WorldCat Identities

Warwick, Mal

Overview
Works: 46 works in 175 publications in 1 language and 9,963 library holdings
Genres: Handbooks and manuals  Methods (Music) 
Roles: Author, Speaker
Publication Timeline
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Most widely held works about Mal Warwick
 
Most widely held works by Mal Warwick
Values-driven business : how to change the world, make money, and have fun by Ben Cohen( )

11 editions published between 2005 and 2006 in English and held by 2,285 WorldCat member libraries worldwide

"The premier title in the Social Venture Network (SVN) Series--SVN is a nonprofit network of the most prominent socially conscious business leaders in North America, representing Ben & Jerry's, Working Assets, Tom's of Maine, Eileen Fisher, Clif Bar, and many others. Find out more about the series * Combines the tried-and-tested wisdom of the co-founder of Ben & Jerry's and the chair of the Social Venture Network Advisory Board * Concise and practical format includes a self-assessment tool, checklists, and other user-friendly features * Listen to podcasts of Mal Warwick talking about Values-Driven Business on the Good Life radio show In Values-Driven Business, Ben & Jerry's co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them. It includes: * A self-assessment tool to determine what it will take for you to start a values-based business or transform your company into one * Hundreds of examples of business policies and practices that are both ethical and business-savvy * Checklists crammed with practical suggestions you can put to work today in your own business."--Publisher's website
The business solution to poverty : designing products and services for three billion new customers by Paul Polak( )

14 editions published in 2013 in English and held by 1,533 WorldCat member libraries worldwide

The 2.7 billion people living on $2 a day (or less) are not just the world's greatest challenge, they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the world's most intractable problems. The authors show how Zero-Based Design can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, healthcare, and other necessities at a fraction of the usual cost and at profit margins attractive to investors
How to write successful fundraising letters : sample letters, style tips, useful hints, real-world examples by Mal Warwick( )

14 editions published in 2001 in English and held by 1,451 WorldCat member libraries worldwide

Part 1: Motivating your audience -- Why people respond to fundraising letters -- How a fundraising letter is like a personal visit -- What donors really think about fundraising letters -- Characteristics of an effective fundraising letter -- A leisurely tour through one successful appeal -- Part 2: The letter writer's plan of action -- What to do before you write any fundraising letter -- Eight steps toward successful fundraising letters -- The Cardinal rules of fundraising letters -- You're writing for results--not for a Pulitzer Prize -- Part 3: Customizing your appeal -- Recruiting new donors: starting intimate conversations with strangers -- Welcoming new donors: treating people like part of the family -- Appealing for special gifts: bringing your case down to earth -- Asking for year-end contributions: making the most of the holiday spirit -- Soliciting high-dollar gifts: framing the case for major contributions -- Going for bigger gifts: persuading donors to make an extra commitment -- Seeking annual gifts: building long-term loyalty, one year at a time -- Thanking your donors: friend-raising before fundraising -- Part 4: The letter writer's toolbox -- A. Sixty successful outer envelope teasers -- B. Fifty-four strong leads for fundraising letters -- C. Ninety ways to use the work "you" in a fundraising letter -- D. Sixty-three ways to handle awkward copywriting transitions -- E. Forty-one powerful ways to end a fundraising letter -- F. Fifty-eight ways to start a P.S. in a fundraising letter -- G. Fifteen ways how not to get results -- H. Ten other books to help you write successful fundraising letters
How to write successful fundraising letters by Mal Warwick( Book )

19 editions published between 1994 and 2010 in English and held by 992 WorldCat member libraries worldwide

Techniques for writing fundraising letters to recruit new donors, appeal for special gifts and year-end contributions, solicit major gifts, and persuade your donors to upgrade
How to write successful fundraising appeals by Mal Warwick( )

15 editions published in 2013 in English and held by 644 WorldCat member libraries worldwide

"Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick's guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors' wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. You'll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you're a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time"--Page 4 of cover
Testing, testing, 1, 2, 3 : raise more money with direct mail tests by Mal Warwick( )

6 editions published in 2003 in English and held by 639 WorldCat member libraries worldwide

In this text, Mal Warwick shows fundraisers how to increase their direct mail results and raise more money by using the scientific process of testing. Step-by-step, he walks readers through the process of discovering the perfect combination of offer, package and postage. In addition, this resource offers guidance on the three key elements of direct mail testing: designing an effective test, interpreting the results and incorporating the lessons learned into future mailings
Revolution in the mailbox : your guide to successful direct mail fundraising by Mal Warwick( )

16 editions published between 2003 and 2011 in English and held by 565 WorldCat member libraries worldwide

This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick's practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential
The five strategies for fundraising success : a mission-based guide to achieving your goals by Mal Warwick( Book )

