WorldCat Identities

Armstrong, Gary

Overview
Works: 23 works in 353 publications in 10 languages and 2,350 library holdings
Genres: Textbooks  Handbooks and manuals  Case studies  Software 
Roles: Author, Other, Contributor, Editor
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Gary Armstrong
Principles of marketing by Philip Kotler( Book )

265 editions published between 1980 and 2018 in 6 languages and held by 1,409 WorldCat member libraries worldwide

The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for you by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing [4ème p. de couv.]
Marketing : an introduction by Gary Armstrong( Book )

19 editions published between 1987 and 2017 in 3 languages and held by 303 WorldCat member libraries worldwide

For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool
Marketing : de essentie by Philip Kotler( Book )

12 editions published between 2006 and 2016 in Dutch and held by 139 WorldCat member libraries worldwide

Studieboek op hbo-niveau
Fundamentos de mercadotecnia by Philip Kotler( Book )

10 editions published between 1991 and 2003 in Spanish and held by 76 WorldCat member libraries worldwide

Principes van marketing by Philip Kotler( Book )

5 editions published between 2000 and 2017 in Dutch and held by 20 WorldCat member libraries worldwide

Studieboek op hbo/wo-niveau
Principles of marketing by Thomas Paczkowski( Book )

4 editions published between 1999 and 2001 in English and held by 17 WorldCat member libraries worldwide

Marketing : een inleiding by Philip Kotler( Book )

1 edition published in 1994 in Dutch and held by 12 WorldCat member libraries worldwide

Studieboek op MBO/HBO-niveau
Kotora no maketingu nyumon by Philip Kotler( Book )

5 editions published between 1999 and 2014 in Japanese and held by 7 WorldCat member libraries worldwide

Maketingu genri : Kiso riron kara jissen senryaku made( Book )

2 editions published in 2003 in Japanese and held by 4 WorldCat member libraries worldwide

Marketing, Canadian second edition. by Gordon H. G McDougall( Book )

2 editions published in 1992 in English and held by 3 WorldCat member libraries worldwide

Marketing an introduction by Gary Armstrong( )

2 editions published between 2013 and 2017 in English and held by 2 WorldCat member libraries worldwide

CU.PARMENT ENG ADDITIONAL CHAPTERS PK by Philip Kotler( Book )

1 edition published in 2013 in English and held by 1 WorldCat member library worldwide

Marketing 1 by Gary Armstrong( Book )

1 edition published in 2010 in English and held by 1 WorldCat member library worldwide

Shi chang ying xiao yuan li : Quan qiu ban = Principles of marketing by Philip Kotler( Book )

1 edition published in 2013 in Chinese and held by 1 WorldCat member library worldwide

Ben shu fen wei ding yi ying xiao he ying xiao guo cheng,Shi chang huan jing yu xiao fei zhe fen xi,She ji gu ke qu dong de ying xiao ce lüe yu zu he,Kuo zhan shi chang ying xiao si bu fen gong 20 zhang,Nei rong bao kuo:ying xiao:chuang zao bing huo qu gu ke jia zhi,Qi ye zhan lüe he ying xiao zhan lve:xie tong gou jian ke hu guan xi,Ying xiao huan jing fen xi,Guan li ying xiao xin xi,Huo de gu ke dong cha,Xiao fei zhe shi chang yu xiao fei zhe gou mai xing wei deng
Principles of marketing : an Asian perspective by Philip Kotler( Book )

1 edition published in 2010 in English and held by 1 WorldCat member library worldwide

Osnove marketinga( Book )

1 edition published in 2006 in Croatian and held by 1 WorldCat member library worldwide

 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.59 (from 0.50 for Principles ... to 0.97 for Shi chang ...)

Marketing : an introductionFundamentos de mercadotecnia
Alternative Names
Amusitelang, Jiali 1943-

Armstromg, Gary M.

Armstrong G.

Armstrong, Gary

Armstrong, Gary (Gary M.)

Armstrong, Gary M.

Armstrong, Gary M. 1943-

Gary Armstrong

Jiali Amusitelang 1943-

Армстронг Г.

Армстронг, Гари

게리 암스트롱

암스트롱, 개리

ア-ムストロング, ゲイリ-

アームストロング, ゲイリー

加里 阿姆斯特朗 1943-

阿姆斯特朗, 加里 1943-

Languages
Covers
Marketing : an introductionFundamentos de mercadotecniaMarketing 1