WorldCat Identities

Albaum, Gerald

Overview
Works: 70 works in 338 publications in 4 languages and 4,808 library holdings
Genres: Academic theses 
Roles: Author, Editor, Other, Contributor
Classifications: HF5415.2, 658.83
Publication Timeline
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Most widely held works by Gerald Albaum
International marketing and export management by Gerald Albaum( Book )

122 editions published between 1989 and 2016 in 3 languages and held by 1,474 WorldCat member libraries worldwide

Central themes are the understanding of marketing processes and the management of export operations and decision making
Modern marketing thought by J. Howard Westing( Book )

40 editions published between 1964 and 1975 in 3 languages and held by 769 WorldCat member libraries worldwide

Articles on various points of view on everyday marketing subjects
Marketing handbook by Albert Wesley Frey( Book )

6 editions published in 1965 in English and held by 400 WorldCat member libraries worldwide

Research for marketing decisions by Paul E Green( Book )

18 editions published in 1988 in English and held by 364 WorldCat member libraries worldwide

Marketing research - content and strategy; Management decision - the bayesian approach; The tatics of marketing research - research design; Information from respondents; The means of obtaining information from respondents; Measurement and scaling in marketing research; Multidimensional scaling of perception and preference; Sampling of respondents - the traditional approach; Sampling of respondents - the bayesian approach; Analyzing associative data - chi square and regression techniques; Analyzing associative data - discriminant analysis and canonical correlation; Factor analysis of associative data; Distance function and cluster analysis; Information from experiments; Information from simulation; Forecasting in marketing research; Applications of the bayesian approach to marketing
Survey research: a decisional approach by Donald S Tull( Book )

15 editions published in 1973 in English and held by 348 WorldCat member libraries worldwide

International marketing management by Gordon E Miracle( Book )

11 editions published in 1970 in English and Undetermined and held by 340 WorldCat member libraries worldwide

Modern American capitalism : understanding public attitudes and perceptions by Robert A Peterson( Book )

4 editions published in 1990 in English and held by 261 WorldCat member libraries worldwide

Scientific marketing research by Gerald Albaum( Book )

13 editions published between 1970 and 1971 in English and Undetermined and held by 237 WorldCat member libraries worldwide

Fundamentals of marketing research by Scott M Smith( Book )

8 editions published between 2004 and 2005 in English and held by 215 WorldCat member libraries worldwide

"Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. This text explores cutting-edge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals. Key Features Contains a wealth of modern methods and techniques not found in competing texts. Provides numerous illustrative cases at the end of each section. Integrates international marketing research throughout instead of placing it in a separate chapter. Has a full chapter devoted to the essential topic of online research. An Instructor{u2019}s Manual on CD-ROM provides instructors with examination questions, additional background material on discussion questions in the text, and other helpful aids" -- Publisher's description
Internationales Marketing und Exportmanagement by Gerald Albaum( Book )

6 editions published between 2001 and 2002 in 4 languages and held by 99 WorldCat member libraries worldwide

Critical issues in sales management : state-of-the-art and future research needs( Book )

3 editions published in 1979 in English and held by 37 WorldCat member libraries worldwide

Price formulation by Gerald Albaum( Book )

5 editions published in 1965 in English and held by 36 WorldCat member libraries worldwide

State government promotion of international business by Gerald Albaum( Book )

2 editions published in 1968 in English and held by 33 WorldCat member libraries worldwide

Human interaction and sales success by Gerald Albaum( Book )

3 editions published in 1967 in English and held by 32 WorldCat member libraries worldwide

Variable rate residential mortgage : implications for borrowers : a report to the Federal Home Loan Bank Board by Gerald Albaum( Book )

4 editions published in 1977 in English and held by 19 WorldCat member libraries worldwide

Developing a measure of trust in retail relationships : a direct selling application by Louise C Young( Book )

1 edition published in 2002 in English and held by 12 WorldCat member libraries worldwide

A critical review of the alternative mortgage instruments research study( Book )

1 edition published in 1978 in English and held by 9 WorldCat member libraries worldwide

Cross-cultural perceptions of perceived influence of leadership groups by Gerald Albaum( Book )

5 editions published in 1989 in English and held by 8 WorldCat member libraries worldwide

Using the mail survey in research on international marketing issues : effects of pre-contact and detailed project explanation by Gerald Albaum( Book )

2 editions published in 1987 in English and held by 6 WorldCat member libraries worldwide

A new approach to the information function in marketing by Gerald Albaum( )

4 editions published in 1962 in English and held by 6 WorldCat member libraries worldwide

 
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Audience Level
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Audience level: 0.57 (from 0.47 for Critical i ... to 0.97 for Cross-cult ...)

Modern American capitalism : understanding public attitudes and perceptions
Covers
Modern American capitalism : understanding public attitudes and perceptionsFundamentals of marketing research
Alternative Names
Albaum Gerald

Albaum, Gerald 1933-

Albaum, Gerald Prof. für Marketing 1933-

Albaum, Gerald S.

Albaum, Gerald S., 1933-

Albaum, Gerald S. Prof. für Marketing 1933-

Languages
English (256)

German (4)

Spanish (3)

Dutch (1)