<?xml version="1.0" ?> 
<?xml-stylesheet type="text/xsl" href="/identities/NameFinderResponse.xsl"?>
<Identity type="personal" xmlns=""><creationtime>Thu Jan 22 23:14:00 2009 UTC</creationtime><pnkey>lccn-n98-928</pnkey><biogSHs><biogSH count="1" norm="advertising executives united states">Advertising executives--United States</biogSH></biogSHs><audLevel><min><level>0.66</level><title>The art of writing advertising : conversations with William Bernbach ... [et al</title></min><avg><level>0.67</level></avg><max><level>0.78</level><title>Book of nations, New York World's fair</title></max></audLevel><authorityInfo><lccn>n  98000928</lccn><arn>oca04577891</arn><headingUse>a</headingUse><pnd>119111330</pnd><standardForm><suba>Bernbach, William</suba></standardForm></authorityInfo><associatedNames><name count="11"><normName>lccn-no97-67166</normName><rawName><suba>Higgins, Denis</suba></rawName></name><name count="5"><normName>lccn-n79-142737</normName><rawName><suba>Ogilvy, David</suba><subd>1911-1999</subd></rawName></name><name count="4"><normName>np-gribbin, george</normName><rawName><suba>Gribbin, George</suba></rawName></name><name count="3"><normName>lccn-n80-145808</normName><rawName><suba>Reeves, Rosser</suba></rawName></name><name count="3"><normName>lccn-n94-79242</normName><rawName><suba>Burnett, Leo</suba></rawName></name><name count="2"><normName>lccn-n50-64032</normName><rawName><suba>American Association of Advertising Agencies</suba></rawName></name><name count="2"><normName>lccn-n79-45426</normName><rawName><suba>Gallup, George Horace</suba><subd>1901-1984</subd></rawName></name><name count="2"><normName>np-burnett, leo$1891 1971</normName><rawName><suba>Burnett, Leo</suba><subd>1891-1971</subd></rawName></name><name count="2"><normName>lccn-n79-66322</normName><rawName><suba>United States</suba><subb>Federal Trade Commission</subb></rawName></name><name count="1"><normName>lccn-nb2003-76115</normName><rawName><suba>Ogilvy, David</suba></rawName></name></associatedNames><nameInfo type="personal"><rawName><suba>Bernbach, William</suba></rawName><latinName><suba>Bernbach, William</suba></latinName><tag>700</tag><fastHeadings><fast count="1" norm="fst00764075" size="1" tag="610">International Advertising Association (1926-1929)</fast><fast count="1" norm="fst01411628" size="1" tag="655">History</fast><fast count="1" norm="fst01423772" size="1" tag="655">Conference proceedings</fast><fast count="1" norm="fst01563742" size="1" tag="610">Associated Advertising Clubs of the World</fast><fast count="1" norm="fst01423686" size="1" tag="655">Biography</fast><fast count="2" norm="fst00810849" size="1" tag="650">Antitrust law</fast><fast count="2" norm="fst00533978" size="1" tag="610">United States.--Federal Trade Commission</fast><fast count="2" norm="fst01146670" size="1" tag="650">Television advertising and children</fast><fast count="2" norm="fst00034470" size="1" tag="600">Gallup, George Horace,--1901-1984</fast><fast count="2" norm="fst00797961" size="1" tag="650">Advertising, Political</fast><fast count="2" norm="fst00516180" size="2" tag="610">American Association of Advertising Agencies</fast><fast count="2" norm="fst01146667" size="2" tag="650">Television advertising--Social aspects</fast><fast count="2" norm="fst00797864" size="2" tag="650">Advertising laws</fast><fast count="3" norm="fst00797812" size="2" tag="650">Advertising agencies</fast><fast count="4" norm="fst00410267" size="2" tag="600">Bernbach, William</fast><fast count="6" norm="fst01204155" size="2" tag="651">United States</fast><fast count="35" norm="fst00940469" size="2" tag="650">Geography</fast><fast count="224" norm="fst01423832" size="2" tag="655">Interviews</fast><fast count="225" norm="fst00797853" size="2" tag="650">Advertising executives</fast><fast count="249" norm="fst00797842" size="2" tag="650">Advertising copy</fast><fast count="394" norm="fst00797511" size="3" tag="650">Advertising</fast></fastHeadings><languages count="4"><lang code="eng" count="14"/><lang code="ger" count="2"/><lang code="tur" count="1"/><lang code="und" count="1"/></languages><dates><date byCount="1" byScaled="0.00" count="1" scaled="0.00">1939</date><date byCount="3" byScaled="1.58" count="3" scaled="1.58">1965</date><date byCount="2" byScaled="1.00" count="2" scaled="1.00">1967</date><date