WorldCat Identities

Marconi, Joe

Overview
Works: 27 works in 121 publications in 8 languages and 8,183 library holdings
Genres: History 
Roles: Author
Classifications: HD59.2, 659.2
Publication Timeline
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Most widely held works by Joe Marconi
Image marketing : using public perceptions to attain business objectives by Joe Marconi( Book )

10 editions published between 1996 and 1997 in English and held by 710 WorldCat member libraries worldwide

"In an era of instant celebrity and instant notoriety Image Marketing - managing styles and perceptions to match the demands of your public - has never been more important to business success." "Or more difficult. In this fascinating and useful book Joe Marconi gives hands-on, in-the-trenches analyses of some companies and professions that have done things right - and some that haven't. Even more important, he provides practical guidance you can use to apply the principles of Image Marketing to your business objectives." "A successful public image is more than a smiling face in an ad or the claim that you're the biggest or the best. It's a matter of ensuring that people think of you and managing how they think of you. It's a matter of Image Marketing, and this book provides all the step-by-step guidance you'll need to create and market an image that will use public perceptions to build awareness, increase market share, and attain your business objectives."--Jacket
The brand marketing book : creating, managing, and extending the value of your brand by Joe Marconi( Book )

15 editions published in 2000 in English and held by 688 WorldCat member libraries worldwide

Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included. Features "on-the-money" guidance for building successful brand strategies and brand loyalty including finding the right name or changing names, creating logos, signatures, and corporate identity programs, building a brand through advertising, and creating, managing, and marketing brand equity
Cause marketing : build your image and bottom line through socially responsible partnerships, programs, and events by Joe Marconi( Book )

16 editions published in 2002 in English and held by 440 WorldCat member libraries worldwide

Marketing consultant Marconi continues his survey of various approaches to the profession by describing a method of generating awareness, distinction, affinity, and a potentially lasting relationship with members of specific target customers who have shown a willingness to identify, and a potentially lasting relationship with members of specific target customers who have shown a willingness to identify themselves with particular, often emotionally charged subjects
Public relations : the complete guide by Joe Marconi( Book )

10 editions published between 2004 and 2005 in English and held by 431 WorldCat member libraries worldwide

With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with "one voice" in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall - and potential buyers are less moved by what they view as "sales messages" - effective PR will only grow more vital. An excellent resource for professionals in every field, The Executive's Guide to Public Relations provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives
The complete guide to publicity : maximize visibility for your product, service, or organization by Joe Marconi( Book )

10 editions published between 1998 and 2000 in English and held by 360 WorldCat member libraries worldwide

"Covers all aspects of planning and executing a successful publicity campaign, from defining what exactly constitutes 'publicity' to explaining the key tools of the trade, and from understanding the media and the opportunities it holds to staging events, speeches, benefits, and photo opportunities."--Cover
Creating the marketing experience : new strategies for building relationships with your target market by Joe Marconi( Book )

9 editions published in 2005 in English and held by 325 WorldCat member libraries worldwide

"In his latest book, marketing and PR authority Joe Marcom helps companies integrate PR with marketing strategy to illustrate how the two fit together seamlessly in a well-constructed marketing campaign." "Noting that marketing productivity is on the decline due to saturation of sales messages, increased customer indifference and easily copied competitive advantage, this book illustrates that people need to feel kinship with the product and the marketer. Packed with case studies, the book helps marketers create the contexts in which prospects can experience the brand on their own terms without an interrupting sales pitch. Combining the best of publicity/PR and marketing, this book reflects the growth at integrated marketing communications and the decline of paid marketing and media."--Jacket
Reputation marketing : building and sustaining your organization's greatest asset by Joe Marconi( Book )

14 editions published between 2001 and 2002 in English and held by 282 WorldCat member libraries worldwide

