WorldCat Identities

Underhill, Paco

Overview
Works: 49 works in 209 publications in 9 languages and 7,771 library holdings
Genres: Case studies 
Roles: Author, Author of introduction, Interviewee
Classifications: HF5415.2, 658.834
Publication Timeline
Key
Publications about  Paco Underhill Publications about Paco Underhill
Publications by  Paco Underhill Publications by Paco Underhill
Most widely held works by Paco Underhill
Why we buy : the science of shopping by Paco Underhill ( Book )
51 editions published between 1990 and 2014 in 3 languages and held by 3,163 WorldCat member libraries worldwide
The science, mechanics, demographics, and dynamaics of shopping
The call of the mall by Paco Underhill ( Book )
28 editions published between 2004 and 2014 in 5 languages and held by 1,875 WorldCat member libraries worldwide
Profiling malls as intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture considers what malls mean to ordinary people
What women want : the global marketplace turns female friendly by Paco Underhill ( Book )
9 editions published between 2010 and 2014 in English and held by 1,218 WorldCat member libraries worldwide
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description
Why we buy the science of shopping by Paco Underhill ( Recording )
19 editions published between 2000 and 2011 in English and held by 343 WorldCat member libraries worldwide
This report on our ever-evolving consumer culture explains why we do what we do, notice what we notice, ignore what we ignore, and buy what we buy. Amusing and instructive, it will change forever the way you look at stores and at yourself. Based on hard data gleaned from thousands of hours of field research
City : rediscovering the center by William Hollingsworth Whyte ( Book )
4 editions published in 2009 in English and held by 159 WorldCat member libraries worldwide
By mostly watching people the author describes and analyzes the city and its people and the effect each makes on the other
La science du shopping : comment le merchandising influence l'achat by Paco Underhill ( Book )
7 editions published between 2000 and 2008 in French and held by 137 WorldCat member libraries worldwide
Analyse du comportement du client dans le commerce de détail. La dynamique et la mécanique du shopping; en quoi l'âge et le genre fait la différence. [SDM]
What women want the global market turns female friendly by Paco Underhill ( )
9 editions published in 2011 in English and Undetermined and held by 116 WorldCat member libraries worldwide
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description
Warum kaufen wir? : die Psychologie des Konsums by Paco Underhill ( Book )
5 editions published between 2000 and 2012 in German and held by 96 WorldCat member libraries worldwide
Hauptbeschreibung Wie Käufer ticken, hat keiner mit so viel Aufwand und Ausdauer erforscht wie Paco Underhill. Er hat Käufer beobachtet, gefilmt und befragt; hat registriert, wo sie hinschauen und wonach sie greifen, ob sie sich bücken oder in die Höhe recken, was sie in die Hand nehmen und woran sie achtlos vorbeilaufen. Aus seinen Beobachtungen ist ein Weltbestseller entstanden - voller fundierter und vergnüglicher Einsichten in unser irrationales Verhalten beim Kaufen. Egal, ob Sie Shopping lieben oder hassen: Nach der Lektüre dieses erweiterten und komplett aktualisierte
Buyology truth and lies about why we buy and the new science of desire by Martin Lindström ( )
3 editions published in 2008 in English and held by 93 WorldCat member libraries worldwide
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy
Por qué compramos : la ciencia del shopping by Paco Underhill ( Book )
7 editions published between 2000 and 2006 in Spanish and held by 68 WorldCat member libraries worldwide
Comprendre nos comportements d'achat la science du shopping by Paco Underhill ( Book )
4 editions published in 2009 in French and held by 65 WorldCat member libraries worldwide
L'auteur a observé le comportement des clients dans les magasins pour mieux comprendre l'acte d'achat. Pourquoi les achats des hommes ressemblent-ils de plus en plus à ceux des femmes ? Pourquoi le travail des femmes a-t-il modifié les supermarchés ? Pourquoi Internet ne remplacera-t-il pas les centres commerciaux ? Il donne des explications sur les techniques de présentation du produit
Was Frauen wollen warum sie kaufen, was sie kaufen by Paco Underhill ( Book )
3 editions published in 2011 in German and held by 54 WorldCat member libraries worldwide
HauptbeschreibungFrauen kaufen anders als Männer. Das kommt Ihnen bekannt vor? Aber warum ist das so? Der weltweit führende Marketingexperte und Bestsellerautor Paco Underhill macht die vier Faktoren aus, die die Kaufentscheidungen weiblicher Konsumenten maßgeblich steuern: Sauberkeit, Kontrolle, Sicherheit und Rücksichtnahme. Diese vier Faktoren machen eine Marke oder eine Dienstleistung für Frauen attraktiv und sind für Männer bei der Kaufentscheidung in der Regel unbedeutend. Mit Charme und Humor nimmt uns Underhill mit auf eine Reise durch den globalen Markt, der immer mehr von Frauen eing
Wat vrouwen willen by Paco Underhill ( Book )
1 edition published in 2011 in Dutch and held by 33 WorldCat member libraries worldwide
Analyse van de economsiche invloed van vrouwen als voornaamste consumenten van producten en diensten
Shang pin fang zai na li cai hui mai : 1,500,000 xiao shi xiao fei guan cha bao gao by Paco Underhill ( Book )
2 editions published in 2009 in Chinese and held by 21 WorldCat member libraries worldwide
Why we buy : the science of shopping : updated and revised for the Internet, the global consumer and beyond by Paco Underhill ( Book )
4 editions published in 2009 in English and held by 12 WorldCat member libraries worldwide
Revolutionary retail guru Paco Underhill is back with a revised edition of this text on our ever-evolving consumer culture. It is full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets
Naze kono mise de katteshimaunoka : Shoppingu no kagaku by Paco Underhill ( Book )
6 editions published between 2001 and 2014 in Japanese and held by 12 WorldCat member libraries worldwide
Shopping mania by Paco Underhill ( Book )
2 editions published in 2006 in Italian and held by 8 WorldCat member libraries worldwide
The state of the world of retail by Paco Underhill ( Visual )
1 edition published in 2007 in English and held by 7 WorldCat member libraries worldwide
"In The state of the world of retail, Paco Underhill explores the shopping experience from a global perspective. Based on his extensive travels, he identifies how changing factors present a new Retail Gravity that creates First World Challenges for marketers and manufactures. Underhill reflects on changes in Technology and Labor, Emerging Market Issues and what they mean for Landlords and Place-Makers."--Publisher's website
<> by Paco Underhill ( Book )
5 editions published between 2005 and 2010 in Thai and held by 7 WorldCat member libraries worldwide
 
moreShow More Titles
fewerShow Fewer Titles
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.24 (from 0.00 for Shopping m ... to 0.63 for <> ...)
Alternative Names
Ŏndŏhil, P'ak'o
Андерхилл, Пако
אנדרהיל, פאקו. מזור־יובל, אורלי
언더힐, 파코
アンダーヒル, パコ
Languages
English (113)
French (11)
German (8)
Japanese (8)
Spanish (7)
Dutch (7)
Thai (7)
Chinese (4)
Italian (4)
Covers