WorldCat Identities

Dekimpe, Marnik G.

Overview
Works: 67 works in 141 publications in 3 languages and 374 library holdings
Roles: Author, Editor
Classifications: HF5415.32, 658.8342
Publication Timeline
Key
Publications about  Marnik G Dekimpe Publications about Marnik G Dekimpe
Publications by  Marnik G Dekimpe Publications by Marnik G Dekimpe
Most widely held works by Marnik G Dekimpe
Erosion and variability in brand loyalty ( Book )
4 editions published in 1996 in English and held by 62 WorldCat member libraries worldwide
Sustained spending and persistent response : a new look at long-term marketing profitability by Marnik G Dekimpe ( Book )
6 editions published between 1996 and 1997 in English and held by 60 WorldCat member libraries worldwide
The connected customer : the changing nature of consumer and business markets by Stefan H. K Wuyts ( )
2 editions published in 2010 in English and held by 29 WorldCat member libraries worldwide
In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld).€Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconside
"Globalization" : modeling technology adoption timing across countries by Marnik G Dekimpe ( Book )
13 editions published between 1996 and 1998 in English and held by 25 WorldCat member libraries worldwide
Multi-market and global diffusion by Marnik G Dekimpe ( Book )
6 editions published between 1998 and 2000 in English and held by 15 WorldCat member libraries worldwide
Global diffusion of technological innovations : a couple-hazard approach by Marnik G Dekimpe ( Book )
8 editions published in 1998 in English and held by 13 WorldCat member libraries worldwide
Veranderende datasets binnen de marketing: puur zegen of ook bron van frustratie? by Marnik G Dekimpe ( Book )
2 editions published in 2003 in Dutch and held by 12 WorldCat member libraries worldwide
Global diffusion of network technologies : a double-hazard approach by Marnik G Dekimpe ( Book )
6 editions published in 1997 in English and held by 11 WorldCat member libraries worldwide
Comparing adoption patterns : a global approach by Marnik G Dekimpe ( Book )
5 editions published in 1996 in English and French and held by 11 WorldCat member libraries worldwide
Modelling global diffusion by Marnik G Dekimpe ( Book )
5 editions published between 1994 and 1995 in English and held by 10 WorldCat member libraries worldwide
The European consumer: united in diversity? by Aurélie Lemmens ( Book )
5 editions published in 2005 in English and held by 9 WorldCat member libraries worldwide
Decomposing Granger causality over the spectrum by Aurélie Lemmens ( Book )
4 editions published in 2004 in English and held by 7 WorldCat member libraries worldwide
We develop a bivariate spectral Granger-causality test that can be applied at each individual frequency of the spectrum. The spectral approach to Granger causality has the distinct advantage that it allows to disentangle (potentially) di?erent Granger- causality relationships over di?erent time horizons. We illustrate the usefulness of the proposed approach in the context of the predictive value of European production expectation surveys
On the predictive content of production surveys : a Pan-European study by Aurélie Lemmens ( Book )
4 editions published in 2004 in English and held by 7 WorldCat member libraries worldwide
For over forty years, Business Tendency Surveys have been collected in multiple member states of the European Union. Previous research has studied the predictive accuracy of the expectation variables included in those surveys through bivariate, within-country, Granger-causality tests, which has resulted in mixed conclusions. We extend previous research in various ways, as we (i) explicitly allow for cross-country influences, and (ii) do so using both bivariate and multivariate Granger-causality tests. Specifically, the multivariate El-Himdi and Roy test is adapted to jointly test the forecasting value of multiple production expectation series, to assess whether part of this joint effect is indeed due to cross-country influences, and to determine which countries' expectation series have most "clout" in predicting the production levels in the other member countries, or have higher "receptivity", in that their production levels are Granger-caused by the other countries' expectations
Time-series models in marketing by Marnik G Dekimpe ( Book )
3 editions published between 2000 and 2006 in English and held by 6 WorldCat member libraries worldwide
Intra- and inter-channel competition in local-service sectors by Kathleen Cleeren ( Book )
3 editions published in 2005 in English and held by 5 WorldCat member libraries worldwide
Channel power in multi-channel environments by Sonja Gensler ( )
2 editions published in 2004 in English and held by 4 WorldCat member libraries worldwide
In the literature, little attention has been paid to instances where companies add an Internet channel to their direct channel portfolio. However, actively managing multiple sales channels requires knowing the customers' channel preferences and the resulting channel power. Two key components of channel power are (i) the existing customers’ intrinsic loyalty to a channel, and (ii) the channel’s ability to attract new customers. We apply the Colombo and Morrison (1989) model to analyze the channel loyalty and conquesting power of two direct channels operated by a given firm. In addition, we analyze the evolution over time in each channel’s power, and test for differences in channel power among different product categories offered by the firm, and among different customer segments