byCount="1" byScaled="0.00" count="1" scaled="0.00">1977</date><date byCount="1" byScaled="0.00" count="1" scaled="0.00">1987</date><date byCount="2" byScaled="1.00" count="2" scaled="1.00">1990</date><date aboutCount="1" aboutScaled="0.00" count="1" scaled="0.00">1993</date><date byCount="1" byScaled="0.00" count="1" scaled="0.00">1997</date><date aboutCount="1" aboutScaled="0.00" count="1" scaled="0.00">1999</date><date byCount="3" byScaled="1.58" count="3" scaled="1.58">2003</date></dates><totalHoldings>455</totalHoldings><recordType>book</recordType><ddc>659.1</ddc><lcc>hf5825</lcc><anb>ocn050909457</anb><relators><relator code="edt" count="35"><oclcnum>ocn001876103</oclcnum></relator></relators><workCount>13</workCount><recordCount>18</recordCount><fictionCount>0</fictionCount></nameInfo><by><citation><uniqueHoldings>253</uniqueHoldings><holdings>259</holdings><numEditions>5</numEditions><oclcnum>ocn015809063</oclcnum><exprid>sw000192156:lccn-n98-928</exprid><isFiction>False</isFiction><recordType>book</recordType><date>1987</date><languages count="1"><lang code="eng" count="5"/></languages><dates different="4" first="1965" last="2003"/><audLevel>0.66</audLevel><creator>Higgins, Denis</creator><title>The art of writing advertising : conversations with William Bernbach ... [et al</title><cover oclc="ocn038207542" type="isbn">0844231002</cover></citation><citation><uniqueHoldings>141</uniqueHoldings><holdings>143</holdings><numEditions>2</numEditions><oclcnum>ocn051194505</oclcnum><exprid>sw051194505:lccn-n98-928</exprid><isFiction>False</isFiction><recordType>book</recordType><date>2003</date><languages count="1"><lang code="eng" count="2"/></languages><dates different="1" first="2003" last="2003"/><creator>Higgins, Denis</creator><title>The art of writing advertising</title><cover oclc="ocn051194505" type="isbn">0071410937</cover></citation><citation><uniqueHoldings>35</uniqueHoldings><holdings>35</holdings><numEditions>1</numEditions><oclcnum>ocn001876103</oclcnum><exprid>sw001876103:lccn-n98-928</exprid><isFiction>False</isFiction><recordType>book</recordType><date>1939</date><languages count="1"><lang code="eng" count="1"/></languages><dates different="1" first="1939" last="1939"/><audLevel>0.78</audLevel><creator>Bernbach, William</creator><title>Book of nations, New York World's fair</title></citation><citation><uniqueHoldings>7</uniqueHoldings><holdings>7</holdings><numEditions>1</numEditions><oclcnum>ocn220311449</oclcnum><exprid>sw220311449:lccn-n98-928</exprid><isFiction>False</isFiction><recordType>book</recordType><date>1965</date><languages count="1"><lang code="eng" count="1"/></languages><dates different="1" first="1965" last="1965"/><creator>Higgins, Dale</creator><title>The art of writing advertising : conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves</title></citation><citation><uniqueHoldings>2</uniqueHoldings><holdings>2</holdings><numEditions>1</numEditions><oclcnum>ocn258274336</oclcnum><exprid>sw258274336:lccn-n98-928</exprid><isFiction>False</isFiction><recordType>book</recordType><date>1990</date><languages count="1"><lang code="und" count="1"/></languages><dates different="1" first="1990" last="1990"/><title>The art of writing advertising : conversations with William Bernbach, Leo burnett, George Gribbin, David Ogilvy, Rosser Reeves</title><cover oclc="ocn258274336" type="isbn">0844231002</cover></citation><citation><uniqueHoldings>2</uniqueHoldings><holdings>2</holdings><numEditions>1</numEditions><oclcnum>ocn005391974</oclcnum><exprid>sw005391974:lccn-n98-928</exprid><isFiction>False</isFiction><recordType>visu</recordType><date>1977</date><languages count="1"><lang code="eng" count="1"/></languages><dates different="1" first="1977" last="1977"/><audLevel>0.67</audLevel><title>A conversation with William Bernbach</title><summary>William Bernbach, interviewed by John Crickton, discusses his start in advertising and his philosophies about the growth of advertising.