WorldCat Identities

Underhill, Paco

Overview
Works: 52 works in 189 publications in 7 languages and 7,527 library holdings
Genres: Case studies 
Roles: Author of introduction, Interviewee
Classifications: HF5415.2, 658.834
Publication Timeline
Key
Publications about  Paco Underhill Publications about Paco Underhill
Publications by  Paco Underhill Publications by Paco Underhill
Most widely held works by Paco Underhill
Why we buy : the science of shopping by Paco Underhill ( Book )
42 editions published between 1990 and 2009 in English and held by 3,063 WorldCat member libraries worldwide
The science, mechanics, demographics, and dynamaics of shopping
The call of the mall by Paco Underhill ( Book )
18 editions published between 2004 and 2005 in English and held by 1,820 WorldCat member libraries worldwide
Profiling malls as intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture considers what malls mean to ordinary people
What women want : the global marketplace turns female friendly by Paco Underhill ( Book )
6 editions published between 2010 and 2011 in English and held by 1,222 WorldCat member libraries worldwide
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description
Why we buy the science of shopping by Paco Underhill ( Recording )
11 editions published between 2000 and 2008 in English and held by 227 WorldCat member libraries worldwide
This report on our ever-evolving consumer culture explains why we do what we do, notice what we notice, ignore what we ignore, and buy what we buy. Amusing and instructive, it will change forever the way you look at stores and at yourself. Based on hard data gleaned from thousands of hours of field research
City : rediscovering the center by William Hollingsworth Whyte ( Book )
4 editions published in 2009 in English and held by 152 WorldCat member libraries worldwide
By mostly watching people the author describes and analyzes the city and its people and the effect each makes on the other
La science du shopping : comment le merchandising influence l'achat by Paco Underhill ( Book )
7 editions published between 2000 and 2008 in French and held by 137 WorldCat member libraries worldwide
Analyse du comportement du client dans le commerce de détail. La dynamique et la mécanique du shopping; en quoi l'âge et le genre fait la différence. [SDM]
Why we buy the science of shopping by Paco Underhill ( )
7 editions published in 2011 in English and held by 118 WorldCat member libraries worldwide
Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones
What women want the global market turns female friendly by Paco Underhill ( )
9 editions published in 2011 in English and Undetermined and held by 114 WorldCat member libraries worldwide
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description
Buyology truth and lies about why we buy and the new science of desire by Martin Lindström ( )
3 editions published in 2008 in English and held by 97 WorldCat member libraries worldwide
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy
Waarom we kopen wat we kopen : de wetenschap van het winkelen by Paco Underhill ( Book )
5 editions published between 1999 and 2011 in Dutch and held by 74 WorldCat member libraries worldwide
Analyse van de innerlijke drijfveren die klanten in de winkel aanzetten tot een aankoop, en de wijze waarop de winkelier daarop kan inspelen
Comprendre nos comportements d'achat la science du shopping by Paco Underhill ( Book )
3 editions published in 2009 in French and held by 64 WorldCat member libraries worldwide
L'auteur a observé le comportement des clients dans les magasins pour mieux comprendre l'acte d'achat. Pourquoi les achats des hommes ressemblent-ils de plus en plus à ceux des femmes ? Pourquoi le travail des femmes a-t-il modifié les supermarchés ? Pourquoi Internet ne remplacera-t-il pas les centres commerciaux ? Il donne des explications sur les techniques de présentation du produit
Por qué compramos : la ciencia del shopping by Paco Underhill ( Book )
6 editions published between 2000 and 2006 in Spanish and held by 64 WorldCat member libraries worldwide
Warum kaufen wir? : die Psychologie des Konsums by Paco Underhill ( Book )
2 editions published between 1999 and 2000 in German and held by 60 WorldCat member libraries worldwide
De magie van het winkelen by Paco Underhill ( Book )
1 edition published in 2006 in Dutch and held by 48 WorldCat member libraries worldwide
Bespreking van alle aspecten van kopen en verkopen aan de hand van een dagje in een groot winkelcentrum, waar detaillisten, winkelinrichters en marketeers trachten in te spelen op groepen consumenten met verschillend sociaal gedrag en uiteenlopende wensen
Was Frauen wollen warum sie kaufen, was sie kaufen by Paco Underhill ( Book )
3 editions published in 2011 in German and held by 40 WorldCat member libraries worldwide
HauptbeschreibungFrauen kaufen anders als Männer. Das kommt Ihnen bekannt vor? Aber warum ist das so? Der weltweit führende Marketingexperte und Bestsellerautor Paco Underhill macht die vier Faktoren aus, die die Kaufentscheidungen weiblicher Konsumenten maßgeblich steuern: Sauberkeit, Kontrolle, Sicherheit und Rücksichtnahme. Diese vier Faktoren machen eine Marke oder eine Dienstleistung für Frauen attraktiv und sind für Männer bei der Kaufentscheidung in der Regel unbedeutend. Mit Charme und Humor nimmt uns Underhill mit auf eine Reise durch den globalen Markt, der immer mehr von Frauen eing
Hua qian you li : xin shi dai xiao fei xing wei da yu ce by Paco Underhill ( Book )
2 editions published in 1999 in Chinese and held by 35 WorldCat member libraries worldwide
Wat vrouwen willen by Paco Underhill ( Book )
1 edition published in 2011 in Dutch and held by 29 WorldCat member libraries worldwide
Analyse van de economsiche invloed van vrouwen als voornaamste consumenten van producten en diensten
Warum kaufen wir? : Die Psychologie des Konsums by Paco Underhill ( Book )
3 editions published in 2012 in German and held by 24 WorldCat member libraries worldwide
Hauptbeschreibung Wie Käufer ticken, hat keiner mit so viel Aufwand und Ausdauer erforscht wie Paco Underhill. Er hat Käufer beobachtet, gefilmt und befragt; hat registriert, wo sie hinschauen und wonach sie greifen, ob sie sich bücken oder in die Höhe recken, was sie in die Hand nehmen und woran sie achtlos vorbeilaufen. Aus seinen Beobachtungen ist ein Weltbestseller entstanden - voller fundierter und vergnüglicher Einsichten in unser irrationales Verhalten beim Kaufen. Egal, ob Sie Shopping lieben oder hassen: Nach der Lektüre dieses erweiterten und komplett aktualisierte
Shang pin fang zai na li cai hui mai : 1,500,000 xiao shi xiao fei guan cha bao gao by Paco Underhill ( Book )
3 editions published in 2009 in Chinese and held by 22 WorldCat member libraries worldwide
Antropologia dello shopping by Paco Underhill ( Book )
2 editions published in 2004 in Italian and held by 11 WorldCat member libraries worldwide
 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.24 (from 0.00 for Antropolog ... to 0.56 for Comprendre ...)
Alternative Names
Ŏndŏhil, P'ak'o
Андерхилл, Пако
אנדרהיל, פאקו. מזור־יובל, אורלי
언더힐, 파코
アンダーヒル, パコ
Languages
English (99)
French (10)
German (8)
Dutch (7)
Spanish (6)
Chinese (5)
Italian (2)
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