5 editions published in 2000 in English and held by 348 WorldCat member libraries worldwide

"In this practical guide, fundraising consultant Mal Warwick introduces an entirely new and revolutionary approach to fundraising strategy and planning. He shows nonprofit organizations how to set fundraising goals based on mission and how to select, implement, and stay with the right strategies to meet those goals. His five fundamental fundraising strategies are Growth, Involvement, Visibility, Efficiency, and Stability (GIVES), all of which link directly to specific and appropriate fundraising goals. The decision as to which strategy to use springs from the organization's mission, and all fundraising activities are focused on fulfilling that mission."--Jacket
Type & layout : how typography and design can get your message across--or get in the way by Colin Wheildon( Book )

5 editions published between 1995 and 1996 in English and held by 307 WorldCat member libraries worldwide

Fundraising when money is tight : a strategic and practical guide to surviving tough times and thriving in the future by Mal Warwick( Book )

8 editions published between 2009 and 2013 in English and held by 305 WorldCat member libraries worldwide

A Nonprofit Survival Kit for Hard Times. "This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when the economy recovers.".?Eugene R. Tempel, president, Indiana University Foundation. "Brilliant! No nonprofit organization can afford to ignore the insightful advice Mal Warwick offers in this concise and eminently readable book. It's practical
Fundraising on the Internet : the e-PhilanthropyFoundation.org's guide to success online( Book )

7 editions published between 2001 and 2002 in English and held by 260 WorldCat member libraries worldwide

Ten steps to fundraising success : choosing the right strategy for your organization by Mal Warwick( Book )

5 editions published between 2001 and 2002 in English and held by 210 WorldCat member libraries worldwide

Fundraising on the Internet : recruiting and renewing donors online by Nick Allen( Book )

3 editions published in 1996 in English and held by 80 WorldCat member libraries worldwide

Learn how the Internet, e-mail, and the online services can help your organization deliver your message to thousands of potential donors - instantly and at almost no cost; sign up new members cost-effectively; increase donor loyalty; boost contributions; reach younger donors; and much more! Fundraising on the Internet is for development officers, membership managers, executive directors, consultants, and association executives. It's an invaluable resource for anyone who wants to raise funds now or in the future!
The mercifully brief, real-world guide to-- raising $1,000 gifts by mail by Mal Warwick( Book )

1 edition published in 2005 in English and held by 77 WorldCat member libraries worldwide

Revolution in the mailbox : how direct mail fundraising is changing the face of American society and how your organization can benefit by Mal Warwick( Book )

1 edition published in 1990 in English and held by 60 WorldCat member libraries worldwide

The business solution to poverty : designing products and services for three billion new customers by Paul Polak( )

10 editions published between 2013 and 2014 in English and held by 49 WorldCat member libraries worldwide

The nearly three billion people living on two dollars a day are not just the world's greatest challenge-they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need, and driven by what Polak and Warwick call "the ruthless pursuit of affordability." Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy. Together, they show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, health care, and other necessities at a fraction of the usual cost and at profit margins comparable to those of businesses in the developed world. Promising governmental and philanthropic efforts to end poverty have not reached scale because they lack the incentives of the market to attract massive resources. This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result not only in vibrant, growing businesses but also a better life for the world's poorest people
Raising money by mail : strategies for growth and financial stability by Mal Warwick( Book )

2 editions published between 1994 and 1995 in English and held by 43 WorldCat member libraries worldwide

999 tips, trends and guidelines for successful direct mail and telephone fundraising by Mal Warwick( Book )

2 editions published in 1993 in English and held by 35 WorldCat member libraries worldwide

You don't always get what you ask for : using direct mail tests to raise more money for your organization by Mal Warwick( Book )

1 edition published in 1992 in English and held by 15 WorldCat member libraries worldwide

The hands-on guide to fundraising strategy & evaluation by Mal Warwick( Book )

2 editions published between 1995 and 1996 in English and held by 15 WorldCat member libraries worldwide

 
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Values-driven business : how to change the world, make money, and have fun
Covers
How to write successful fundraising letters : sample letters, style tips, useful hints, real-world examplesHow to write successful fundraising lettersTesting, testing, 1, 2, 3 : raise more money with direct mail testsRevolution in the mailbox : your guide to successful direct mail fundraisingThe five strategies for fundraising success : a mission-based guide to achieving your goalsType & layout : how typography and design can get your message across--or get in the wayFundraising when money is tight : a strategic and practical guide to surviving tough times and thriving in the futureFundraising on the Internet : the e-PhilanthropyFoundation.org's guide to success online
Alternative Names
워윅, 맬

ワーウィック, マル

Languages
English (148)