WorldCat Identities

Armstrong, Gary

Works: 3 works in 15 publications in 2 languages and 317 library holdings
Genres: Textbooks  Handbooks and manuals 
Classifications: HF5415, 658.8
Publication Timeline
Most widely held works by Gary Armstrong
Marketing : an introduction by Gary Armstrong( Book )

3 editions published between 1997 and 2007 in Spanish and English and held by 225 WorldCat member libraries worldwide

This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy
Fundamentos de mercadotecnia by Philip Kotler( Book )

9 editions published between 1991 and 1999 in Spanish and held by 64 WorldCat member libraries worldwide

Audience Level
Audience Level
  Kids General Special  
Audience level: 0.63 (from 0.59 for Marketing ... to 0.77 for Fundamento ...)

Fundamentos de mercadotecnia
Fundamentos de mercadotecnia