WorldCat Identities

Moran, Terence P.

Overview
Works: 24 works in 41 publications in 1 language and 2,714 library holdings
Genres: History  Military history  Interviews  Cross-cultural studies 
Roles: Editor, Author
Classifications: JA85.2.U6, 355.02720973
Publication Timeline
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Most widely held works by Terence P Moran
Selling war to America from the Spanish American War to the global war on terror by Eugene Secunda( )
8 editions published in 2007 in English and held by 1,361 WorldCat member libraries worldwide
Since the end of the 19th century, the relative skillfulness of the U.S. government's propaganda efforts have largely determined the American public's willingness to support the wars the United States has waged. The job of informing and persuading America to support its war efforts has become increasingly more challenging as media technologies, like the Internet and the instant global coverage of television news, reach into every American home. Selling War to America begins its examination with the U.S. government's campaign to instigate a war with Spain and ends with a review of the methods the government is using now to encourage support for the War Against Terrorism
Language in America by Neil Postman( Book )
7 editions published between 1969 and 1979 in English and Undetermined and held by 1,143 WorldCat member libraries worldwide
Introduction to the history of communication : evolutions & revolutions by Terence P Moran( Book )
4 editions published in 2010 in English and held by 183 WorldCat member libraries worldwide
"An Introduction to the History of Communication: Evolutions and Revolutions provides a comprehensive overview of how human communication has changed and is changing. Focusing on the evolutions and revolutions of six key changes in the history of communication--becoming human; creating writing; developing print; capturing the image; harnessing electricity; and exploring cybernetics--the author reveals how communication was generated, stored, and shared. This ecological approach provides a comprehensive understanding of the key variables that underlie each of these great evolutions-revolutions in human communication. Designed as an introduction for history of communication classes, the text examines the past, attempting to identify the key dynamics of change in these human, technical, semiotic, social, political, economic, and cultural structures, in order to better understand the present and prepare for possible future developments."--Jacket
The reported use of videotape in American corporations, 1956-1980, a media ecology analysis by Eugene Marlow( )
1 edition published in 1988 in English and held by 2 WorldCat member libraries worldwide
The purpose of the study was to examine changes in a culture when a new medium is introduced into it through an analysis of the "reported" use of videotape in American corporations during 1956-1980
The Miss America Pageant: A comparative structural analysis of the pre- and post-television event by Armando Riverol( )
1 edition published in 1989 in English and held by 2 WorldCat member libraries worldwide
At other times, the Miss America Pageant changed in ways contrary to expectations. For example, after the advent of television, the Miss America Pageant ended after prime time, contradicting Epstein's assertions that the time/day a program is made accessible to an audience is determined by the market. Contrary to Real, instead of a sequential and dramatic structure building to a tense climax, the Miss America Pageant's concluding coronation segment became anti-climactic. Contrary to Carpenter, the findings of this study show instead that television allowed for greater use of spatial variety
An analysis of the relationship between the Sherman Antitrust Act and the development of American network television by Sara-Ann Bermont( )
1 edition published in 1989 in English and held by 2 WorldCat member libraries worldwide
The purpose of this study was to examine whether a law conceived and enacted prior to the development of a new technology can be used effectively to regulate that technology. For the purpose of this study, the Sherman Antitrust Act and the American network broadcast television industry were chosen as a suitable law and medium, respectively. The time parameters for this examination span the years from 1934 to 1979, framed by the enactment of the Communications Act of 1934 and the subsequent proposals which reflect the need for its rewrite as outlined in the Options Papers of 1977
The image of Egypt in the New York Times, 1956, 1967, 1979 by Sonia A Guirguis( Book )
1 edition published in 1988 in English and held by 2 WorldCat member libraries worldwide
This study tests the validity of the political theory of the presentation of news through a comparative analysis of the image of Egypt presented by The New York Times and U.S./Egypt government relations in three time periods: the Suez crisis of 1956, the Egyptian-Israeli War of 1967 and the Egyptian-Israeli Peace Treaty of 1979. Such testing required an examination of changes in the image of Egypt and in U.S./Egypt government relations in the three time periods, and an identification of the themes which affected U.S./Egypt government relations to see whether they were reflected in the image of Egypt
