WorldCat Identities

Marconi, Joe

Overview
Works: 33 works in 165 publications in 5 languages and 10,565 library holdings
Genres: Case studies  History 
Roles: Author
Classifications: HD59.2, 658.8
Publication Timeline
.
Most widely held works by Joe Marconi
Crisis marketing : when bad things happen to good companies by Joe Marconi( Book )

15 editions published between 1992 and 2008 in English and held by 818 WorldCat member libraries worldwide

Crisis Marketing: When Bad Things Happen to Good Companies gives you a framework for managing risk. The author, a seasoned pro in crisis marketing and management provides guidelines for identifying what can go wrong; shows how to position your company or business before a crisis happens; explains why you should expect, and be ready for, "the worst"; and tells what to do first in the face of a crisis - and what to do next. The old saying that "any news is good news" was never more untrue than in today's business and media climate. Crisis Marketing: When Bad Things Happen to Good Companies provides the expert with direction and proven formulas for avoiding media storms and for weathering them if they do occur
Image marketing : using public perceptions to attain business objectives by Joe Marconi( Book )

9 editions published between 1996 and 1997 in English and held by 707 WorldCat member libraries worldwide

"In an era of instant celebrity and instant notoriety Image Marketing - managing styles and perceptions to match the demands of your public - has never been more important to business success." "Or more difficult. In this fascinating and useful book Joe Marconi gives hands-on, in-the-trenches analyses of some companies and professions that have done things right - and some that haven't. Even more important, he provides practical guidance you can use to apply the principles of Image Marketing to your business objectives." "A successful public image is more than a smiling face in an ad or the claim that you're the biggest or the best. It's a matter of ensuring that people think of you and managing how they think of you. It's a matter of Image Marketing, and this book provides all the step-by-step guidance you'll need to create and market an image that will use public perceptions to build awareness, increase market share, and attain your business objectives."--Jacket
The brand marketing book : creating, managing, and extending the value of your brand by Joe Marconi( Book )

14 editions published in 2000 in English and held by 683 WorldCat member libraries worldwide

Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included. Features "on-the-money" guidance for building successful brand strategies and brand loyalty including finding the right name or changing names, creating logos, signatures, and corporate identity programs, building a brand through advertising, and creating, managing, and marketing brand equity
Future marketing : targeting seniors, Boomers, and Generations X and Y by Joe Marconi( Book )

19 editions published between 2000 and 2002 in English and Chinese and held by 442 WorldCat member libraries worldwide

"If you're in tune with only your peers, how can you market to the rest of us? Future Marketing, Joe Marconi's expose on marketing for the 21st century, reveals the complexities, characteristics, habits, and preferences of four major consumer groups: Seniors, Baby Boomers, and Generations X and Y. How to reach these groups, using powerful new marketing tools both wisely and well, is the focus of this groundbreaking new guide for today's marketer." "In-depth case studies reveal the secrets of successful future marketing strategies as practiced by such brands as Amazon.com, HBO, IKEA, American Girl, Barbie, and many more who are maximizing both "new" and "old" media to make lasting connections with their targeted markets."--Jacket
Cause marketing : build your image and bottom line through socially responsible partnerships, programs, and events by Joe Marconi( Book )

16 editions published in 2002 in English and held by 439 WorldCat member libraries worldwide

Marketing consultant Marconi continues his survey of various approaches to the profession by describing a method of generating awareness, distinction, affinity, and a potentially lasting relationship with members of specific target customers who have shown a willingness to identify, and a potentially lasting relationship with members of specific target customers who have shown a willingness to identify themselves with particular, often emotionally charged subjects
Public relations : the complete guide by Joe Marconi( Book )

10 editions published between 2004 and 2005 in English and held by 431 WorldCat member libraries worldwide

With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with "one voice" in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall - and potential buyers are less moved by what they view as "sales messages" - effective PR will only grow more vital. An excellent resource for professionals in every field, The Executive's Guide to Public Relations provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives
The complete guide to publicity : maximize visibility for your product, service, or organization by Joe Marconi( Book )

9 editions published between 1998 and 2000 in English and held by 352 WorldCat member libraries worldwide

"Covers all aspects of planning and executing a successful publicity campaign, from defining what exactly constitutes 'publicity' to explaining the key tools of the trade, and from understanding the media and the opportunities it holds to staging events, speeches, benefits, and photo opportunities."--Cover
Creating the marketing experience : new strategies for building relationships with your target market by Joe Marconi( Book )

10 editions published in 2005 in English and held by 325 WorldCat member libraries worldwide

"In his latest book, marketing and PR authority Joe Marcom helps companies integrate PR with marketing strategy to illustrate how the two fit together seamlessly in a well-constructed marketing campaign." "Noting that marketing productivity is on the decline due to saturation of sales messages, increased customer indifference and easily copied competitive advantage, this book illustrates that people need to feel kinship with the product and the marketer. Packed with case studies, the book helps marketers create the contexts in which prospects can experience the brand on their own terms without an interrupting sales pitch. Combining the best of publicity/PR and marketing, this book reflects the growth at integrated marketing communications and the decline of paid marketing and media."--Jacket
Reputation marketing : building and sustaining your organization's greatest asset by Joe Marconi( Book )

13 editions published between 2001 and 2002 in English and held by 279 WorldCat member libraries worldwide

