WorldCat Identities

University of Alabama College of Communication and Information Sciences

Overview
Works: 141 works in 143 publications in 1 language and 2,300 library holdings
Genres: Academic theses 
Publication Timeline
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Most widely held works about University of Alabama
 
Most widely held works by University of Alabama
More than a game : the best of Alf Van Hoose by Alf Van Hoose( )

3 editions published in 2009 in English and held by 1,373 WorldCat member libraries worldwide

The best work of one of Alabama's longest-serving and most beloved sports journalists. Although he spent 43 years at the same job, Alf Van Hoose was not a man limited by the boundaries of his profession. As Birmingham News sports editor for 21 years and a columnist for a decade before that, Van Hoose helped define a city, a state, and a region largely known for sports. He was the writer of record for some of the biggest sporting events and personalities in the state of Alabama in the last half of the 20th Century. Wayne Hester, Van Hoose's successor as sports editor
The River God as a necessary horizon : myths of origin as hegemonic influences in feature news journalism by John Latta( )

1 edition published in 2009 in English and held by 59 WorldCat member libraries worldwide

This dissertation examines the presence of America's foundational myths, especially mythicized American capitalism, as sources of base narrative structure for mainstream American news media. A reliance on these myths suggests a hegemonic role for the news media. Identifying hegemonic activity in the public rhetoric of the mainstream news media can help us understand how an institution claiming neutrality in fact specifically influences social dynamics. This dissertation employs mythic criticism, a form of rhetorical criticism, to examine leading American mainstream print news organizations' feature story coverage of immigration and immigrants, legal and illegal. The primary texts examined were news stories. These texts were stories that had won, or had been finalists for, the Pulitzer Prize for print news journalism. Stories with a similar focus, style, and structure from well-regarded print news sources were selected for examination as secondary texts. It was found that America's mainstream news media in newspaper and news magazine feature stories rely on America's foundational myths for narrative structure. Mythicized American capitalism, which misleadingly presents modern capitalism as much the same as the family- and community-based endeavor of the Puritan era, is commonly a narrative defaulted to by those media in the description of immigrants. Such a reliance on America's foundational myths narrows the range of interpretations of events available to news consumers and decreases cultural diversity by relying on an assumption of, and imposition of, a widely-held, common bond as a narrative base
Institutional change : intra-denominational coalition collaboration in the Presbyterian Church in America by Murray Wesley Lee( )

1 edition published in 2017 in English and held by 59 WorldCat member libraries worldwide

The recent surge in religious studies coupled with the strict decline in religion creates the backdrop for the need for this paper. In this study, I use a fantasy theme analysis approach to analyzing data from 23 semi-structured interviews with Presbyterian Church in America (PCA) pastors. I utilize Institutional Work Theory, Symbolic Convergence Theory, and Bona Fide Group Perspective to understand how the dominant coalitions within the PCA interact to affect change in the institution. My findings highlight the difficulties associated with embedded agency and new contributions to each of the aforementioned theoretical perspectives. My project offers a perspective on the uniqueness and value of studying religious denominations as institutions
Exploring effects of early-life exposure to frightening media content and of long-term television use on enjoyment, avoidance, and mean world perception in adults aged 65 and over by Michael David Andrews( )

1 edition published in 2015 in English and held by 56 WorldCat member libraries worldwide

This study used Cultivation Theory (Gerbner, 1969) and Social Cognitive Theory (Bandura, 1986) to examine if a relationship existed between viewing a single frightening media program as a child, teen, or young adult, lifetime television use, and viewing habits later in life. A convenience sample of adults aged 65 and over was recruited to participate in an online survey. The respondents were predominantly white, well-educated, middle- to upper-income women, and were 72 years old on average. It was hypothesized that a Vivid Triggering Event Memory (VTEM) of seeing frightening or disturbing content as a child would be related to avoidance of or enjoyment of similar content at their current age. Contrary to the hypothesis, results showed that the presence of a VTEM had no relationship to either avoidance or enjoyment of watching scary movies. It was also found that a VTEM was not related to general Lifetime Television Exposure (LTE), meaning a memory of a frightening event as a child didn't lead people to avoid television long term. LTE, however, was significantly related to avoidance and enjoyment of frightening content at their current age. Those who reported watching more television in general throughout three stages of their life (youth, middle age, current age) reported less avoidance of frightening content and more enjoyment of the genre at their current age. They also reported watching more frightening content throughout their lifetime. This study also explored VTEM and LTE in relation to Mean World view. Neither VTEM nor LTE independently was found to be significantly related to Mean World perception in older adults in the study. However, the two constructs produced an interaction that mirrors the mainstreaming effect found in previous Cultivation studies. Respondents who did not watch a lot of television over their lifetime but who had a high VTEM generally had as high a Mean World score as respondents who watched a lot of television. In other words, the only group with a significantly lower perception of the World as a frightening place was those who watched less television and had low VTEM scores
Predictors of web analytics use in commercial and non-profit radio stations by Patrick Dennis Duggins( )

