WorldCat Identities

Armstrong, Gary

Works: 4 works in 34 publications in 4 languages and 529 library holdings
Genres: Textbooks  Case studies  Handbooks and manuals 
Roles: Author
Classifications: HF5415.13, 658.8
Publication Timeline
Most widely held works by Gary Armstrong
Marketing management by Philip Kotler( Book )

22 editions published between 1988 and 2012 in 4 languages and held by 241 WorldCat member libraries worldwide

The most comprehensive and authoritative introductory marketing text available for Australian students. The new edition has been completely updated to reflect recent changes in marketing theory and practice caused by new technologies and new ways of organising. Three Australian authors
Marketing : an introduction by Gary Armstrong( Book )

1 edition published in 1997 in English and held by 208 WorldCat member libraries worldwide

This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy
Fundamentos de mercadotecnia by Philip Kotler( Book )

9 editions published between 1991 and 1999 in Spanish and held by 64 WorldCat member libraries worldwide

Principles of marketing by Philip Kotler( Book )

2 editions published between 1996 and 2014 in English and held by 10 WorldCat member libraries worldwide

Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage?
Audience Level
Audience Level
  Kids General Special  
Audience level: 0.60 (from 0.51 for Marketing ... to 0.79 for Fundamento ...)

Fundamentos de mercadotecnia
Spanish (20)

English (12)

Czech (1)

Slovak (1)

Marketing : an introductionFundamentos de mercadotecniaPrinciples of marketing