Persistence in foreign exchange rates by Linda M Van de Gucht ( Book )
2 editions published between 1993 and 1995 in English and held by 4 WorldCat member libraries worldwide
How to seize a window of opportunity: the entry strategy of retail firms into transition economies by Katrijn Gielens ( )
2 editions published in 2004 in English and held by 4 WorldCat member libraries worldwide
In most western countries, grocery retailers are faced with maturing domestic markets with a year-to-year sales growth close to zero. Moreover, most Western-European markets are characterized by a high concentration rate, with a combined market share of the top five players easily exceeding 70%. One important outcome of this evolution has been a growing interest in cross-border initiatives. However, even though the industry gained importance, retailers are still struggling to develop the competencies to compete and survive in this new, more global, arena. In this paper, we study entry investments into Central and Eastern-European transition economies to unveil when, to what extent, and to which retailer the strategic window in these different markets opens. We develop and empirically test a set of hypotheses on factors that affect (1) the speed (timing) and (2) size of retailers’ decisions to enter Central and Eastern European markets. A conceptual framework is proposed which looks at strategic decisions through the option lens. This perspective offers an economic rationale for the behavioral process of major resource allocations. The resulting hypotheses are tested, using a joint hazard/poisson-regression framework, on a data set covering all entry decisions of the top 75 European grocery retailers towards Central and Eastern Europe. We find that in these transition economies important legitimization effects can be derived from rivals’ actions. Especially the moves, made and anticipated, by home rivals are carefully monitored. This reflects the idea that retailers are motivated not only by the chance of creating value in these new markets, but also by the fear of being left out
Weathering tight economic times : the sales evolution of consumer durables over the business cycle by Barbara Deleersnyder ( )
4 editions published in 2003 in English and held by 4 WorldCat member libraries worldwide
Despite its obvious importance, not much marketing research focuses on how business-cycle fluctuations affect individual companies and/or industries. Often, one only has aggregate information on the state of the national economy, even though cyclical contractions and expansions need not have an equal impact on every industry, nor on all firms in that industry. Using recent time-series developments, we introduce various measures to quantify the extent and nature of business-cycle fluctuations in sales. Specifically, we discuss the notions of cyclical volatility and cyclical comovement, and consider two types of cyclical asymmetry related, respectively, to the relative size of the peaks and troughs and the rate of change in upward versus downward parts of the cycle. In so doing, we examine how consumers adjust their purchasing behavior across different phases of the business cycle. We apply these concepts to a broad set (24) of consumer durables, for which we analyze the cyclical sensitivity in their sales evolution. In that way, we (i) derive a novel set of empirical generalizations, and (ii) test different marketing theory-based hypotheses on the underlying drivers of cyclical sensitivity
Persistence modeling for assessing marketing strategy performance by Marnik G Dekimpe ( )
2 editions published in 2003 in English and held by 4 WorldCat member libraries worldwide
The question of long-run market response lies at the heart of any marketing strategy that tries to create a sustainable competitive advantage for the firm or brand. A key challenge, however, is that only short-run results of marketing actions are readily observable. Persistence modeling addresses the problem of long-run market-response quantification by combining into one measure of "net long-run impact" the chain reaction of consumer response, firm feedback and competitor response that emerges following the initial marketing action. In this paper, we (i) summarize recent marketing-strategic insights that have been accumulated through various persistence modeling applications, (ii) provide an introduction to some of the most frequently used persistence modeling techniques, and (iii) identify some other strategic research questions where persistence modeling may prove to be particularly valuable
 
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Audience level: 0.74 (from 0.47 for Veranderen ... to 0.92 for Sustained ...)
Alternative Names
Dekimpe, M. G.
Dekimpe, Marnik
Languages
English (85)
Dutch (2)
French (1)