1 edition published in 2017 in English and held by 52 WorldCat member libraries worldwide

This study examines the work habits and news products produced by commercial and non-profit radio news operations at the local, or affiliate, level. Specifically, the focus is on the perception and utilization of internet audience data that measures stories on a radio station's website. A survey of 332 commercial and non-profit radio newsroom decision-makers discovered how they feel about web audience data and how they act on it. A statistical analysis, informed by a theoretical background including Institutionalism and Resource Dependence Theory was conducted for this study. The predictor variables were the degree of perceived uncertainty, whether the respondent works in a for-profit or non-profit operation, the length of time the participant has worked in journalism, the tendency to search for information in the environment, and the tendency toward mimicry. The dependent variable was degree of use of web analytics. The findings indicate a positive relationship for both mimicry and information search with the primary dependent variable, use of web analytics data in newsroom decision making. Also, respondents with greater experience levels are marginally less receptive to relying on internet audience data for information search and less likely to mimic the practice of using web analytics. The statistical results did not support hypotheses that predicted effects from perceived uncertainty. While statistical support between perceived uncertainty and the use of web data was not found, a reverse relationship in one hypothesis suggests that use of internet audience data may reduce uncertainty rather than increase it
Virtue ethics and the narrative identity of American librarianship 1876 to present by John Burgess( )

1 edition published in 2013 in English and held by 52 WorldCat member libraries worldwide

The purpose of this study is to propose a means of reconciling the competing ideas of library and information science's identity, thereby strengthening professional autonomy. I make the case that developing a system of virtue ethics for librarianship would be an effective way to promote that reconciliation. The first step in developing virtue ethics is uncovering librarianship's function. Standard approaches to virtue ethics rely on classical Greek ideas about the nature of being to determine function. Since classical ideas of being may no longer be persuasive, I introduce another approach to uncover librarianship's function that still meets all of the criteria needed to establish a foundation for a system of virtue ethics. This approach is hermeneutical phenomenology, the philosophical discipline of interpreting the meaning given to historical events. Hans-Georg Gadamer's hermeneutic circle technique and Paul Ricoeur's theory of narrative intelligence are used to engage in a dialogue with three crises in the history of American librarianship. These pivotal events are the fiction question, librarian nationalism during World War I, and the dispute between supporters of the "Library Bill of Rights" and social responsibility. From these crises, three recurring themes become apparent: the tendency to reconcile idealism and pragmatism, the intent to do good for individuals and society, and the role of professional insecurity in precipitating the conflicts. Through emplotment of these themes, an identity narrative for librarianship emerges. My finding is that librarianship's function is the promotion of stability-happiness. This is the dual-process of supporting dominant socio-cultural institutions as a means of protecting librarianship's ability to offer the knowledge, cultural records, and avenues for information literacy that can improve lives and facilitate individuals' pursuit of happiness. In the conclusion, the ethical implications of having stability-happiness as the profession's function are considered. It includes a discussion of how librarianship's narrative identity could be applied to develop an ethical character for the profession and how such a character, combined with knowledge of function, might address persistent problems of race and gender disparity in library and information science
The brand persona : operationalizing a synthesis of brand equity and social capital by Brandon Kyle Chicotsky( )

1 edition published in 2017 in English and held by 52 WorldCat member libraries worldwide

