WorldCat Identities

Armstrong, Gary

Overview
Works: 26 works in 132 publications in 8 languages and 1,083 library holdings
Genres: Textbooks  Case studies  Handbooks and manuals  Software 
Roles: Author, Other, Contributor
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Gary Armstrong
Marketing management by Philip Kotler( Book )

16 editions published between 1987 and 2017 in English and held by 311 WorldCat member libraries worldwide

This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning
Grundlagen des Marketing by Philip Kotler( Book )

13 editions published between 1999 and 2016 in German and Undetermined and held by 203 WorldCat member libraries worldwide

Das Standardwerk "Grundlagen des Marketing" wendet sich als Lehrbuch und Nachschlagewerk an Studenten und Dozenten an Universitäten und Fachhochschulen. Unentbehrlich ist das Buch auch für alle, die einen verlässlichen Ratgeber für die tägliche Praxis im Unternehmen benötigen. Auch die neue Auflage bleibt seinem anerkannten Ansatz treu, einen Management orientierten Zugang zum Marketing zu präsentieren. Zahlreiche deutsche und internationale Beispiele, Marketing-Highlights und Fallstudien illustrieren die Umsetzung theoretischer Konzepte in die Praxis. In klarer, verständlicher und stets anschaulicher Sprache bietet dieses Werk einen Überblick über die aktuellen Entwicklungen im Marketing und zwar in allen Aspekten
Marketing : de essentie by Philip Kotler( Book )

12 editions published between 2006 and 2016 in Dutch and held by 137 WorldCat member libraries worldwide

Studieboek op hbo-niveau
Principles of marketing by Philip Kotler( Book )

22 editions published between 1994 and 2018 in English and Chinese and held by 131 WorldCat member libraries worldwide

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework
Fundamentos de mercadotecnia by Philip Kotler( Book )

11 editions published between 1991 and 2003 in Spanish and held by 77 WorldCat member libraries worldwide

Marketing : versión para Latinoamérica by Philip Kotler( Book )

6 editions published in 2007 in Spanish and held by 32 WorldCat member libraries worldwide

En sus manos tiene el libro de Marketing más utilizado a nivel mundial. Los autores Philip Kotler y Gary Armstrong ofrecen una combinación de talentos singularmente adecuada para escribir sobre este tema. El profesor Kotler es una de las principales autoridades de marketing en todo el mundo. El profesor Armstrong es un especialista en negocios ampliamente galardonado. Juntos logran que el complejo mundo del marketing sea práctico, accesible y divertido.Entre los principales temas que se presentan en este libro, se encuentran:Establecimiento de relaciones redituables con los clientesManejo de m
Principes van marketing by Philip Kotler( Book )

5 editions published between 2000 and 2017 in Dutch and held by 29 WorldCat member libraries worldwide

Studieboek op hbo/wo-niveau
Principles of marketing by Thomas Paczkowski( Book )

4 editions published between 1999 and 2001 in English and held by 17 WorldCat member libraries worldwide

Marketing : een inleiding by Philip Kotler( Book )

1 edition published in 1994 in Dutch and held by 11 WorldCat member libraries worldwide

Studieboek op MBO/HBO-niveau
Kotora no maketingu nyumon by Philip Kotler( Book )

5 editions published between 1999 and 2014 in Japanese and held by 7 WorldCat member libraries worldwide

Principles of marketing by Philip Kotler( )

4 editions published between 2002 and 2018 in English and held by 7 WorldCat member libraries worldwide

Marketinaren oinarriak by Philip Kotler( Book )

6 editions published between 2000 and 2014 in 3 languages and held by 7 WorldCat member libraries worldwide

Shi chang ying xiao yuan li by Philip Kotler( Book )

6 editions published between 2007 and 2011 in Chinese and held by 7 WorldCat member libraries worldwide

Ben shu fen wei ding yi shi chang ying xiao he shi chang ying xiao guo cheng,Li jie shi chang he xiao fei zhe,She ji gu ke dao xiang de ying xiao zhan lüe yu ying xiao zu he,Tuo zhan shi chang ying xiao si bu fen,Nei rong bao kuo:fen xi shi chang ying xiao huan jing,Guan li shi chang ying xiao xin xi huo de gu ke dong cha,Xin chan pin kai fa yu chan pin sheng ming zhou qi zhan lüe,Guang gao yu gong gong guan xi deng
Kotler ui maketing wolli( Book )

4 editions published between 2008 and 2017 in Korean and held by 4 WorldCat member libraries worldwide

Maketingu genri : Kiso riron kara jissen senryaku made( Book )

2 editions published in 2003 in Japanese and held by 4 WorldCat member libraries worldwide

Marketing : an introduction by Gary Armstrong( )

3 editions published between 2013 and 2017 in English and held by 3 WorldCat member libraries worldwide

Marketing, Canadian second edition by Gordon H. G McDougall( Book )

2 editions published in 1992 in English and held by 2 WorldCat member libraries worldwide

Dirección comercial : introducción by Gary Armstrong( Book )

1 edition published in 2015 in Spanish and held by 2 WorldCat member libraries worldwide

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2 editions published between 2013 and 2016 in Korean and held by 2 WorldCat member libraries worldwide

Shi chang ying xiao yuan li : Quan qiu ban = Principles of marketing by Philip Kotler( Book )

1 edition published in 2013 in Chinese and held by 1 WorldCat member library worldwide

Ben shu fen wei ding yi ying xiao he ying xiao guo cheng,Shi chang huan jing yu xiao fei zhe fen xi,She ji gu ke qu dong de ying xiao ce lüe yu zu he,Kuo zhan shi chang ying xiao si bu fen gong 20 zhang,Nei rong bao kuo:ying xiao:chuang zao bing huo qu gu ke jia zhi,Qi ye zhan lüe he ying xiao zhan lve:xie tong gou jian ke hu guan xi,Ying xiao huan jing fen xi,Guan li ying xiao xin xi,Huo de gu ke dong cha,Xiao fei zhe shi chang yu xiao fei zhe gou mai xing wei deng
 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.71 (from 0.49 for Principles ... to 0.99 for Kotler ui ...)

WorldCat IdentitiesRelated Identities
Marketing managementFundamentos de mercadotecnia
Alternative Names
Amusitelang, Jiali 1943-

Armstromg, Gary M.

Armstrong G.

Armstrong, Gary

Armstrong, Gary (Gary M.)

Armstrong, Gary M.

Armstrong, Gary M. 1943-

Gary Armstrong

Jiali Amusitelang 1943-

Армстронг Г.

Армстронг, Гари

게리 암스트롱

암스트롱, 개리

ア-ムストロング, ゲイリ-

アームストロング, ゲイリー

加里 阿姆斯特朗 1943-

阿姆斯特朗, 加里 1943-

Languages
English (51)

Spanish (19)

Dutch (18)

German (12)

Chinese (8)

Japanese (7)

Korean (6)

Basque (4)

Covers
Principles of marketingFundamentos de mercadotecnia