WorldCat Identities

Sonnenburg, Stephan

Overview
Works: 7 works in 51 publications in 2 languages and 1,187 library holdings
Roles: Editor, Author, dgs, Other
Publication Timeline
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Most widely held works by Stephan Sonnenburg
Branded spaces : experience enactments and entanglements by Stephan Sonnenburg( )

14 editions published in 2013 in English and Undetermined and held by 387 WorldCat member libraries worldwide

Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences. Contents · Places and Possibilities · Facts and Figures · Senses and Sensualities · Stories and Situations · Critiques and Consequences Targets Groups · Researchers, Lectures and Students of Social Sciences, Cultural Studies and Management · Practitioners from Different Fields of Business The Editors Dr. Stephan Sonnenburg is Professor for Creativity and Transformative Management at the Karlshochschule International University in Karlsruhe, Germany. He is Dean of the Faculty 'Management and Performance". Dr. Laura Baker is a Lecturer and Researcher at FH Joanneum University of Applied Sciences in Graz, Austria in Industrial/International Management. Contents · Places and Possibilities · Facts and Figures · Senses and Sensualities · Stories and Situations · Critiques and Consequences Targets Groups · Researchers, Lectures and Students of Social Sciences, Cultural Studies and Management · Practitioners from Different Fields of Business The Editors Dr. Stephan Sonnenburg is Professor for Creativity and Transformative Management at the Karlshochschule International University in Karlsruhe, Germany. He is Dean of the Faculty 'Management and Performance". Dr. Laura Baker is a Lecturer and Researcher at FH Joanneum University of Applied Sciences in Graz, Austria in Industrial/International Management
Touring Consumption by Stephan Sonnenburg( )

12 editions published in 2015 in English and German and held by 245 WorldCat member libraries worldwide

Conclusion: Implications, problems and perspectivesReferences; Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics; Introduction; The problems of hosting mega events; MINDSPACE Theory and precedent studies; Branding strategies re-think; Case Study; Summary; References; Protecting the European Medical Tourist: A New Challenge for the E.U. Law?; Introduction; Why do patients travel abroad for health care services nowadays?; EU concerns about medical tourism I: The problem of accessing medical services
Swarm Branding : Markenführung im Zeitalter von Web 2.0 by Stephan Sonnenburg( )

6 editions published in 2009 in German and held by 198 WorldCat member libraries worldwide

ReThinking management : perspectives and impacts of cultural turns and beyond by Wendelin Küpers( )

9 editions published in 2017 in English and held by 174 WorldCat member libraries worldwide

"This book assembles multi-disciplinary contributions to delve deeper into ReThinking Management. The first part provides some foundational considerations and inspirations. Further chapters offer more specific links to the arts and creativity sectors as well as empirical research and case reflections. ReThinking Management pursues the main idea that management theory is not merely a sub-discipline of economics, but rather a cross-disciplinary and critical field of research and practice, with a decidedly cultural perspective. While questioning the status and practices of conventional management, the book opens up for new understandings, turns and perspectives." --Back cover
Kooperative Kreativität : theoretische Basisentwürfe und organisationale Erfolgsfaktoren by Stephan Sonnenburg( )

7 editions published between 2006 and 2007 in German and held by 166 WorldCat member libraries worldwide

Fashion in the city and the city in fashion urban representation in fashion magazines by Maria Skivko( )

2 editions published in 2018 in English and held by 16 WorldCat member libraries worldwide

This dissertation concerns the changing role of fashion in the context of modern cities. In approaching this process, the research investigates the media discourse based on representations of fashion by cities and of cities by fashion. Moreover, this research focuses on fashion understood as a multidimensional phenomenon that aims to provide an explanation of urban spaces through fashion terms, actions, and garments. Additionally, cities are considered from the cultural geography approach that highlights the cultural component of urban spaces expressed in social and cultural practices in physical reality. Following this idea, it is suggested here that fashion today not only participates in the urban life as its significant component but also creates city images and representations of urban lifestyle through the fashion paradigm. In other words, fashion redefines urban spaces; at the same time, urban spaces are interpreted as a stage for fashion processes. By integrating in social research the fields of urban studies and fashion studies, this dissertation offers the discussion considering the fashion phenomenon not only as an urban phenomenon of modern reality. On the one hand, such discussion concerns the re-conceptualization of urban phenomena by the fashion influence; on the other hand, it relates the re-contextualization of fashion in a city. The empirical focus is based on the media context of fashion magazines in which variety of possibilities to represent fashion and cities lead to promising interpretations and analysis. The idea of representation specifies the ways of constructing the notion of urban space as fashionable space and the notion of fashion as placed in the urban context
Der letzte Kaiser - The next Generation : das neue Jugendversicherungsprogramm der Hamburg-Mannheimer Versicherungs-AG( Book )

1 edition published in 1997 in German and held by 1 WorldCat member library worldwide

 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.60 (from 0.47 for Branded sp ... to 0.96 for Der letzte ...)

Languages
English (35)

German (15)