The human brand in social media presents an understudied phenomenon, particularly in the sports domain. The current study focused on sports fans' perceptions of athlete brands as presented on Twitter. The analysis assessed the rated likeability of athletes based on the social media content attributed to athlete brands. The current study examined this relationship in the context of interacting variables including message tone, group status, and fan identification. Utilizing social identity theory, the overall aim was to understand interaction effects to enhance the ability of scholars and industry practitioners to investigate the phenomenon of human branding in media. Furthermore, the current study intended to expand the brand persona concept to include the social and branding functions represented by humans in media. The current study utilized an experiment with a survey measure. Participants were presented with stimuli via tweets from athletes. The tweets varied on message tone (positive or negative) and group status (ingroup or outgroup), and respondents were categorized as high-level or low-level fans, resulting in a 2x2x2 design. Results indicated a significant main effect of fan identification level on likeability ratings such that those with higher levels of fan identification were more likely to rate athletes as likeable. There was an interaction effect of fan identification and group status with the positive message condition such that fan identification and group status may influence likeability when tweets are positive. There was also a significant main effect of message tone on likeability ratings such that those shown positive tweets by athletes were more likely to rate athletes as likeable compared with those shown negative tweets. Finally, results revealed a three-way interaction such that influence of message tone was potentially greater for those who were exposed to an ingroup tweet, but only among high-level fans. There was a greater difference in likeability ratings between negative and positive conditions for those presented with ingroup tweets, which suggests that tweets from athlete brands may have more impact on high-level fans. Thus, social media posts from athletes of a favorite team or rival team prompt stronger reactions from high-level fans than low-level fans
Anxiety/uncertainty management and its relationship to community as an anxiety management mechanism : a mixed methods, across case study of online graduate students by Maryann Stark Whitaker( )

1 edition published in 2013 in English and held by 52 WorldCat member libraries worldwide

This study examined student perceptions of community formation and maintenance as an anxiety management mechanism before, during, and after a mandatory on campus orientation for an online Master of Library Studies program. Anxiety/Uncertainty Management Theory provided the theoretical foundation for the study. Twenty-one participants were drawn from 171 students enrolled in four successive online cohorts of the program. Participants completed a 40-item online attitude questionnaire and a six-item online written interview. The questionnaire, which was an analogue to the theory, was analyzed using descriptive statistics, and the interview was analyzed along with a prior document analysis of the written materials provided to one of the participating cohorts prior to the orientation. Analysis generally supported the axioms of the theory, especially those associated with seeking common ground with strangers as a basis for confidence about interacting, positive expectations and suspension of negative expectations in their interactions with strangers, and the desire for ethical interactions with strangers. Participants responded with strong agreement to the statements of reduced anxiety when they perceived that they knew how strangers would react, shared language or jargon, had an opportunity to realize and correct any mistakes in communication, and that managing anxiety was a key to effective communication with strangers. However, additional research under similar conditions is needed to further revise and refine the theory and determine the extent of community as a crucial anxiety management mechanism
Visions of after the end : a history and theory of the post-apocalyptic genre in literature and film by Brett Samuel Stifflemire( )

1 edition published in 2017 in English and held by 52 WorldCat member libraries worldwide

Textual genre criticism and close readings of novels and films reveal that, in addition to chronicling catastrophes' aftermaths, the post-apocalyptic genre envisions a future world in which traditional apocalyptic ideology is inadequate and unsatisfactory. While the full apocalyptic trajectory traditionally includes an end met by a new beginning, moments of cultural crisis have questioned the efficacy of apocalyptic metanarratives, allowing for a divergent, post-apocalyptic imagination that has been reflected in various fictional forms. The post-apocalyptic genre imagines a post-cataclysmic world cobbled together from the remnants of our world and invites complicated participation as readers and viewers engage with a world that resembles our own yet is bereft of our world's meaning-making structures. The cultural history of the genre is traced through early nineteenth-century concerns about plagues and revolutions; fin-de-siècle anxieties and the devastation of the First World War; the post-apocalyptic turn in the cultural imagination following the Second World War, the atomic bombs, and the Holocaust; the Cold War and societal tensions of the 1960s and 1970s; late twentieth-century nationalism and relaxation of Cold War tension; and renewed interest in post-apocalypticism following the terrorist attacks on September 11, 2001. Textual analysis reveals that the genre is particularly interested in formal experimentation and other postmodernist ideas, carnivalesque transgression, and concerns about survivorship and community. The mobilization of these themes is examined in case studies of the novella "A Boy and His Dog," the novels The Quiet Earth and The Road, and the films Idaho Transfer, Night of the Comet, and Mad Max: Fury Road
The role of public libraries in rural communication "infostructure" by Jessica Massey Ross( )