</summary></citation><citation><uniqueHoldings>1</uniqueHoldings><holdings>1</holdings><numEditions>1</numEditions><oclcnum>ocn283586483</oclcnum><exprid>sw283586483:lccn-n98-928</exprid><isFiction>False</isFiction><recordType>book</recordType><date>1997</date><languages count="1"><lang code="tur" count="1"/></languages><dates different="1" first="1997" last="1997"/><title>Reklam yazma sanat&#x131;= the art of writing advertising</title></citation><citation><uniqueHoldings>1</uniqueHoldings><holdings>1</holdings><numEditions>1</numEditions><oclcnum>ocn174622742</oclcnum><exprid>sw174622742:lccn-n98-928</exprid><isFiction>False</isFiction><recordType>book</recordType><date>1967</date><languages count="1"><lang code="ger" count="1"/></languages><dates different="1" first="1967" last="1967"/><title>Die hohe @Kunst des Werbetextens : fu&#x308;nf Interviews von Denis Higgins mit William Bernbach</title></citation><citation><uniqueHoldings>1</uniqueHoldings><holdings>1</holdings><numEditions>1</numEditions><oclcnum>ocn174520703</oclcnum><exprid>sw174520703:lccn-n98-928</exprid><isFiction>False</isFiction><recordType>book</recordType><date>1967</date><languages count="1"><lang code="ger" count="1"/></languages><dates different="1" first="1967" last="1967"/><title>Die hohe @Kunst des Werbetextens Fu&#x308;nf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin [u.a</title></citation></by><about><citation><uniqueHoldings>1</uniqueHoldings><holdings>1</holdings><numEditions>1</numEditions><oclcnum>ocn081999843</oclcnum><exprid>sw081999843:lccn-n98-928</exprid><isFiction>False</isFiction><recordType>mixd</recordType><languages count="1"><lang code="eng" count="1"/></languages><creator>American Association of Advertising Agencies</creator><title>Records, 1918-1992</title><summary>Vertical files (12792 items, dated 1939-1992) of the AAAA, annual reports from member agencies, films, videotapes, member agency stock reports, and other printed materials.  Vertical file topics include anti-trust issues, government regulations, political advertising, Federal Trade Commission hearings, and extensive files on children and television advertising. Formats in the vertical files include dissertations, pamphlets, clippings, working papers, speeches, reports, and other printed materials. Films and videos contain interviews with such advertising executives as David Ogilvy, George Gallup, and William Bernbach.</summary></citation><citation><uniqueHoldings>1</uniqueHoldings><holdings>1</holdings><numEditions>1</numEditions><oclcnum>ocn050909457</oclcnum><exprid>sw050909457:lccn-n98-928</exprid><isFiction>False</isFiction><recordType>book</recordType><date>1999</date><languages count="1"><lang code="eng" count="1"/></languages><dates different="1" first="1999" last="1999"/><title>Bernbach, William</title></citation><citation><uniqueHoldings>1</uniqueHoldings><holdings>1</holdings><numEditions>1</numEditions><oclcnum>ocn038247437</oclcnum><exprid>sw038247437:lccn-n98-928</exprid><isFiction>False</isFiction><recordType>mixd</recordType><languages count="1"><lang code="eng" count="1"/></languages><audLevel>1.00</audLevel><creator>American Association of Advertising Agencies</creator><title>Records, 1939-1992</title><summary>Vertical files of the AAAA, annual reports from member agencies, films, videotapes, member agency stock reports, and other printed materials. Vertical file topics include anti-trust issues, government regulations, political advertising, Federal Trade Commission hearings, and extensive files on children and television advertising. Formats in the vertical files include dissertations, pamphlets, clippings, working papers, speeches, reports, and other printed materials. Films and videos contain interviews with such advertising executives as David Ogilvy, George Gallup, and William Bernbach.</summary></citation><citation><uniqueHoldings>1</uniqueHoldings><holdings>1</holdings><numEditions>1</numEditions><oclcnum>ocn031057556</oclcnum><exprid>sw031057556:lccn-n98-928</exprid><isFiction>False</isFiction><recordType>book</recordType><date>1993</date><languages count="1"><lang code="eng" count="1"/></languages><dates different="1" first="1993" last="1993"/><audLevel>0.67</audLevel><creator>Bartlett, Leonard L</creator><title>Three giants : Leo Burnett, David Ogilvy, William Bernbach : an exploration of the impact of the founders' written communications on the destinies of their advertising agencies</title></citation></about><bestCover oclc="ocn051194505" type="isbn">0071410937</bestCover><Identity>Wed Mar 04 14:56:27 EST 2009<Identity/></Identity></Identity>