WorldCat Identities

Helsdingen, Piet van

Overview
Works: 14 works in 60 publications in 2 languages and 653 library holdings
Roles: Author, Editor
Classifications: HD9980.5, 658.8
Publication Timeline
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Most widely held works by Piet van Helsdingen
Services marketing management : an international perspective by Hans Kasper( Book )

15 editions published between 1999 and 2000 in English and held by 291 WorldCat member libraries worldwide

"Services Marketing Management provides students with an understanding of services marketing in an international context. Based on the authors' views about the essence of marketing in concepts such as market orientation, long-term relationships, quality and, ultimately, satisfaction, this unique book includes the latest developments in Europe, Northern America and Australasia."--Jacket
Services marketing management : a strategic perspective by Hans Kasper( Book )

12 editions published between 2005 and 2006 in English and held by 187 WorldCat member libraries worldwide

"Services Marketing Management" sets up a framework that will enable service organisations to create the ultimate, high quality service experience. Beginning with the fundamentals of services marketing management the book then outlines the wide variety of assets and strategic capabilities required to deliver services and create superior value for customers. The new edition will build on the strengths of the former work by focusing on the strategic side of managing a service industry. Market orientation, service quality and the integration of HRM and marketing will remain main themes throughout the book and there will be new chapters on topics such as e-services and new service development. The book will be completely updated incorporating new literature in the field. Aims to set up a framework that will enable service organisations to create high quality service experience. Beginning with the fundamentals of services marketing management, this book then outlines the various assets and strategic capabilities required to deliver services and create value for customers
Dienstenmarketingmanagement : offline & online by Wouter de Vries( Book )

11 editions published between 2001 and 2014 in Dutch and held by 80 WorldCat member libraries worldwide

Handboek dienstenmarketingmanagement
Essentie van dienstenmarketingmanagement by Wouter de Vries( Book )

2 editions published in 2011 in Dutch and held by 21 WorldCat member libraries worldwide

Deze uitgave is een beknopte, behoorlijk bewerkte versie van het boek "Dienstenmarketingmanagement". De auteurs bespreken de grondbeginselen van dienstenmarketingmanagement, en behandelen nuttige concepten, modellen en zienswijzen (denk daarbij aan bijvoorbeeld aspecten van marketing 3.0, social media en business model generation)
Services marketing management, an introduction by Wouter de Vries( Book )

2 editions published in 2012 in English and held by 14 WorldCat member libraries worldwide

Essentials of Services Marketing Management takes a structured and practical approach to the field. The book covers all key aspects of services marketing. It also offers extensive coverage of social media marketing and other new marketing tools. The book shows users how to develop and execute marketing strategies in and for service organisations. The service sector has been steadily gaining prominence in today's society. Seventy percent of gross domestic product in western European countries is currently generated by the service sector. Banks, the hotel and catering industry, education, the media, airlines, consultancies, hospitals, cleaning companies: all of these organizations will have to be managed efficiently in order to create more value for both customers and stakeholders. This essentially requires a thorough understanding of services marketing
Dienstenmarketing by Wouter de Vries( Book )

2 editions published between 1994 and 1997 in Dutch and held by 14 WorldCat member libraries worldwide

Studieboek op HBO-niveau
Dienstenmarketing management by Wouter de Vries( )

1 edition published in 2018 in Dutch and held by 14 WorldCat member libraries worldwide

Dienstenmarketing by Wouter de Vries( Book )

5 editions published between 1994 and 1999 in Dutch and Undetermined and held by 12 WorldCat member libraries worldwide

Kamerleden en bedrijfseconomie : een onderzoek naar de voorstellingen van de Vaste Commissie voor Economische Zaken van de Tweede Kamer bij een zaak van economische politiek by Piet van Helsdingen( Book )

3 editions published in 1983 in Dutch and held by 7 WorldCat member libraries worldwide

Produktbeleid en overheid : een onderzoek naar de invloed van de overheid op het produktbeleid in de verpakkingsmiddelenindustrie by Piet van Helsdingen( Book )

1 edition published in 1982 in Dutch and held by 5 WorldCat member libraries worldwide

Topfiguren spreken zich uit : een verkennend onderzoek by Fred Beekers( Book )

2 editions published in 1981 in Dutch and held by 3 WorldCat member libraries worldwide

Dienstenmarketing by Wouter de Vries( Book )

2 editions published between 1994 and 1997 in Dutch and held by 3 WorldCat member libraries worldwide

Services marketing management : a strategic approach by Hans Kasper( Book )

1 edition published in 2006 in English and held by 1 WorldCat member library worldwide

Onderzoek naar onderzoek : problemen en basisonderzoekvelden bij het uitbesteden van marktonderzoek by Ewald Breunesse( Book )

1 edition published in 1979 in Dutch and held by 1 WorldCat member library worldwide

 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.65 (from 0.60 for Dienstenma ... to 0.93 for Onderzoek ...)

Services marketing management : an international perspective
Covers
Services marketing management : a strategic perspectiveServices marketing management : a strategic approach
Alternative Names
Helsdingen, P.J.C. van

Helsdingen P.J. van

Helsdingen Piet van

Van Helsdingen Piet

Van Helsdingen Piet J. C.

Van Helsdingen, Piet, Prof.

Languages
English (30)

Dutch (29)