1 edition published in 2018 in English and held by 52 WorldCat member libraries worldwide

Dissemination of news and information is often challenging in small, rural communities, where sprawling geography and limited resources can limit the effectiveness of communication systems. While traditional media and local organizations attempt to inform the public through newspapers, flyers, radio, social media, and word of mouth, no one means of communication is entirely successful in reaching the masses. Rural institutions and organizations often lack a means of communicating current news to members of small towns due to the void of an integrated information infrastructure, or infostructure. Borrowing from the framework of Communication Infrastructure Theory and previously suggested models for community infrastructure, this study was an effort to better understand how people in this small town communicate - how they create, disseminate and prefer to receive information about the community. This exploratory, qualitative, case study examined communications in one small, rural town to determine whether or not the library might be able to partner with local media, resident networks, and other organizations in the community, to maximize available resources, eliminate duplication, and increase overall effectiveness in the communication infrastructure. This new model would place the public library, or anchor institution, at the center of the storytelling network, as the hub for local news and information. Through interviews and focus groups with 32 members of the community under study, I identified ways in which people communicate, connections between storytelling agents within the local storytelling network, and voids that, if addressed might improve the community's ability to communicate in general. This study suggested ways that libraries might serve a role as the anchor of anchors for communication in rural communities
Affective, attitudinal, and cognitive responses to music in modern U.S. political advertising by Jonathan Elliot Ezell( )

1 edition published in 2012 in English and held by 26 WorldCat member libraries worldwide

This dissertation investigated attitudinal, affective, and cognitive responses to musical and message content in modern U.S. political advertising by manipulating musical tempo, message valence, and music-message congruity as a function of musical modality in a within-subjects laboratory experiment. Conceptually, the present research adds to the understanding of the effects of music-message congruity by comparing it to music-message ambiguity; modally congruent messages featured either major- or minor-key musical content (when positive or negative, respectively), while musical content in modally ambiguous messages did not contain sufficient information to be classified as either major- or minor-key. Methodologically, a novel design was devised with the intent to control for verbal-visual content and isolate responses to musical content in the context of advertising messages. This design produced unexpected confounds for several of the dependent variables, particularly tests of memory and self-reported affective response. Initial findings were insignificant, with the exception of attitudinal measures relating to hedonic evaluation, which found significant main effects for music-message congruity and message valence, as well as an interaction between message valence and tempo, in the expected directions. Subsequent analysis of facial electromyography data along the zygomaticus major and corrugator supercilii muscle groups found that participants differed significantly in their responses to the independent variables based upon their level of political sophistication. Politically sophisticated participants exhibited psychophysiological affective contrast and the politically unsophisticated exhibited affective assimilation for the independent variables of music-message congruity, message valence, and musical tempo. The affective responses of political sophisticates that were inferred psychophysiologically were inconsistent with self-reported hedonic evaluation of the sample as a whole. These findings suggest that further research concerning the use of music as an affective cue is warranted, and that more thorough investigation of the role of political sophistication in affective and cognitive judgments be undertaken. Discrepancies between evaluative and psychophysiological results confirm the utility of response triangulation in experimental settings. For practical purposes, these results suggest the importance of utilizing affective content including music in different ways depending on the needs of the message and the level of topical sophistication estimated in the target audience
Artist-fan engagement model : implications for music consumption and the music industry by Sarita Martin Stewart( )

1 edition published in 2013 in English and held by 21 WorldCat member libraries worldwide

