WorldCat Identities

Setiawan, Iwan

Overview
Works: 30 works in 113 publications in 12 languages and 1,541 library holdings
Roles: Author, Other
Publication Timeline
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Most widely held works by Iwan Setiawan
Marketing 4.0 : moving from traditional to digital by Philip Kotler( Book )

18 editions published between 2016 and 2017 in English and held by 431 WorldCat member libraries worldwide

Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is that it can create more personalized products and personal services, and Marketing 4.0 maps out and authoritative approach to taking customers from awareness to advocacy. For this highly-anticipated guide, the father of modern marketing Philip Kotler rejoins thought leaders Hermawan Kartajaya and Iwan Setiawan from MarkPlus, Inc. to share tangible ways marketers can influence people and varied paths along the customer journey. In fact, the traditional path to purchase (aware, appeal, ask, and act) is expanded to include advocate because the opinions of our family and friends have enormous impact on buying decisions--through how it happens, the ways to encourage it, and strategies for growing one customized experience at a time using powerful metrics and Innovative best practices. Moving from a traditional to digital marketing mindset comes easy with the practical advice and intuitive explanations you can use and benefit from the very first day. Chapter summaries highlight covered topics to enable this guidebook to double as an everyday reference, and reflection questions jump start your personal discovery as well as focus meeting discussions when it comes time to bring the entire organization on board. --Dust jacket
Marketing 3.0 : from products to customers to the human spirit by Philip Kotler( Book )

21 editions published between 2010 and 2013 in English and held by 361 WorldCat member libraries worldwide

In 'Marketing 3.0', world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers
Marketing 4.0 : der Leitfaden für das Marketing der Zukunft by Philip Kotler( Book )

4 editions published in 2017 in German and held by 143 WorldCat member libraries worldwide

Geschrieben von den weltweit führenden Marketingkoryphäen, beantwortet dieses Buch alle Fragen zu gelingendem Marketing im Zeitalter von Vernetzung und Digitalisierung. Es zeigt unter anderem, wie man nach den neuen Regeln des Marketings spielt, wie man WOW-Momente kreiert, die positive Aufmerksamkeit erregen, wie man einen loyalen Kundenstamm aufbaut. Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens!
Marketing 4.0 : le passage au digital by Philip Kotler( Book )

3 editions published in 2017 in French and held by 130 WorldCat member libraries worldwide

« Depuis la parution de Marketing 3.0, l'ouvrage de référence qui a conduit de nombreux professionnels à s'engager sur le chemin du marketing axé sur l'humain, les spécialistes du marketing ont développé de nouvelles technologies pour mieux comprendre les décisions des consommateurs. Le Big Data - l'analyse des gros volumes de données - permet aujourd'hui de créer des produits et des services plus personnalisés. Marketing 4.0 explore cette approche et présente les innovations en matière de parcours client, de sa prise de conscience à la recommandation d'une marque. Dans cet ouvrage très attendu par les professionnels, Philip Kotler, le père du marketing moderne, s'associe à Hermawan Kartajaya, Iwan Setiawan et Marc Vandercammen pour proposer et analyser les techniques qui permettent d'orienter le consommateur tout au long de sa démarche d'achat. Ainsi, le parcours client traditionnel (conscience - appréciation - achat - rachat) se transforme-t-il en intégrant l'action des pairs, de la famille et des amis à travers les réseaux sociaux (conscience - séduction - questionnement - action - recommandation). Marketing 4.0 décrit ces innovations, leur impact sur les décisions d'achat, et présente les méthodes pour atteindre les consommateurs, les indicateurs pour mesurer leur performance et les pratiques pour offrir au consommateur une expérience personnalisée. Outil de référence quotidien, l'ouvrage propose de nombreux exemples et des conseils pratiques pour passer d'une stratégie marketing traditionnelle vers une stratégie digitale. »--
Marketing 3.0 : produits, clients, facteur humain by Philip Kotler( Book )

2 editions published between 2012 and 2013 in French and held by 122 WorldCat member libraries worldwide

