WorldCat Identities

Heath, Robert 1947-

Overview
Works: 8 works in 47 publications in 4 languages and 1,228 library holdings
Roles: Author
Classifications: HD59.5, 659.2
Publication Timeline
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Most widely held works by Robert Heath
Seducing the subconscious : the psychology of emotional influence in advertising by Robert Heath( )

21 editions published between 2012 and 2015 in English and held by 1,109 WorldCat member libraries worldwide

"Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"--
The hidden power of advertising : how low involvement processing influences the way we choose brands by Robert Heath( Book )

18 editions published between 2001 and 2010 in English and held by 103 WorldCat member libraries worldwide

Robert Heath explores the science behind successful advertising by considering the differences between various memory states and the human aptitude for learning at levels of low involvement. Several successful brands are used as case studies
Strategic issues management : organizations and public policy challenges by Robert L Heath( Book )

2 editions published between 1997 and 2008 in English and held by 6 WorldCat member libraries worldwide

Strategic Issues Management is designed to position issues management in the strategic planning and management efforts conducted by staff and executives in large organizations. This book argues that issues management is not just one of the many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations' strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of the opinions of key publics. The book explores the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making
Wo men zai wei shen me yang de guang gao mai dan : Guang gao ren de qian yi shi you dao shu = Seducing the subconscious by Robert Heath( Book )

2 editions published in 2016 in Chinese and held by 3 WorldCat member libraries worldwide

Ben shu cong xin li xue jiao du chu fa, Dui ren lei xin li yi ji yi shi si wei de yun xing yuan li ju you du te dong jian. Guang gao neng gou shuo fu pu tong xiao fei zhe ma, Nan dao xiao fei zhe ren you guang gao bai bu ma, Zuo zhe dui ci you zhe du shu yi zhi de kan fa guang gao yi zhi zai bu zhi bu jue di ying xiang wo men, Ta zou jin le wo men de qian yi shi
Uwieść poświadomość : psychologia reklamy by Robert Heath( Book )

1 edition published in 2014 in Polish and held by 2 WorldCat member libraries worldwide

Reklama : co tak naprawdę wpływa na jej skuteczność? by Robert Heath( Book )

1 edition published in 2008 in Polish and held by 2 WorldCat member libraries worldwide

Ukryta moc reklamy : co tak naprawdę wpływa na wybór marki? by Robert Heath( Book )

1 edition published in 2006 in Polish and held by 2 WorldCat member libraries worldwide

Skrytaâ vlast' reklamy : kak obrabotka informacii v režime snižennogo vnimaniâ vliâem na potrebitel'skij vybor : vospriâtie brenda na podsoznatel'nom urovne by Robert Heath( Book )

1 edition published in 2006 in Russian and held by 1 WorldCat member library worldwide

 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.33 (from 0.05 for Strategic ... to 0.98 for Ukryta moc ...)

The hidden power of advertising : how low involvement processing influences the way we choose brands
Covers
Strategic issues management : organizations and public policy challenges
Alternative Names
Heath, Robert George.

Hit, Robert.

Languages