"Reputation Marketing" draws important distinctions between brand marketing, image marketing, and reputation marketing and illustrates the very different objectives, costs and outcomes of each. It reveals the intricacies of what reputation can mean to a brand or business's success as well as how to achieve it. Chapters cover subjects such as understanding reputation, the role of research in building reputation, strategies for changing a "bad" reputation, the halo effect and how to get ahead on someone else's reputation, and choosing and using new media, main-media or no media to further a reputation. Also included is a chapter titled, "The Reputation Marketing Casebook," which includes in-depth looks at reputation marketing issues related to the American Medical Association, Ford and Firestone, Levi's, American Express, The Gap, Virgin, Accenture, and other well-known companies
Beyond branding : how savvy marketers build brand equity to create products and open new markets by Joe Marconi( Book )

9 editions published between 1993 and 1994 in English and Chinese and held by 221 WorldCat member libraries worldwide

"Like the adage about Mark Twain who was quoted as saying, "reports of my death have been greatly exaggerated," many marketers have erroneously pronounced the death of the brand. Driven by factors such as changing lifestyles, dramatic demographic shifts, a drawnout recessionary economy, the resurgence of private-labels and house-brands, price wars and promotional gimmicks - and, at a more fundamental level, the raging battle between manufacturers and retailers over shelf space - marketers have been lead to believe that the age of strong consumer loyalty and brand leadership is a bygone era." ""Don't count out the brand just yet," responds author Joe Marconi. In Beyond Branding, Marconi implores the reader to take a new look at how smart marketers are building and leveraging brand equity to develop new business lines and to open new markets. Despite years of "me too" product introduction and consumer-price consciousness, marketers increasingly acknowledge, that in the mind of consumers, a better-known brand is thought to be a better brand." "Marconi reinforces how critical it is for businesses intending to compete in this era of product parity to understand, build and nurture the intrinsic value of their brands through line extension." "In this visionary look at brand marketing, the reader will find keys to building brand equity; creating "top-of-mind" awareness, integrity and loyalty for the brand; judging whether a line-extension strategy is right for a company's and brand's market position and evaluating when and why brand building and line extensions have created stellar successes or abysmal failures." "How important is the brand today? Will brand equity and the ability to leverage brand image make a difference tomorrow? You be the judge - but remember, the brand is usually what consurners remember - if they remember anything at all."--BOOK JACKET
Getting the best from your ad agency by Joe Marconi( Book )

5 editions published between 1991 and 1992 in English and held by 117 WorldCat member libraries worldwide

Shock marketing : advertising, influence and family values by Joe Marconi( Book )

9 editions published between 1997 and 2000 in 3 languages and held by 116 WorldCat member libraries worldwide

Unternehmen unter Beschuss : erfolgreiches Krisenmarketing by Joe Marconi( Book )

1 edition published in 1994 in German and held by 15 WorldCat member libraries worldwide

Central station : realizing a vision by Gerald W Fogelson( Book )

1 edition published in 2003 in English and held by 13 WorldCat member libraries worldwide

This is the story of Central Station, 80-plus acres of Chicago's past, present and future. Many of the people who imagined and built Central Station, the largest mixed-use real estate development in Chicago's history, remember how it evolved and share personal recollections and the events that made it possible
Wei ji xing xiao : dang huai shi fa sheng zai hao gong si shen shang by Ma ke ni( Book )

2 editions published in 1995 in Chinese and held by 10 WorldCat member libraries worldwide

Estrategias de marketing : para momentos de crisis by Joe Marconi( Book )

2 editions published in 1992 in Spanish and held by 7 WorldCat member libraries worldwide

<> by Joe Marconi( Book )

2 editions published in 2006 in Thai and held by 6 WorldCat member libraries worldwide

The Writing Book : all about writing, from business proposals to press releases to prose and poetry by Joe Marconi( Book )

1 edition published in 2008 in English and held by 5 WorldCat member libraries worldwide

Cause Marketing (Summary) : Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programs and Events by Joe Marconi( )

1 edition published in 2003 in English and held by 0 WorldCat member libraries worldwide

getAbstract Summary: Get the key points from this book in less than 10 minutes.Your company's a success, thank you, and now you want to give something back. What should you do? Write a check? Start a foundation? Joe Marconi explains that cause marketing is all this and more. In cause marketing, you identify how your company can best make a contribution while leveraging its good deeds to improve business. This makes sense: people like to buy from companies that care. But it's not as easy as it sounds. How do you choose the right partner (or do you want a partner at all) and design a program? What are the potential pitfalls? Marconi's book is a primer, complete with ample real-world examples, on the principles of cause marketing, with insight on the challenge of taking credit without appearing phony or selfish. Although it is more rhetorical than practical, getAbstract.com recommends this book to senior executives who want to learn about the benefits - and drawbacks - of cause marketing.Book Publisher:Dearborn
 
moreShow More Titles
fewerShow Fewer Titles
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.27 (from 0.09 for The comple ... to 0.93 for Unternehme ...)

Image marketing : using public perceptions to attain business objectives
Alternative Names
마코니, 조

매코니, 조

マーコニ, ジョー

Languages
English (133)

Chinese (9)

Spanish (2)

Thai (2)

German (1)

Covers
Image marketing : using public perceptions to attain business objectivesThe brand marketing book : creating, managing, and extending the value of your brandFuture marketing : targeting seniors, Boomers, and Generations X and YCause marketing : build your image and bottom line through socially responsible partnerships, programs, and eventsPublic relations : the complete guideThe complete guide to publicity : maximize visibility for your product, service, or organizationCreating the marketing experience : new strategies for building relationships with your target marketReputation marketing : building and sustaining your organization's greatest asset