WorldCat Identities

Underhill, Paco

Overview
Works: 60 works in 260 publications in 11 languages and 7,325 library holdings
Genres: Case studies 
Roles: Author, Author of introduction, Interviewee
Publication Timeline
.
Most widely held works by Paco Underhill
Why we buy : the science of shopping by Paco Underhill( Book )

73 editions published between 1990 and 2011 in 5 languages and held by 3,069 WorldCat member libraries worldwide

The science, mechanics, demographics, and dynamics of shopping
The call of the mall by Paco Underhill( Book )

23 editions published between 2004 and 2011 in 5 languages and held by 1,640 WorldCat member libraries worldwide

Profiling malls as intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture considers what malls mean to ordinary people
What women want : the global marketplace turns female friendly by Paco Underhill( Book )

11 editions published between 2010 and 2014 in English and held by 1,189 WorldCat member libraries worldwide

The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description
Why we buy : the science of shopping by Paco Underhill( Recording )

20 editions published between 2000 and 2011 in English and held by 298 WorldCat member libraries worldwide

This report on our ever-evolving consumer culture explains why we do what we do, notice what we notice, ignore what we ignore, and buy what we buy. Amusing and instructive, it will change forever the way you look at stores and at yourself. Based on hard data gleaned from thousands of hours of field research
La science du shopping : comment le merchandising influence l'achat by Paco Underhill( Book )

7 editions published between 2000 and 2008 in French and held by 142 WorldCat member libraries worldwide

Analyse du comportement du client dans le commerce de détail. La dynamique et la mécanique du shopping; en quoi l'âge et le genre fait la différence. [SDM]
What women want : the global market turns female friendly by Paco Underhill( )

15 editions published in 2011 in English and Undetermined and held by 136 WorldCat member libraries worldwide

The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description
Comprendre nos comportements d'achat la science du shopping by Paco Underhill( Book )

4 editions published in 2009 in French and held by 64 WorldCat member libraries worldwide

L'auteur a observé le comportement des clients dans les magasins pour mieux comprendre l'acte d'achat. Pourquoi les achats des hommes ressemblent-ils de plus en plus à ceux des femmes? Pourquoi le travail des femmes a-t-il modifié les supermarchés? Pourquoi Internet ne remplacera-t-il pas les centres commerciaux? Il donne des explications sur les techniques de présentation du produit
Call of the mall : how we shop by Paco Underhill( Book )

7 editions published between 2004 and 2005 in English and held by 53 WorldCat member libraries worldwide

"Paco Underhill, the Margaret Mead of shopping, has run hundreds of research assignments in malls across the country (and in Tokyo and European capitals). He has visited them, observed his fellow mall-ers, looked long and hard for his car in mammoth parking lots, chatted up the staffers, gone hunting for jeans with adolescent girls and anniversary shopping with guys." "The result is a bright, ironic, funny, and shred portrait of the mall - America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time." "Call of the Mall is about desire and buying lingerie, about why the same camel hair coat costs twice as much in the women's department as it does in the boys'. It's about why shoes, handbags, and cosmetics are clustered, why Cartier is next to cut-rate, and why the movie theater is hard to find."
Was Frauen wollen : warum sie kaufen, was sie kaufen by Paco Underhill( Book )

5 editions published in 2011 in German and held by 48 WorldCat member libraries worldwide

HauptbeschreibungFrauen kaufen anders als Männer. Das kommt Ihnen bekannt vor? Aber warum ist das so? Der weltweit führende Marketingexperte und Bestsellerautor Paco Underhill macht die vier Faktoren aus, die die Kaufentscheidungen weiblicher Konsumenten maßgeblich steuern: Sauberkeit, Kontrolle, Sicherheit und Rücksichtnahme. Diese vier Faktoren machen eine Marke oder eine Dienstleistung für Frauen attraktiv und sind für Männer bei der Kaufentscheidung in der Regel unbedeutend. Mit Charme und Humor nimmt uns Underhill mit auf eine Reise durch den globalen Markt, der immer mehr von Frauen eing
Hua qian you li : xin shi dai xiao fei xing wei da yu ce by Paco Underhill( Book )

2 editions published in 1999 in Chinese and held by 35 WorldCat member libraries worldwide

Wat vrouwen willen by Paco Underhill( Book )

1 edition published in 2011 in Dutch and held by 30 WorldCat member libraries worldwide

Analyse van de economsiche invloed van vrouwen als voornaamste consumenten van producten en diensten
Shopping mania by Paco Underhill( Book )

2 editions published in 2006 in Italian and held by 14 WorldCat member libraries worldwide

Syop'ing ŭi kwahak = Why we buy by Paco Underhill( Book )

4 editions published between 2000 and 2005 in Thai and Korean and held by 9 WorldCat member libraries worldwide

The state of the world of retail by Paco Underhill( Visual )

1 edition published in 2007 in English and held by 8 WorldCat member libraries worldwide

"In The state of the world of retail, Paco Underhill explores the shopping experience from a global perspective. Based on his extensive travels, he identifies how changing factors present a new Retail Gravity that creates First World Challenges for marketers and manufactures. Underhill reflects on changes in Technology and Labor, Emerging Market Issues and what they mean for Landlords and Place-Makers."--Publisher's website
Naze kono mise de katteshimaunoka : Shoppingu no kagaku by Paco Underhill( Book )

4 editions published between 2009 and 2014 in Japanese and held by 8 WorldCat member libraries worldwide

The science of shopping by Paco Underhill( Book )

1 edition published in 1999 in English and held by 6 WorldCat member libraries worldwide

Decoding the new consumer mind : how and why we shop and buy by Kit Yarrow( Book )

3 editions published in 2014 in English and held by 4 WorldCat member libraries worldwide

"A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers--driving profit and success across the organization."--Publisher's description
 
moreShow More Titles
fewerShow Fewer Titles
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.28 (from 0.22 for What women ... to 0.96 for Shopping m ...)

Why we buy : the science of shopping
Alternative Names
Ŏndŏhil, P'ak'o

Paco Underhill American psychologist

Андерхилл, Пако

אנדרהיל, פאקו. מזור־יובל, אורלי

언더힐, 파코

アンダーヒル, パコ

Languages
English (128)

Spanish (12)

French (11)

Dutch (9)

German (5)

Japanese (4)

Italian (4)

Thai (4)

Chinese (2)

Turkish (1)

Korean (1)

Covers
The call of the mallWhat women want : the global marketplace turns female friendlyWhy we buy : the science of shoppingWhat women want : the global market turns female friendlyCall of the mall : how we shopThe science of shopping