WorldCat Identities

Balakrishnan, Melodena Stephens

Overview
Works: 30 works in 61 publications in 1 language and 411 library holdings
Genres: Conference papers and proceedings  Case studies 
Roles: Author, Editor, Other, Contributor, Compiler
Classifications: HD70.A64, 658.009174927
Publication Timeline
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Most widely held works by Melodena Stephens Balakrishnan
Etihad Airways : reputation management - an example of the Eyjafjallajkull Iceland volcano by Melodena Stephens Balakrishnan( )

2 editions published in 2011 in English and held by 126 WorldCat member libraries worldwide

Résumé : "Expected learning outcomes - Adaptation strategies, reputation management, brand management, crisis planning and implementation, communication and stakeholder management, scenario analysis" -- Tiré du site web Emerald
Business with purpose : advancing social enterprise by Melodena Stephens Balakrishnan( )

6 editions published in 2020 in English and held by 46 WorldCat member libraries worldwide

"A Social Enterprise Venture (SEV) is defined as an organization, initiative or startup that has a strong social innovation characteristic focusing on a scalable and sustainable social wealth creation or sustainable living at the individual or community level. Most books that deal with SEVs, unfortunately still focus on non-profits. Current market trends indicate non-profits need more sustainable funding mechanisms for survival. This book focuses on the growing need to build a business with purpose. With the growing role of the private sector in the development arena, as highlighted by the UN Sustainable Development Goals, all firms need to relook entrepreneurship from a 'business-with-purpose' lens. The fact that venture capitalists/private equity firms are acquiring social ventures (like Bain Capital and TOMS), or that SEVs are being divested (L'Oreal and Body Shop), reinforces the need to understand which business models work. One of the biggest barriers for growth of SEVs is scalability and internationalization. This book fills the present gap between research and practice; and the non-profits and for-profit worlds."--Back cover
Actions and insights--Middle East North Africa : East meets West( Book )

2 editions published in 2013 in English and held by 41 WorldCat member libraries worldwide

"Cases include regional leaders at various stages of growth who are beginning to dominating global markets like Emirates airlines, the fastest growing global airline; Aramex PSJC, the only Arab company to be listed on the NASDAQ stock exchange; Americana Group (Kuwait Food Company), one of MENA's leading restaurant operations and manufacturing group of companies; and Lammtara Pictures, the first Middle Eastern company to produce 3D animations. Cases on international companies operating in MENA like General Electric, ranked 6th in the Fortune 500 list; PepsiCo, the 2nd largest global food and beverage company; Impression et Enregistrement des Resultats, a leading supplier of printing terminals and IT Solutions for the air transportation industry and GEA Group Aktiengesellschaft, one of the largest system providers for food and energy processes. The case contexts are varied: international business (cross-cultural, global value chain, standardization and adaptation); management strategy (culture, change, growth), marketing strategy (communication, packaging, service marketing, brand management), CSR & sustainability (like PPPs), and entrepreneurship (funding, growth cycles). AIB-MENA hopes that this book will spur more organizations and individuals to contribute to teaching and research. After all, the winds of changes are sweeping over the business world quickly and the sands of time are moving mountains."--Back cover
Actions and insights - Middle East North Africa : managing in uncertain times( Book )

5 editions published between 2011 and 2012 in English and held by 40 WorldCat member libraries worldwide

Celebrates 'The Academy of International Business - Middle East North Africa' (AIB-MENA) Chapter's second conference themed "Managing in Uncertain Times" in Dubai, UAE. This title focuses on the real business management problems that MENA-based organizations face
Social entrepreneurs( Book )

2 editions published in 2016 in English and held by 36 WorldCat member libraries worldwide

The India connection by Melodena Stephens Balakrishnan( Book )

6 editions published between 2015 and 2016 in English and held by 22 WorldCat member libraries worldwide

Future Governments by Melodena Stephens Balakrishnan( )

1 edition published in 2019 in English and held by 13 WorldCat member libraries worldwide

Governments of today need to be future-oriented. The seismic disruptions in demographics, economic and political upheavals, increasing fragmentation between the haves and have-nots, leap-frog societal transformations, climate change, and technological innovations will be critical drivers impacting the context of how governments operate and function.Public sector organizations must be able to deliver services that are affordable, efficient and effective and can compete with the private sector. Governments must not only work towards safeguarding their people and resources, but take a more extensive look at the increasingly inter-connected world. They must work with the private sector and embrace the citizen who is demanding to be included in the decision-making process. This volume presents a series of case studies of countries, including the UAE, Germany, Estonia, Iceland, Finland, Chile and China, and their experiments with policy under five broad themes: government foresight, future orientation, regulatory reforms et strategy, the happiness agenda and the sharing economy. Each case, written by a leading expert in the field, presents the challenges and opportunities of the future and will provide key insights that will support policy makers, strategists and decision makers in mapping out their plans for tomorrow
UAE : public policy perspectives( Book )

5 editions published in 2017 in English and held by 8 WorldCat member libraries worldwide

Managing in uncertain times by Melodena Stephens Balakrishnan( Book )

3 editions published between 2011 and 2012 in English and held by 8 WorldCat member libraries worldwide