The Artist-Fan Engagement Model was developed to help explain the various factors present within the music artist-fan relationship. Its premise is based on the simple consumptive action of listening to an artist's music. The model contains two key constructs, the first being the individual's "Response To Artist," which is explained using an expanded construct of parasocial interaction theory (e.g., Identification, Affinity, Similarity, and Imitation). A second "Response To Music" variable is comprised of four different music responses (e.g., Emotional, Sensorial, Imaginal, and Analytical) key in hedonic consumption. The influence of these two variables on "Engagement" was assessed. This was followed by an examination of how "Engagement" influences "Recorded Music Access" (e.g., broadcast, unpaid downloads, free streaming) and "Recorded Music Ownership" (e.g., paid subscription, paid downloads, and physical products). The study's hypotheses and research questions were tested using an anonymous online survey. A total of 1,576 participants accessed the survey, with 940 respondents evaluating 806 individual song titles by 568 music artists. Structural Equation Modeling was the methodology used to analyze the collected survey data, which is in keeping with previous music oriented consumer behavior studies. Empirical support was not found for the Artist-Fan Engagement Model. However, within the sample data, strong positive correlations were found among the "Response To Artist" factors, which was consistent with previous studies. Strong correlations were also found between the "Response To Music" and the various listening responses. Both "Response To Artist" and "Response To Music" variables were positively related to "Engagement." This variable in turn had strong positive correlations to "Recorded Music Access" and "Recorded Music Ownership." Finally, the various relationships among the consumption outcomes related to "Recorded Music Access" and "Recorded Music Ownership" were evaluated. The dissertation concludes with a discussion of the implication of these various findings to music marketing activities, as well as the study's limitations and future research considerations. The scholarly contribution of this dissertation blends together a theoretical understanding of parasocial interaction theory and hedonic music consumption in an applied fashion working within the structural framework of the music industry
The effectiveness of brand placements in the movies : levels of placements, explicit and implicit memory, and brand choice behavior by Moonhee Yang( )

1 edition published in 2004 in English and held by 21 WorldCat member libraries worldwide

Self concept, consumption situation and advertising effectiveness by Fei Xue( )

1 edition published in 2004 in English and held by 21 WorldCat member libraries worldwide

"Ice queens" and "snow studs" : gender stereotypes and the 2010 Winter Olympic Games by Amy Head Jones( )

1 edition published in 2011 in English and held by 20 WorldCat member libraries worldwide

In 2010, the United States of America experienced an unprecedented Winter Olympic Games, winning a total of 37 medals, including nine gold medals. American spectators included the 190 million who viewed the primetime Olympic televised coverage on NBC, and a portion of the 1.6 million in attendance (Vancouver, 2010). There were more than 5,500 athletes, both men and women, who participated in a variety of winter sports. Despite these impressive numbers, little is known about the media's representation, or audience perceptions of the Winter Olympic sports and its athletes. This research utilized two methodologies (a content analysis and a survey) to analyze gender stereotypes in the 2010 Winter Olympic Games. A nationwide sample of 718 survey participants sex-typed the 12 Winter Olympic sports as either masculine, gender-neutral, or feminine. Then, the televised content was analyzed for prominence of coverage, visual gender cues, and verbal gender cues of male and female athletes and masculine and feminine sports. Finally, survey participant attitudes about a masculine sport (snowboarding) and a feminine sport (figure skating) were examined for gender stereotypes. Data were analyzed with the guidance of gender schema theory and social role theory. The content analysis revealed multiple gender cues in amount of televised coverage, camera angles, camera shots, and commentary. Survey results mirror these gender cues; the Winter Olympic sports are sex-typed according to gender schemas, and audience attitudes about the Olympic athletes reflect gender roles in society. Specifically, male and female athletes participating in gender-appropriate sports are perceived as favorable, while athletes participating in gender-inappropriate sports are perceived as unfavorable. Audience perceptions of sports and athletes arguably influence media spectatorship, sponsorship, and marketability. Limitations of this research include the convenience nature of the survey distribution, and the focus on specific Olympic sports. Additional research will expand these findings and broaden the understanding of gender stereotypes in sports
Social cognitive framework for advertising by Justin Combs( )

1 edition published in 2016 in English and held by 20 WorldCat member libraries worldwide

