WorldCat Identities

BBC for Business

Overview
Works: 154 works in 237 publications in 1 language and 757 library holdings
Genres: Educational films  Case studies  Internet videos  Nonfiction films  Interviews  Cross-cultural studies  Documentary films  Short films 
Publication Timeline
.
Most widely held works by BBC for Business
Benchmarking for competitive advantage( Visual )

6 editions published between 1995 and 1997 in English and held by 58 WorldCat member libraries worldwide

This program demonstrates how internal, external, and process benchmarking practices help companies improve their competive positions. Expert Robert Camp also examines the pitfalls of benchmarking, including the problem of confidentiality when sharing information with other companies
Speak for yourself by John Campbell( Visual )

2 editions published in 1997 in English and held by 40 WorldCat member libraries worldwide

This training package teaches you how to be in control the next time you are asked to speak for yourself by reinforcing the following three techniques: how to take control of your material, how to take control of yourself, and how to take control of your audience
Reengineering the business( Visual )

4 editions published between 1994 and 1996 in English and held by 35 WorldCat member libraries worldwide

Based on case studies and interviews with executives and workers who have been involved in reengineering, the three-part video package explains the concepts and fundamental elements of reengineering
Branding : the marketing advantage by Malcolm MacDonald( Visual )

5 editions published between 1995 and 1997 in English and held by 29 WorldCat member libraries worldwide

Programs explore various aspects of brand name marketing
Globalization by Alberto Di Cintio( Visual )

3 editions published between 1997 and 2004 in English and held by 28 WorldCat member libraries worldwide

Discusses current trends toward globalization and their implications for branding. Possible strategies are outlined, along with issues to consider when attempting to globalize a brand. The dangers of competing against established local brands are also examined
Managing brand equity( Visual )

2 editions published between 1997 and 2004 in English and held by 28 WorldCat member libraries worldwide

Discusses brand equity as a complex, multidimensional attribute which can be transformed either deliberately or accidentally. Materials includes managing the extension of the brand; how to balance company, line, and product brands; and the future of multi-positioned, multi-leveraged brand structures
Relationship marketing by John Egan( Visual )

4 editions published between 1997 and 2004 in English and held by 26 WorldCat member libraries worldwide

Shows how companies have attempted to attract and retain customers through relationship marketing
The future for marketing( Visual )

2 editions published between 1997 and 2004 in English and held by 21 WorldCat member libraries worldwide

Outlines the implications of branding for the structure of organizations, discusses leadership flexibility and empowerment as keys to good branding practices, introduces the role of the brand manager and discusses its impact on marketing departments, and encourages future managers to create their own action checklists
Threats to the brand( Visual )

2 editions published between 1997 and 2004 in English and held by 18 WorldCat member libraries worldwide

A menu of threats to major brands-globalization, proliferation of brands, increasing price competition, the rise of the retailer, media fragmentation, increasing cost of brand management, the rapid pace of a changing market-place, the growth of generic products, and the rise of retailer power is examined in this program
Reengineering the business( Visual )

1 edition published in 1997 in English and held by 17 WorldCat member libraries worldwide

First in a three-part series that explains the concepts and fundamental elements of reengineering, based on case studies and interviews with executives and workers who have been involved in reengineering. This segment introduces the fundamentals of reengineering and provides an overview of the radical improvements possible through its use. Interviews with CEOs Bill Gates of Microsoft and Jack Welch of General Electric highlight the fundamental elements of reengineering, including customer focus, radical and not incremental change, and committed leadership. Michael Hammer, author of the authoritative work on the subject, provides insights into how to reengineer fundamental business processes. Concludes with a case study of a small, innovative Brazilian engineering firm
Learning to survive( Visual )

2 editions published in 1997 in English and held by 16 WorldCat member libraries worldwide

The third in a four part documentary series focusing on the ways the 1990s economy impacts typical Americans. This episode brings some encouraging news about public schools that are preparing youth and retraining adults for the 21st century workforce. Strategies for successful education are viewed in locations as diverse as Cincinnati, Ohio; Oakland, California; the Rio Grande Valley of southern Texas, and Shanghai, China. Each location provides proof that all children, even "disadvantaged children" are capable of learning and that displaced working people can reconnect to the economy by retooling their skills in the classroom
Adding value( Visual )

3 editions published between 1997 and 2004 in English and held by 15 WorldCat member libraries worldwide

Examines traditional ways of adding value using case studies from Singapore Airline and 3M
Building tomorrow's company : leadership( Visual )

2 editions published between 1999 and 2003 in English and held by 15 WorldCat member libraries worldwide

Already being adopted by many of the world's most successful companies, the inclusive approach to business thinking involves a broadening of vision that encompasses all of a company's stakeholders. This potent program, hosted by BBC News correspondent Paul Burden, uses the Hewlett-Packard success story to explore the leadership qualities required to position an enterprise for long-term competitiveness. The Marshall School of Business's Dr. Warren Bennis, Stanford University's Dr. Jerry Porras, and the entrepreneurial duo of Bill Hewlett and Dave Packard provide industry insights and penetrating analyses
Branding, the marketing advantage( Visual )

1 edition published in 1995 in English and held by 13 WorldCat member libraries worldwide

Discusses current trends toward globalization and their implications for the marketing of brand name products
Creating the learning organization( Visual )

4 editions published in 1995 in English and held by 13 WorldCat member libraries worldwide

Designed to help managers understand the concept of the learning organization, how an organization can learn, and how to bring about such change in their own organization
Retailer power( Visual )

1 edition published in 2004 in English and held by 10 WorldCat member libraries worldwide

Building customer loyalty and good relations with market channels is discussed in a case study of Scotch Videotape, and the importance of innovation is covered in a case study of Häagen-Dazs
The learning experience by Peter Honey( Visual )

1 edition published in 1997 in English and held by 10 WorldCat member libraries worldwide

This program discusses what prompted three companies to implement change and develop a learning culture. Case studies demonstrate handling change through organizational-learning techniques, creating the right environment for effective learning to take place, and techniques to overcome the typical challenges companies face
What's the problem? : managing conflict at work( Visual )

1 edition published in 1995 in English and held by 10 WorldCat member libraries worldwide

This film demonstrates the importance of managing conflict and enables viewers to learn new skills so as to improve the ability to respond effectively to a wide range of conflict situations. It also help employees to consider a strategic approach to conflict in their organisation
Say the right thing : a guide to assertiveness by Terry Bailey( Visual )

3 editions published in 1995 in English and held by 9 WorldCat member libraries worldwide

A training package integrating drama and expert comment demonstrates a three-step approach to assertiveness
Managing customer relationships( Visual )

2 editions published in 1996 in English and held by 8 WorldCat member libraries worldwide

Shows trainees how to find ways of fostering service culture and systems, and to understand how a manager's personal commitment to service is key
 
moreShow More Titles
fewerShow Fewer Titles
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.37 (from 0.17 for Building t ... to 0.74 for What's the ...)

Alternative Names
British Broadcasting Corporation for Business

Languages
English (51)