Book )

1 edition published in 1989 in English and held by 2 WorldCat member libraries worldwide

 
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Audience Level
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Audience level: 0.65 (from 0.55 for Introducti ... to 0.88 for An investi ...)

Consumers and services
Covers
Services marketing management : a strategic perspectiveService industries marketingContemporary services marketing management : a readerIntroduction to marketing : a value exchange approach
Alternative Names
Gabott, Mark, Prof.

Languages
English (66)