Drawing from Bandura social cognitive theory, a social cognitive framework for advertising, integrating the major tenets of the advertising discipline, is articulated. Unlike the widely-used, and outmoded, behavioral models that frequently appear in advertising scholarship, the social cognitive perspective emphasizes the role of personal agency with regard to thought, affect, and behavior. Social cognitive framework for advertising contends that advertisements influence individuals as determinants that operate within triadic reciprocal structures composed of other personal, environmental, and behavioral factors. Subsequent to formulating the framework, it was used to structure and test the interaction between extraversion and arousal potential of the ad on attitude toward the ad, purchase intention, and memory of the ad. The investigation failed to find any statistically significant results. Despite a lack of findings, implications of shifting to a social cognitive perspective to study advertising effects are discussed and directions for future scholarship are presented
Moderating effects of plot type and message sensation value on narrative ad processing by Chŏng-gyu Kim( )

1 edition published in 2011 in English and held by 20 WorldCat member libraries worldwide

Although there have been studies of how narrative ads affect viewers' responses more effectively compared with argumentative ads, there has been very little research done to specify kinds of message factors within narrative ads. However, it is crucial to understand what message factors enhance or inhibit narrative processing in order to produce more persuasive ad messages. In this study, the main and interaction effects on narrative processing of two message factors - plot type (product-centered vs. non-product-centered) and message sensation value (MSV; high vs. low) were investigated. The persuasion knowledge model and the limited capacity of information processing model were integrated to predict and explain effect patterns. Significant main effects were found for both message factors. In terms of plot type, a non-product-centered plot showed a significantly greater level of narrative processing than a product-centered plot which activated viewer's inference of manipulation intention. MSV also had a significant main effect; narrative ad messages with high MSV led to greater narrative processing. The analyses of interaction effects between the two factors, however, revealed a change of effect direction. When viewers watched a narrative ad with a product-centered plot, high MSV demanded additional cognitive resources from the viewers and hindered them from using their cognitive resources to activate inference of manipulation intention, leading them to evaluate high MSV ads as demanding a greater level of narrative processing compared to low MSV ads. However, in the non-product-centered plot condition, ad viewers regarded high MSV as a distraction which hampered their ability to transport themselves to a dramatized narrative world and therefore they evaluated these ads as less enjoyable. Theoretical and practical implications of the findings are discussed
Buy or boycott? : an examination of mediated consumer animosity effects on purchase intentions by Song Tian( )

1 edition published in 2010 in English and held by 20 WorldCat member libraries worldwide

The purpose of this research was to investigate how consumer animosity directly and indirectly affects buying intentions of foreign brands in the context of the 2008 Beijing Olympic torch relay crisis. Theories of social identity and realistic group conflicts served as a theoretical framework to model the impact of consumer animosity on purchase intentions. The results suggest that the stable and situational animosities led to slightly lower product quality assessment while consumer ethnocentrism did not, indicating that the latter is a less significant predictor of product judgment than both animosities. Furthermore, perceived social pressure from significant others has triple capabilities to significantly influence product quality assessment, boycott motivations, and buying intentions. In addition, the impact of animosity on purchase intentions was completely mediated by boycott motivations whereas the impact of consumer ethnocentrism and subjective norm was partially mediated through boycott motivations. By contrast, product judgment was a weaker mediator and only partially mediated the relationship between subjective norm and the intention of purchase. The present study provides theoretical and empirical insights into direct and indirect effects of consumer animosity on purchase intentions, which may be beneficial for both manufacturers and retailers who suffer from the boycott of foreign merchandise
Off the field : an empirical examination of the impact of athlete transgressions and response strategy on the image repair and crisis communication process by Kenon Ashanti Brown( )

1 edition published in 2012 in English and held by 20 WorldCat member libraries worldwide