"Reputation Marketing" draws important distinctions between brand marketing, image marketing, and reputation marketing and illustrates the very different objectives, costs and outcomes of each. It reveals the intricacies of what reputation can mean to a brand or business's success as well as how to achieve it. Chapters cover subjects such as understanding reputation, the role of research in building reputation, strategies for changing a "bad" reputation, the halo effect and how to get ahead on someone else's reputation, and choosing and using new media, main-media or no media to further a reputation. Also included is a chapter titled, "The Reputation Marketing Casebook," which includes in-depth looks at reputation marketing issues related to the American Medical Association, Ford and Firestone, Levi's, American Express, The Gap, Virgin, Accenture, and other well-known companies
Beyond branding : how savvy marketers build brand equity to create products and open new markets by Joe Marconi( Book )

9 editions published between 1993 and 1994 in English and Chinese and held by 223 WorldCat member libraries worldwide

Getting the best from your ad agency by Joe Marconi( Book )

5 editions published between 1991 and 1992 in English and held by 114 WorldCat member libraries worldwide

Unternehmen unter Beschuss : erfolgreiches Krisenmarketing by Joe Marconi( Book )

1 edition published in 1994 in German and held by 15 WorldCat member libraries worldwide

Central station : realizing a vision by GERALD FOGELSON( Book )

1 edition published in 2003 in English and held by 13 WorldCat member libraries worldwide

This is the story of Central Station, 80-plus acres of Chicago's past, present and future. Many of the people who imagined and built Central Station, the largest mixed-use real estate development in Chicago's history, remember how it evolved and share personal recollections and the events that made it possible
Estrategias de marketing : para momentos de crisis by Joe Marconi( Book )

2 editions published in 1992 in Spanish and held by 7 WorldCat member libraries worldwide

<> by Joe Marconi( Book )

2 editions published in 2006 in Thai and held by 6 WorldCat member libraries worldwide

The executive's guide to public relations by Joe Marconi( Book )

1 edition published in 2004 in English and held by 5 WorldCat member libraries worldwide

The Writing Book : all about writing, from business proposals to press releases to prose and poetry by Joe Marconi( Book )

1 edition published in 2008 in English and held by 5 WorldCat member libraries worldwide

Ying xiao xuan chuan : zui da hua di wei ni de chan pin, fu wu, zu zhi zao shi by Joe Marconi( Book )

2 editions published in 2003 in Chinese and held by 4 WorldCat member libraries worldwide

Ben shu quan mian lun shu le chou hua,Zu zhi ji cheng gong shi shi yi xiang ying xiao xuan chuan xiang mu de suo you zhong yao fang mian,Cong shen ru li jie mei ti,Zhao kai ji zhe zhao dai hui,Dao chuang zao ji hui jin xing xian chang ying xiao
Ghid practic de relaţii publice by Joe Marconi( Book )

2 editions published in 2007 in Undetermined and Romanian and held by 3 WorldCat member libraries worldwide

Marketing marki : w jaki sposób tworzyć, zarządzać i rozszerzać wartość marki by Joe Marconi( Book )

2 editions published in 2002 in Polish and held by 2 WorldCat member libraries worldwide

Getting the best from your advertising agency by Joe Marconi( Book )

1 edition published in 1991 in English and held by 1 WorldCat member library worldwide

Marketing em epoca de crise by Joe Marconi( Book )

1 edition published in 1993 in Portuguese and held by 1 WorldCat member library worldwide

 
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Audience Level
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Audience Level
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  Kids General Special  
Audience level: 0.25 (from 0.09 for The comple ... to 0.99 for Marketing ...)

Image marketing : using public perceptions to attain business objectives
Alternative Names
마코니, 조

매코니, 조

マーコニ, ジョー

Languages
Covers
The brand marketing book : creating, managing, and extending the value of your brandCause marketing : build your image and bottom line through socially responsible partnerships, programs, and eventsPublic relations : the complete guideThe complete guide to publicity : maximize visibility for your product, service, or organizationCreating the marketing experience : new strategies for building relationships with your target marketReputation marketing : building and sustaining your organization's greatest assetThe executive's guide to public relationsThe Writing Book : all about writing, from business proposals to press releases to prose and poetry