WorldCat Identities

Evans, Phil 1965-

Works: 2 works in 3 publications in 1 language and 38 library holdings
Genres: Handbooks and manuals 
Roles: Author
Publication Timeline
Most widely held works by Phil Evans
Ripoff Britain : and how to beat it( Book )

1 edition published in 2002 in English and held by 34 WorldCat member libraries worldwide

In search of the marginal consumer : the FIPRA study by Phil Evans( Book )

2 editions published in 2008 in English and held by 4 WorldCat member libraries worldwide

Competition authories need to be regularly challenged to think hard about the fundamental assumption and beliefs on which they base their work. This study does a good job in making sure we are not resting on our laurels. It argues that we are not realistic in our analyses of consumer behaviour, consumer welfare, innovation and efficiencies. [source forward]
Audience Level
Audience Level
  Kids General Special  
Audience level: 0.80 (from 0.80 for Ripoff Bri ... to 0.83 for In search ...)

WorldCat IdentitiesRelated Identities
Alternative Names
Evans, Phillip, 1965-