WorldCat Identities

Armstrong, Gary

Overview
Works: 28 works in 601 publications in 9 languages and 3,594 library holdings
Genres: Textbooks  Handbooks and manuals  Case studies  Software 
Roles: Author, Other, Contributor, Editor
Classifications: HF5415.13, 658.8
Publication Timeline
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Most widely held works by Gary Armstrong
Marketing : an introduction by Gary Armstrong( Book )

178 editions published between 1987 and 2017 in 4 languages and held by 735 WorldCat member libraries worldwide

Written for courses in "Principles of Marketing" at four-year and two-year colleges, this short overview aims to help students master the basic principles and practices of modern marketing in a practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing
Principes de marketing by Gary Armstrong( Book )

33 editions published between 1998 and 2017 in 3 languages and held by 567 WorldCat member libraries worldwide

Compreendendo o marketing e o processo de marketing; Analisando as oportunidades do mercado; Selecionando os mercados-alvo; Desenvolvendo o mix de marketing; Administrando o esforço de marketing; Ampliando o marketing
Grundlagen des Marketing by Philip Kotler( Book )

13 editions published between 1999 and 2016 in German and Undetermined and held by 203 WorldCat member libraries worldwide

Das Standardwerk "Grundlagen des Marketing" wendet sich als Lehrbuch und Nachschlagewerk an Studenten und Dozenten an Universitäten und Fachhochschulen. Unentbehrlich ist das Buch auch für alle, die einen verlässlichen Ratgeber für die tägliche Praxis im Unternehmen benötigen. Auch die neue Auflage bleibt seinem anerkannten Ansatz treu, einen Management orientierten Zugang zum Marketing zu präsentieren. Zahlreiche deutsche und internationale Beispiele, Marketing-Highlights und Fallstudien illustrieren die Umsetzung theoretischer Konzepte in die Praxis. In klarer, verständlicher und stets anschaulicher Sprache bietet dieses Werk einen Überblick über die aktuellen Entwicklungen im Marketing und zwar in allen Aspekten
Fundamentos de mercadotecnia by Philip Kotler( Book )

10 editions published between 1991 and 2003 in Spanish and held by 76 WorldCat member libraries worldwide

Marketing management by Philip Kotler( Book )

5 editions published between 2001 and 2012 in Spanish and English and held by 42 WorldCat member libraries worldwide

This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning
Marketing : versión para Latinoamérica by Philip Kotler( Book )

6 editions published in 2007 in Spanish and held by 32 WorldCat member libraries worldwide

Principes van marketing by Philip Kotler( Book )

5 editions published between 2000 and 2017 in Dutch and held by 29 WorldCat member libraries worldwide

Studieboek op hbo/wo-niveau
Principles of marketing by Thomas Paczkowski( Book )

4 editions published between 1999 and 2001 in English and held by 17 WorldCat member libraries worldwide

Marketing : een inleiding by Philip Kotler( Book )

1 edition published in 1994 in Dutch and held by 11 WorldCat member libraries worldwide

Studieboek op MBO/HBO-niveau
Marketing : an introduction by Thomas Paczkowski( Book )

1 edition published in 1993 in English and held by 9 WorldCat member libraries worldwide

Kotora no maketingu nyumon by Philip Kotler( Book )

5 editions published between 1999 and 2014 in Japanese and held by 7 WorldCat member libraries worldwide

Ketele shi chang ying xiao jiao cheng : di si ban by Philip Kotler( Book )

6 editions published in 2000 in Chinese and held by 6 WorldCat member libraries worldwide

Ben shu jie shao shi chang ying xiao de li lun yu shi jian ji you guan guo ji ying xiao de zui xin an li
Marketing : an introduction by Mary K Coulter( Book )

2 editions published in 1993 in English and held by 5 WorldCat member libraries worldwide

Marketing, Canadian second edition. by Gordon H. G McDougall( Book )

4 editions published in 1992 in English and held by 5 WorldCat member libraries worldwide

Maketingu genri : Kiso riron kara jissen senryaku made( Book )

2 editions published in 2003 in Japanese and held by 4 WorldCat member libraries worldwide

Kotler ui maketing wolli( Book )

4 editions published between 2008 and 2017 in Korean and held by 4 WorldCat member libraries worldwide

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2 editions published between 2013 and 2016 in Korean and held by 2 WorldCat member libraries worldwide

Marketing : an introduction by Gail Kirby( Book )

1 edition published in 1993 in English and held by 2 WorldCat member libraries worldwide

Dirección comercial : introducción by Gary Armstrong( Book )

1 edition published in 2015 in Spanish and held by 2 WorldCat member libraries worldwide

 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.70 (from 0.08 for Marketing ... to 0.99 for Kotler ui ...)

Fundamentos de mercadotecnia
Alternative Names
Amusitelang, Jiali 1943-

Armstromg, Gary M.

Armstrong G.

Armstrong, Gary

Armstrong, Gary (Gary M.)

Armstrong, Gary M.

Armstrong, Gary M. 1943-

Gary Armstrong

Jiali Amusitelang 1943-

Армстронг Г.

Армстронг, Гари

게리 암스트롱

암스트롱, 개리

ア-ムストロング, ゲイリ-

アームストロング, ゲイリー

加里 阿姆斯特朗 1943-

阿姆斯特朗, 加里 1943-

Languages
Covers
Fundamentos de mercadotecniaMarketing management