"Cet ouvrage présente une approche du marketing centrée sur l'humain, s'appuyant sur les ordinateurs personnels, la téléphonie mobile et Internet. Ainsi, les clients peuvent collaborer, grâce aux réseaux sociaux, à la définition de nouveaux modèles d'échanges et devenir eux-mêmes source d'innovation"--[Memento]
Die neue Dimension des Marketings : vom Kunden zum Menschen by Philip Kotler( Book )

5 editions published in 2010 in German and held by 106 WorldCat member libraries worldwide

Marketing hat heute nicht mehr nur den Kunden als Käufer, sondern den Menschen als Ganzes im Blick. Kunden sind Menschen, die soziale Verantwortung übernehmen und einen Beitrag leisten wollen. Genau das erwarten sie auch von Unternehmen, deren Produkte sie kaufen. Erstmals beschreibt der Marketingpapst Kotler in einer selten erreichten Praxisnähe, wie Unternehmen dieser Erwartung gerecht werden können. Konkrete Handlungsanweisungen und viele Praxisbeispiele veranschaulichen, wie der Unternehmenserfolg mit dem "human spirit"--Marketing langfristig gesichert werden kann
Marketing 3.0 by Philip Kotler( Book )

13 editions published between 2010 and 2017 in 4 languages and held by 66 WorldCat member libraries worldwide

La civilización humana puede dividirse en tres oleadas claramente diferenciadas: la era de la agricultura, la era industrial y la era de la información, donde la alta tecnología es clave. Ahora estamos entrando en una cuarta era orientada hacia la creatividad, la cultura y el entorno. El marketing se está moviendo en la misma dirección. Durante los últimos 60 años, el marketing ha pasado de estar centrado en el producto, dando lugar al marketing 1.0. Más tarde, cuando las compañías se percataron de la importancia del cliente, el marketing se inclinó por hacer de esta nueva fuerza el centro de sus estrategias y decisiones, creándose el marketing 2.0. Actualmente, el marketing se ha transformado una vez más en respuesta de la nueva dinámica del mercado, y ahora vemos cómo las empresas amplían su foco de negocio hacia asuntos más humanos, donde la rentabilidad debe estar equilibrada con la responsabilidad corporativa y los valores de los consumidores
Marketing 4.0 : van traditioneel naar digitaal by Philip Kotler( Book )

4 editions published between 2017 and 2018 in Dutch and Spanish and held by 41 WorldCat member libraries worldwide

Praktische handleiding voor marketing in de digitale wereld
Marketing 3.0 : vind de klik met je klant by Philip Kotler( Book )

3 editions published between 2010 and 2011 in Dutch and held by 33 WorldCat member libraries worldwide

Volgens de auteurs was men in de tijd van Marketing 1.0 gericht op het product. Bij Marketing 2.0 stond de klant centraal en wilden marketers de klant aanspreken op hun emoties. Inmiddels zijn we bij Marketing 3.0 aanbeland en zijn we terecht gekomen bij een door "waarden" gedreven consumptiegedrag waarin bedrijven proberen een relatie op te bouwen met hun klanten. Transparantie, verantwoord ondernemen en sociale verantwoordelijkheid staan hierbij voorop
Marketing 3.0 : from products to customers to the human spirit by Philip Kotler( )

2 editions published in 2010 in English and held by 28 WorldCat member libraries worldwide

Marketing 3.0 : dal prodotto al cliente, all'anima by Philip Kotler( Book )

6 editions published between 2010 and 2015 in Italian and held by 13 WorldCat member libraries worldwide

Xing xiao 3.0 by Ketele( Book )

1 edition published in 2011 in Chinese and held by 12 WorldCat member libraries worldwide

Die neue Dimension des Marketings Vom Kunden zum Menschen by Iwan Setiawan( )

1 edition published in 2010 in Undetermined and held by 11 WorldCat member libraries worldwide

Marketing 4.0 : dal tradizionale al digitale by Philip Kotler( Book )

3 editions published in 2017 in Italian and held by 8 WorldCat member libraries worldwide

