WorldCat Identities

Turnbull, Sarah Dr

Overview
Works: 6 works in 39 publications in 2 languages and 365 library holdings
Genres: Academic theses 
Roles: Author, Other
Classifications: HF5415.123, 658.8
Publication Timeline
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Most widely held works by Sarah Turnbull
Marketing communications : discovery, creation and conversations by Chris Fill( Book )

13 editions published in 2016 in English and held by 131 WorldCat member libraries worldwide

This edition provides a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketing-related programmes
Absolute essentials of advertising by Sarah Turnbull( )

11 editions published in 2022 in English and held by 117 WorldCat member libraries worldwide

"This concise textbook provides a comprehensive and clear overview of Advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a well-renowned textbook author, this short form textbook is suitable for students at all levels studying Advertising. At Undergraduate level, the book provides a valuable support for traditional or blended online teaching. For Postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource"--
Marketing communications : touchpoints, sharing and disruption by Chris Fill( Book )

8 editions published in 2019 in English and held by 82 WorldCat member libraries worldwide

The new edition of 'Marketing Communications' delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered
Marketing communications : frameworks, theories, and applications by Chris Fill( )

3 editions published between 2016 and 2019 in English and held by 30 WorldCat member libraries worldwide

The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising
Māketingu komyunikēshon : purinshipuru bēsu no kangaekata by Chris Fill( Book )

2 editions published in 2018 in Japanese and held by 3 WorldCat member libraries worldwide

The creative development process within U.K. advertising agencies : an exploratory study by Sarah Turnbull( Book )

2 editions published in 2011 in English and held by 2 WorldCat member libraries worldwide

 
Audience Level
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Audience Level
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Marketing communications : discovery, creation and conversations Marketing communications : frameworks, theories, and applications
Covers
Marketing communications : touchpoints, sharing and disruptionMarketing communications : frameworks, theories, and applications
Alternative Names
Turnbull, Sarah L., Dr.

Languages