The Academy of International Business - Middle East North Africa (AIB-MENA) Chapter presents the second volume in its series of books, this volume celebrates AIB-MENA's second conference themed ""Managing in Uncertain Times"" in Dubai, UAE. The focus of this book is to shed light on the real business management problems that MENA-based organizations face. The cases presented document the context, challenges and opportunities of these problems. The cases, documenting government, private and SME organizations, will appeal to international business academics, MENA researchers, trainers and organi
Jumeirah Group, UAE by Melodena Stephens Balakrishnan( )

2 editions published in 2011 in English and held by 6 WorldCat member libraries worldwide

Résumé : "Expected learning outcomes - This case can be used to teach concepts from marketing management (segmentation, targeting, customer perceived value, the consumer buying process, and marketing mix); competitive strategy (environmental analysis, how to chunk down information from a macro-context to a micro-context; concept of synergy; benchmarking and choosing strategic groups; industry analysis) and communication strategy (setting a communication objective; choosing the communication mix, and building control measures)" -- Tiré du site web Emerald
Al Ain Dairy : managing demand and supply by Melodena Stephens Balakrishnan( )

2 editions published in 2011 in English and held by 6 WorldCat member libraries worldwide

Résumé : "Expected learning outcomes - Students can try forecasting and planning sales based on seasonal trends. Since the process complexity increases as the number of stock keeping units increase, the case provides a rich context of a company where inventory management is a key to success. Product portfolio management is another subject area of focus in this case. For market expansion, students can look at current organizational and market constraints, organizational competencies (and their transferability), and market synergies and similarities to recommend strategy" -- Tiré du site web Emerald
Etihad contributing to the UAE vision through emiratisation by Melodena Stephens Balakrishnan( )

2 editions published in 2011 in English and held by 6 WorldCat member libraries worldwide

Résumé : "Expected learning outcomes - This case can be used to teach strategy from the point of view of government, human resources and marketing. From the government point of view parallels can be drawn to other nations whose government have focused on policies to create opportunities for and to encourage local employability. An example of a similar programme that was very successful is the "Bumiputra" programme created for indigenous Malaysians in 1971. In the area of human resource strategy, recruitment, training, inculcation of corporate values are some areas that can be reinforced. Form the point of view of marketing; the case can be used to discuss branding from the point of view of people, loyalty building (internal) and communication (internal and external). Destination branding and the role airlines play can also be a discussion point from the strategic point of view with some opportunity for macro-environmental analysis using the PESTLE model" -- Tiré du site web Emerald
Al Ain Dairy : market expansion by Melodena Stephens Balakrishnan( )

2 editions published in 2011 in English and held by 6 WorldCat member libraries worldwide

Résumé : "Case overview - This case spotlights Al Ain Dairy in Dubai, UAE. It focuses on the launch of the new product - "Long Life Juice" in Dubai 2010. Al Ain Diary is the UAE's largest dairy company by market share but now wants to replicate success in both the regional market and the fruit juice market. The case highlights the challenges of increasing production capabilities; product innovation; supply chain management; and brand building in newer markets" -- Tiré du site web Emerald
Advanced Technology Investment Company (ATIC) : a destination, global champion by Melodena Stephens Balakrishnan( )

2 editions published in 2011 in English and held by 6 WorldCat member libraries worldwide

Résumé : "Expected learning outcomes - Management of "Emiratisation" at policy and implementation; scenario planning and strategy management especially looking at advanced technology sector; organizational values - development and implementation at recruitment and marketing; destination marketing and policy looking at the case of Abu Dhabi, stakeholder management" -- Tiré du site web Emerald
Abraaj Capital Limited : celebration of entrepreneurship (CoE) by Melodena Stephens Balakrishnan( )

2 editions published in 2011 in English and held by 6 WorldCat member libraries worldwide

Résumé : "Expected learning outcomes - Strategy students can focus on marketing and branding strategies; like stakeholder engagement, internal marketing, social media, positioning and brand architecture. Student of event management can learn about prioritizing, adaptability, funding and the complexity of layering a program" -- Tiré du site web Emerald
Jumeirah Group : STAY DIFFERENTT by Melodena Stephens Balakrishnan( )

2 editions published in 2011 in English and held by 6 WorldCat member libraries worldwide

Résumé : "Expected learning outcomes - Creation of stakeholder value, brand strategy looking at various brand levels, using arts and culture as part of CSR initiative; communication strategy, emotional touch points and moment of truth as part of interactive service strategy; CRM and loyalty" -- Tiré du site web Emerald
Americana group : KFC in Mecca by Melodena Stephens Balakrishnan( )

1 edition published in 2015 in English and held by 3 WorldCat member libraries worldwide

Aramex PJSC : carving a competitive advantage in the global logistics and express transportation service industry by Melodena Stephens Balakrishnan( )

1 edition published in 2015 in English and held by 3 WorldCat member libraries worldwide

General Electric : how GE worked to transform oncology healthcare in the Kingdom by Melodena Stephens Balakrishnan( )

1 edition published in 2015 in English and held by 3 WorldCat member libraries worldwide

GEA Group : doing business in the Middle East by Ian Michael( )

1 edition published in 2015 in English and held by 3 WorldCat member libraries worldwide

 
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Actions and insights - Middle East North Africa : managing in uncertain times Managing in uncertain times
Covers
Actions and insights - Middle East North Africa : managing in uncertain timesSocial entrepreneursThe India connectionFuture GovernmentsUAE : public policy perspectivesManaging in uncertain times
Alternative Names
Stephens Balakrishnan, Melodena

Stephens, Melodena.

Languages
English (50)