Underhill, Paco

Why we buy : the science of shopping by Paco Underhill ( Book )
59 editions published between 1990 and 2011 in 10 languages and held by 2,823 libraries worldwide
The science, mechanics, demographics, and dynamaics of shopping.

The call of the mall by Paco Underhill ( Book )
7 editions published between 2004 and 2007 in English and Spanish and held by 1,613 libraries worldwide
Profiling malls as intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture considers what malls mean to ordinary people.

What women want : the global marketplace turns female friendly by Paco Underhill ( Book )
2 editions published between 2010 and 2011 in English and held by 1,060 libraries worldwide
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.

City : rediscovering the center by William Hollingsworth Whyte ( Book )
1 edition published in 2009 in English and held by 144 libraries worldwide
By mostly watching people the author describes and analyzes the city and its people and the effect each makes on the other.

The call of the mall : a walking tour through the crossroads of our shopping culture by Paco Underhill ( Book )
2 editions published in 2005 in English and held by 112 libraries worldwide

Call of the mall : how we shop by Paco Underhill ( Book )
6 editions published between 2004 and 2005 in English and held by 61 libraries worldwide
"Paco Underhill, the Margaret Mead of shopping, has run hundreds of research assignments in malls across the country (and in Tokyo and European capitals). He has visited them, observed his fellow mall-ers, looked long and hard for his car in mammoth parking lots, chatted up the staffers, gone hunting for jeans with adolescent girls and anniversary shopping with guys." "The result is a bright, ironic, funny, and shred portrait of the mall - America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time." "Call of the Mall is about desire and buying lingerie, about why the same camel hair coat costs twice as much in the women's department as it does in the boys'. It's about why shoes, handbags, and cosmetics are clustered, why Cartier is next to cut-rate, and why the movie theater is hard to find."

Buyology truth and lies about why we buy by Martin Lindström ( Recording )
2 editions published in 2008 in English and held by 50 libraries worldwide
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

What women want the global market turns female friendly by Paco Underhill ( Recording )
2 editions published in 2011 in English and held by 50 libraries worldwide
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.

The call of the mall : a walking tour through the shopping mall by Paco Underhill ( Book )
1 edition published in 2004 in English and held by 46 libraries worldwide

Waarom we kopen wat we kopen : de wetenschap van het winkelen by Paco Underhill. ( Book )
4 editions published between 1999 and 2008 in Dutch and held by 29 libraries worldwide