Da quando Marketing 3.0 ha diffuso in tutto il mondo l'idea del "marketing umanistico" nuovi strumenti e tecnologie avanzate permettono di raccogliere informazioni più precise sui nostri clienti: chi sono e come prendono le decisioni d'acquisto. Paradossalmente l'analisi dei big data consente di creare prodotti e servizi sempre più personalizzati, e Marketing 4.0 espone con autorevolezza una metodologia che permette di accompagnare i clienti nel percorso dalla brand awareness alla brand advocacy. In questo nuovo e attesissimo progetto Philip Kotler, il padre del marketing moderno, presenta metodi di effi cacia concreta con cui guidare il cliente nelle varie tappe del suo viaggio. Il cammino tradizionale che conduce all'acquisto (aware, appeal, ask, act) viene arricchito con una quinta componente, l'advocacy: perché le opinioni dei nostri amici e familiari infl uenzano profondamente le decisioni d'acquisto. Scopriamo così come si esercita quell'infl uenza, in che modo possiamo indirizzarla e quali strategie impiegare per sfruttare al massimo la personalizzazione delle esperienze attraverso metriche effi caci e best practice innovative. I consigli puntuali e le spiegazioni intuitive permettono di passare facilmente da una mentalità tradizionale a un approccio orientato al marketing digitale, con suggerimenti utili da mettere subito in pratica. I riassunti alla fi ne di ogni capitolo riepilogano gli argomenti affrontati, facendo di questo libro non solo un manuale ma un'opera di consultazione, ricca di spunti di rifl essione che instradano il lettore in un percorso di apprendimento personale e che aiutano a focalizzare le discussioni di gruppo per coinvolgere l'intera azienda
Marketing 4.0 : moving from traditional to digital by Philip Kotler( )

1 edition published in 2017 in English and held by 8 WorldCat member libraries worldwide

Kāntalāt 3.0 = Marketing 3.0 by Philip Kotler( Book )

3 editions published between 2011 and 2013 in Thai and held by 6 WorldCat member libraries worldwide

Kotorā no māketingu 3.0 : Sōsharu media jidai no shinhōsoku( Book )

2 editions published in 2010 in Japanese and held by 5 WorldCat member libraries worldwide

Kotorā no māketingu yontenzero : sumāto fon jidai no kyūkyoku hōsoku( Book )

2 editions published in 2017 in Japanese and held by 5 WorldCat member libraries worldwide

Pazarlama 3.0 : Ürün, müşteri, insan ruhu by Philip Kotler( Book )

4 editions published between 2010 and 2011 in Turkish and held by 4 WorldCat member libraries worldwide

İÇİNDEKİLER<br>Önsöz 7<br>Giriş 9<br>BİRİNCİ KISIM<br>Trendler 23<br>1. Bölüm<br>Pazarlama 3.0’a hoş geldiniz 15<br>2. Bölüm<br>Pazarlama 3.0 için gelecek modeli 37<br>İKİNCİ KISIM<br>Strateji<br>3. BÖLÜM<br>Misyonun tüketicilere pazarlanması 63<br>4. BÖLÜM<br>Değerlerin çalışanlara pazarlanması 81<br>5. BÖLÜM<br>Değerlerin kanal partnerlerine pazarlanması 99<br>6. BÖLÜM<br>Vizyonun hisssedarlara pazarlanması 113<br>ÜÇÜNCÜ KISIM<br>Uygulama 131<br>7. BÖLÜM<br>Sosyo kültürel dönüşüm için 133<br>8. BÖLÜM<br>Gelişmekte olan piyasa girişimcileri yaratmak 149<br>9. BÖLÜM<br>Çevrenin sürdürülebilirliği için çalışmak 165<br>10. BÖLÜM<br>Parçalar birleştiğinde 181 <br><br>
Marketing 3.0 : Dobry produkt? Zadowolony klient? Spełniony człowiek! by Philip Kotler( Book )

2 editions published between 2010 and 2016 in Polish and held by 3 WorldCat member libraries worldwide

 
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Audience level: 0.63 (from 0.35 for Marketing ... to 0.97 for Marketing ...)

WorldCat IdentitiesRelated Identities
Marketing 3.0 : from products to customers to the human spirit Marketing 3.0 Marketing 3.0 : from products to customers to the human spirit
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Marketing 3.0Marketing 3.0 : from products to customers to the human spirit
Alternative Names
세티아완, 이완

セティアワン, イワン

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