Political advertising on television: A critical analysis of the debate in the United States between the determinist and the minimalist perspectives by Salvatore J Fallica( )
1 edition published in 1991 in English and held by 2 WorldCat member libraries worldwide
With extended commentary at the academic and popular levels, there seems to be a debate between what might be labeled as two rival views: what I will call in this study the Determinist and Minimalist perspectives. The debate takes the following shape: scholars labeled in this study as having the Determinist perspective claim that media specialists have used and continue to use these extremely powerful pellets of propaganda to persuade significant portions of the electorate. Furthermore, they argue that these spots pollute the political discourse, obfuscate the issues and contribute to the mass deception of voters. On the other hand, there are a number of scholars comprising what this study describes as the Minimalist perspective. These writers claim that political advertising on television is only one factor among many other factors which influence voters/citizens. Moreover, adherents of the Minimalist perspective claim that television spot advertising circulates important information to the public: political commercials on television cannot convince, but they can educate and inform
McSorley's New York ( Visual )
2 editions published between 1984 and 1987 in English and held by 2 WorldCat member libraries worldwide
McSorley's Old Ale House, at 15 East 7th Street, is the oldest bar in New York City. Founded in 1854 by John McSorley, an Irish immigrant, its character and appearance has changed very little over the ensuing years. Perhaps the biggest change came in 1970 when it finally admitted women. This film is an affectionate look at the history and lore of McSorley's and its intimate links with the history of its neighborhood and that of New York City as a whole
The ethical orientation of advertising executives: The relationship among ethical climate, sex role identity, and selected demographic and job variables by Diane Rutkow Persky( Book )
1 edition published in 2010 in English and held by 1 WorldCat member library worldwide
The theoretical framework of the study was based on Victor and Cullen's theory of ethical climate, Sandra Bem's theory of sex role identity, and Lawrence Kohlberg's theory of cognitive moral development. The instruments that measured these variables were Victor and Cullen's Ethical Climate Questionnaire, Spence and Helmreich's Personal Attributes Questionnaire, James Rest's Defining Issues Test, and a demographic and job variables questionnaire developed by the researcher
The Jerusalem Post, an analysis of the relationship between ownership and editorial control by Aliza Savir( Book )
1 edition published in 1991 in English and held by 1 WorldCat member library worldwide
This study tested the validity of the economic/political theory of news coverage by investigating the editorial policy of The Jerusalem Post in connection with the change of ownership in July 1989 and with a collective resignation which occurred six months later resulting from an alleged change in the editorial policy and line of the newspaper
The U.S. Supreme Court and obscenity an examination of media-message relationships in legal opinions by Jerry M Goldberg( Book )
1 edition published in 1988 in English and held by 1 WorldCat member library worldwide
The study finds that broadcasting and the visual media are subject to greater restriction than are other media in obscenity cases and that the restriction is greatest when obtrusive exposure to unwilling audiences is possible. The study does not determine whether the "the medium is the message," rather, it suggests that the Court has handed down opinions which are premised upon a media-message relationship
Television's impact on selected traditional male institutions in Greece by Demetrios Michael Gemelos( Book )
1 edition published in 1988 in English and held by 1 WorldCat member library worldwide
The study's main assumption was that television, as a powerful communications technology and a non-traditional medium of leisure, by Greek standards, had the potential to affect the traditional male leisure of the coffeehouses and the taverns in urban Athens and thus cause a cultural anomaly, mainly due to its structure which was found to be antithetical and incompatible with the communication structures of the coffeehouse and the tavern
The history of the videocassette recorder in America from 1964 to 1988 : an Ellulian analysis by Eugene Secunda( Book )
1 edition published in 1988 in English and held by 1 WorldCat member library worldwide
The study traced the origins of the videocassette recorder from its initial development in the U.S. in the 1950s through the subsequent preemption of the technology by Japanese manufacturers while American companies assumed the role of distributors and marketers of Japanese products. It then provided a brief history of U.S. network television viewing patterns from 1964 to 1988 and revealed how they were changed when the videocassette recorder started being used by viewers to gain control of the medium which had held them captive to its programming schedules for more than 30 years. It further described the national television-advertiser community from 1964 to 1988, discussing how the advertisers' ability to use television networks as an efficient conveyance for distribution of their commercials started being adversely affected. This effect was caused by users of videocassette recorders and other alternative media abandoning network television as their primary source of entertainment, a finding supported by the results of a survey of the leading 100 national television advertisers