This dissertation was designed to investigate to what extent that an athlete's transgression can damage not only the athlete's image, but the image of the team that depends on that athlete's image to maintain its positive image. Using Benoit's Image Repair Theory, this study explored to what extent the type of transgression faced by an athlete and his/her response to the transgression affect the image of that athlete. This study also examined to what extent the type of transgression faced by an athlete, the response of the team that athlete represents to the transgression, and the team's history of dealing with athlete transgression affects a team's image using Coombs' Situational Crisis Communication Theory. Using two experiments, the researcher empirically examined the effects of transgression type, crisis history and response strategy on athlete and team image, team responsibility, and the behavioral intentions impacted by image, while controlling for participant's prior knowledge of the cases used in the experiment, and the participant's degree of moral judgment. Specifically, the first experiment examined the effects of the type of transgression (criminal vs. non-criminal) and the athlete's response to the transgression (mortification vs. attacking the accuser vs. bolstering) on the athlete's image and the amount of negative word-of-mouth generated about the athlete. The second experiment examined the effects of the type of transgression (internal vs. external), the team's history of athlete transgressions (positive vs. negative) and the team's response to the transgression (apology vs. scapegoating vs. justification) on the amount of responsibility placed on the team for the athlete's transgression, the team's reputation, the amount of negative word-of-mouth and supportive behavior generated towards the team. For Experiment I, results showed that regardless of the type of transgression, an athlete will repair his/her image better if they use the mortification strategy rather than the attacking the accuser or bolstering strategy. However, there is evidence that the preferred strategy used to improve an athlete's image can depend on the type of transgression the athlete faces. Results also showed that the more negative the athlete's image is perceived, the more negative WOM generated about that athlete. For Experiment II, results were similar to previous studies using Coombs' SCCT theory. More responsibility was attributed to a team when the athlete in question is facing a transgression that occurred during play or team activities rather than facing a transgression external to the team. Also, more responsibility was attributed to a team when it has a history of athletes facing transgressions, and the more responsibility attributed to the team, the more negatively the team is perceived by stakeholders. Results did not support the recommendations provided by Coombs for choosing SCCT strategies, but they did support the links between reputation and behavior: the more positive the team's reputation, the less negative WOM generated about the team, and the more positive the team's reputation, the more stakeholders are willing to support the team
Measuring sponsorship effectiveness : examining the connection between fan identification and physiological response to sports sponsorship evaluation after exposure by Michael Devlin( )

1 edition published in 2013 in English and held by 20 WorldCat member libraries worldwide

This dissertation investigates the extent to which exposure to a sponsorship during images from a highly arousing sporting event affects cognitive, affective, and behavioral evaluations of the sponsorship. Additionally, this study examined the role that fan identity to a particular sport has on cognitive capabilities and sponsorship evaluations. Mere exposure and fan identity theories were employed to measure influence on sponsorship outcomes. Despite the quantity of existing conceptualized models regarding sponsorship effectiveness, the advertising field lacks sufficient empirical investigation of interaction effects, particularly in a controlled environment. An experiment was employed to empirically examine how exposure to different types of sponsors, (both functionally congruent and incongruent to the sport) impacted recall, recognition, attitude, and purchase intentions, while gauging an individual's fan identity and emotion (pleasure and arousal) during the event. Self-report was used to measure emotion (pleasure and arousal), and psychophysiology measures were used to collect physiological arousal, a measurement all but absent in fan identification and sponsorship research. Immediate exposure to a sponsor had no impact on evaluations; however, fan identification to the sport was a significant predictor for sponsorship success. Furthermore, sponsors that were functionally congruent to the sport received more favorable evaluations than those that were functionally incongruent. Differentiating congruency in terms of its functionally rather that articulation added a new level and definition to consider when examining sponsorship effectiveness. Lastly, the results contradicted previous studies, finding that no relationship existed between psychophysiological arousal and recall and recognition in this study. The results could be due to the length of time of exposure or the stimuli type, warranting future research. In terms of fan identification, the study supports previous tenets of fan identification to a sport that is moving from niche to mainstream status. Secondly, one's fan identification to the sport is less influenced by geographical location and community affiliation, antecedents that were previously labeled as strong predictors for one's identification. Fan identification is a strong predictor for all UFC-related consumption, involvement, liking, and self-reported arousal. Interestingly though, this study found differences between levels of physiological arousal and one's level of identification--but not in the same direction as previous studies. Low identified fans showed higher levels of physiological arousal than highly identified fans, suggesting that either the novelty or arousing nature of the sport superseded identity, warranting future areas of research. Lastly, this study shows support for the role that fan identification and sponsorship congruency have on sponsorship success. The findings in this experiment support conceptualized models, as well as empirical findings using other quantitative methods, such as surveys
 
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More than a game : the best of Alf Van Hoose
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controlled identityUniversity of Alabama. College of Communication

University of Alabama College of Communication and Information Studies

傳播與資訊科學學院

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