WorldCat Identities

Dekimpe, Marnik G.

Overview
Works: 55 works in 66 publications in 1 language and 76 library holdings
Classifications: HF5415.2, 330
Publication Timeline
Key
Publications about  Marnik G Dekimpe Publications about Marnik G Dekimpe
Publications by  Marnik G Dekimpe Publications by Marnik G Dekimpe
Most widely held works by Marnik G Dekimpe
Modelling global diffusion by Marnik G Dekimpe ( Book )
4 editions published in 1994 in English and held by 9 WorldCat member libraries worldwide
Europe : 'Home' to the Flemish (Belgian) Entrepreneur? by K Gielens ( )
2 editions published in 1998 in English and held by 5 WorldCat member libraries worldwide
This paper investigates the generalizability of an often-heard slogan, i.e. that Europe has become the home or domestic market to most Flemish managers, and the value of a popular buzz-word, i.e. entrepreneurship, in stimulating both export performance and export behaviour. The analysis shows that geographic distance remains an important barrier to export, even within a unified Europe, as evidenced by both an aggregate analysis of the Belgian export figures, and the existence of regional biases within Flanders. As a consequence, a large fraction of the mega-market offered by the European Community remains untapped by Flemish companies. As regards entrepreneurship, it is argued that it has a significant impact on both export behaviour and performance.--SCAD summary
Weathering tight economic times the sales evolution of consumer durables over the business cycle by Barbara Deleersnyder ( )
3 editions published in 2003 in English and held by 3 WorldCat member libraries worldwide
Despite its obvious importance, not much marketing research focuses on how business-cycle fluctuations affect individual companies and/or industries. Often, one only has aggregate information on the state of the national economy, even though cyclical contractions and expansions need not have an equal impact on every industry, nor on all firms in that industry. Using recent time-series developments, we introduce various measures to quantify the extent and nature of business-cycle fluctuations in sales. Specifically, we discuss the notions of cyclical volatility and cyclical comovement, and consider two types of cyclical asymmetry related, respectively, to the relative size of the peaks and troughs and the rate of change in upward versus downward parts of the cycle. In so doing, we examine how consumers adjust their purchasing behavior across different phases of the business cycle. We apply these concepts to a broad set (24) of consumer durables, for which we analyze the cyclical sensitivity in their sales evolution. In that way, we (i) derive a novel set of empirical generalizations, and (ii) test different marketing theory-based hypotheses on the underlying drivers of cyclical sensitivity
The European consumer: united in diversity? by Aurélie Lemmens ( )
2 editions published in 2005 in English and held by 2 WorldCat member libraries worldwide
Managing product-harm crises by Harald J. van Heerde ( )
1 edition published in 2005 in English and held by 2 WorldCat member libraries worldwide
Marketing Models and the Lucas Critique by Harald J. van Heerde ( )
1 edition published in 2004 in English and held by 2 WorldCat member libraries worldwide
The Lucas critique has been largely ignored in the marketing literature. We present a number of conditions under which the critique is most likely to (also) apply in marketing settings. Next, we provide some perspectives on how to diagnose and accommodate the Lucas critique, and identify various avenues for future research
The impact of business-cycle fluctuations on private-label share ( )
2 editions published in 2005 in English and held by 2 WorldCat member libraries worldwide
Why consumers buy lottery tickets when the sun goes down on them : the depleting nature of weather-induced bad moods ( )
2 editions published in 2005 in English and held by 2 WorldCat member libraries worldwide
Do promotions benefit manufacturers, retailers, or both? by Shuba Srinivasan ( Book )
2 editions published in 2001 in English and held by 2 WorldCat member libraries worldwide
While there has been strong managerial and academic interest in price promotions, much of the focus has been on the impact of such promotions on category sales, brand sales and brand choice. In contrast, little is known about the long-run impact of price promotions on manufacturer and retailer revenues and margins, although both marketing researchers and practitioners consider this a priority area (Marketing Science Institute 2000). Do promotions generate additional revenue and for whom? Which brand, category and market conditions influence promotional benefits and their allocation across manufacturers and retailers? To answer these questions, we conduct a large-scale econometric investigation of the effects of price promotions on manufacturer revenues, retailer revenues and margins. This investigation proceeds in two steps. First, persistence modeling reveals the short- and long-run effects of price promotions on these performance measures. Second, weighted least-squares analysis shows to what extent brand and promotion policies, as well as market-structure and category characteristics, influence promotional impact. A first major finding of our paper is that price promotions do not have permanent monetary effects for either party. Second, in terms of the cumulative, over-time, promotional impact on their revenues, we find significant differences between the manufacturer and retailer. Price promotions have a predominantly positive impact on manufacturer revenues, but their effects on retailer revenues are mixed. Retailer (category) margins, in contrast, are typically reduced by price promotions. Even when accounting for cross-category and store-traffic effects, we still find evidence that price promotions are typically not beneficial to the retailer. Third, our results indicate that manufacturer revenue elasticities are higher for promotions of small-share brands and for frequently promoted brands
Intra- and inter-channel competition in local-service sectors by Kathleen Cleeren ( )
2 editions published in 2005 in English and held by 2 WorldCat member libraries worldwide
Win-win strategies at discount stores ( )
1 edition published in 2005 in English and held by 1 WorldCat member library worldwide
Time-series models in marketing by Marnik G Dekimpe ( )
1 edition published in 2008 in Undetermined and held by 1 WorldCat member library worldwide
Persistence modeling for assessing marketing strategy performance ( )
1 edition published in 2003 in English and held by 1 WorldCat member library worldwide
Win-win strategies at discount stores ( )
1 edition published in 2006 in Undetermined and held by 1 WorldCat member library worldwide
Weathering product-harm crises by K Cleeren ( )
1 edition published in 2008 in English and held by 1 WorldCat member library worldwide
The Attrition of volunteers by Marnik G Dekimpe ( )
1 edition published in 1997 in English and held by 1 WorldCat member library worldwide
How cannibalistic is the internet channel? ( Book )
1 edition published in 2001 in English and held by 1 WorldCat member library worldwide
During the past decade, irrational exuberance has turned into a possibly equally irrational pessimism about what the Internet can accomplish. The fear of getting ruined through cannibalization losses has recently deterred many firms from deploying the Internet as a distribution channel. But do Internet channels really cannibalize firms' entrenched channels, or is this widely held assumption exaggerated? To answer this question, we apply recent structural-break time-series econometrics to quantify the impact of an Internet channel addition on the long-run performance evolution of a firm's established channels. Using a database of 85 Internet channel additions over the last ten years in the British and Dutch newspaper industries, we find that the often-cited cannibalization fears have been largely overstated. The Internet therefore need not be disruptive to established companies and channels. This does, however, not imply that firms enjoy free play in setting up Internet channels. In cases where the newly established Internet channel too closely mimics the entrenched channels, substantial cannibalization is more likely to take place
Win-win strategies at discount stores by B Deleersnyder ( )
1 edition published in 2007 in Undetermined and held by 1 WorldCat member library worldwide
Time-series models in marketing ( )
1 edition published in 2006 in English and held by 1 WorldCat member library worldwide
Special issue on global marketing ( Book )
1 edition published in 2004 in English and held by 1 WorldCat member library worldwide
 
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Alternative Names
Dekimpe, M. G.
Dekimpe, Marnik
Languages
English (28)