Universalism versus cultural relativism in film storytelling: A comparative analysis of storytelling practice in popular films of India and the United States by Eva Kolbusz-Kijne( )
1 edition published in 2004 in English and held by 1 WorldCat member library worldwide
The research steps included identifying and describing a wide range of basic storytelling practices in selected samples of commercially successful popular love stories, a genre common to most, if not all, film making traditions, produced in India and the United States; comparing the discerned storytelling practices within each national grouping, to establish possible patterns within each grouping, and comparing the practices of both groupings, in order to establish if the popular storytelling practices tended to be specific to the culture or if they tended to be common in both groups
Telling stories at science centers : do visitors of different cultures relate different stories by Gerald LeBoff( )
1 edition published in 2012 in English and held by 1 WorldCat member library worldwide
Through analysis of the transcripts certain patterns emerged. In general, the findings indicated that the cultural and ethnic backgrounds of the sample population did influence how the narrative constructed by The Planet Earth exhibit was understood by the visitors. (Abstract shortened by UMI.)
Interpersonal skills of highly successful business owners in the graphic communications industry by Joseph P Truncale( Book )
1 edition published in 2011 in English and held by 1 WorldCat member library worldwide
The purpose of this study was to examine the communicative and interpersonal effectiveness of executive leaders of privately-held companies in the graphic communications industry that have demonstrated sustained business success. The quantitative portion of the present study used three established research instruments: The Multifactor Leadership Questionnaire (MLQ) (Bass, 1985), intended to assess the executive leaders' effectiveness; The Communicator Competence Questionnaire (CCQ) (Monge, et al. 1982) intended to assess the leaders' ability to communicate effectively with their management team; and, The Leader-Member Exchange (LMX) questionnaire (Schriesheim, Neider, et al. 1982) intended to measure the level of job sastifaction among management team members
Captains and corporals: A critical analysis of the debate in the United States between the neo-Marxist and the reflective perspectives on advertising by Man Kong Lum( Book )
1 edition published in 1989 in English and held by 1 WorldCat member library worldwide
The study concluded that, except for a few basic similarities, the two perspectives differed in most of the categories examined. These categories included the two perspectives' conceptions, assumptions, and arguments about the interrelationship between modern advertising (as a social institution, as a form of artistic expression, and as a marketing tool) and the rise of a consumer culture and mass consumption in the context of advanced capitalism or market economy. Except for detailed footnotes or endnotes and bibliographical data, no other standard, formal verification method or mechanism proposed or used by scholars from the two perspectives were found. The study concluded that no mutually agreed-upon criteria could be used to verify or refute the arguments put forth by the two perspectives. It was suggested that a genuine resolution of the debate between the two perspectives appeared to be remote
Television advertising and myth by David J Quinn( Book )
1 edition published in 1990 in English and held by 1 WorldCat member library worldwide
To this end, the researcher first developed a hybrid concept of myth to serve as a basis for the study. Using this hybrid concept and various concepts dealing with the structure and content of television, the researcher developed a research instrument that identifies mythic themes and structures and selected characteristics of television commercials. The instrument was used to analyze thirty-three commercials chosen at random
Advertising and corporate mergers: An examination of editorial coverage of the 1895--1904 industrial "trust" consolidation movement in contemporary advertising-trade publications by Stewart Alter( Book )
1 edition published in 2009 in English and held by 1 WorldCat member library worldwide
The study explored the following key topics: (a) comparisons between the publications in their coverage of and attitudes about the trusts; (b) an evaluation of the year-to-year shifts in attitudes between 1898 and 1902; (c) comparisons between the trust-related attitudes of advertiser, advertising agency, and media (magazine and newspaper) executives; (d) comparisons between different types of advertisers; and (e) an evaluation of the evidence about whether there was any support within these magazines for any of the three analytical frameworks studied (i.e., reflective, neo-Marxist, cultural materialist)
 
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