WorldCat Identities

Broderick, Amanda

Overview
Works: 7 works in 33 publications in 1 language and 330 library holdings
Roles: Editor, Speaker, Author
Classifications: HF5415.123, 658.802
Publication Timeline
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Most widely held works by Amanda Broderick
Integrated marketing communications by David Pickton( Book )
25 editions published between 1999 and 2009 in English and held by 315 WorldCat member libraries worldwide
The comprehensive coverage of material, based on recent, seminal research and applied examples, provides a 'must have' text on Integrated Marketing Communications. It is also suitable for students taking courses in advertising, public relations, sales promotions, and direct marketing. The 2nd edition incorporates:Unique and innovative CD ROM Packed with additional case study material, questions, weblinks, Power Point slides and revision aids, this fabulous resource provides a wealth of interactive materials to enhance, exemplify and consolidate discussion in the text.Integrated real world case studies with questions relating to every chapter gives a practical orientation to the book.Visual 'route map' clearly and graphically illustrates the three key models of marketing communications and assists navigation through the book. Unprecedented coverage of all elements of the marketing communications mix with separate chapters covering e-media, ethical issues, international marketing communications, regulation, creative and organisational issues, production and packaging, customer/audience relationship management, and image and brand management.Visit the Companion Website at www book
Advances in observational research by Amanda Broderick( Visual )
1 edition published in 2008 in English and held by 6 WorldCat member libraries worldwide
Contemporary consumer psychology by Amanda Broderick( Book )
3 editions published between 2011 and 2012 in English and held by 5 WorldCat member libraries worldwide
Integrated Marketing Communications ( )
1 edition published in 2005 in English and held by 1 WorldCat member library worldwide
Integrated Marketing Communications 2nd edition continues to provide a comprehensive coverage of marketing communications in a unique integrated format. With a lively European approach this book is ideal for those studying marketing communications at undergraduate, postgraduate and post-experience levels. The comprehensive coverage of material, based on recent, seminal research and applied examples, provides a 'must have' text on Integrated Marketing Communications. It is also suitable for students taking courses in advertising, public relations, sales promotions, and direct marketing. The 2nd edition incorporates: integrated real world case studies with questions relating to every chapter gives a practical orientation to the book; visual 'route map' clearly and graphically illustrates the three key models of marketing communications and assists navigation through the book; unprecedented coverage of all elements of the marketing communications mix with separate chapters covering e-media, ethical issues, international marketing communications, regulation, creative and organisational issues, production and packaging, customer/audience relationship management, and image and brand management. Visit the Companion Website at www book.net/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University. Amanda Broderick is Senior Lecturer in Marketing and Head of Research in the Marketing Group at Aston Business School
Introduction to professional communication ( Book )
1 edition published in 2010 in English and held by 1 WorldCat member library worldwide
Integrated marketing communications by David Pickton( )
1 edition published in 2004 in English and held by 1 WorldCat member library worldwide
Integrated marketing communications by David Pickton( Visual )
1 edition published in 2005 in English and held by 1 WorldCat member library worldwide
 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.49 (from 0.00 for Integrated ... to 0.50 for Integrated ...)
Languages
English (33)
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