Stanford Center for Professional Development

The search for life after planning how to build strategies that get implemented by John R Berthold ( Visual )
2 editions published in 1997 in English and held by 73 libraries worldwide
The traditional approach to strategic planning is dead. Replacing the old approach to planning business strategy is a new method that focuses on strategic thinking and strategic implementation. In a lecture, John R. (Rick) Berthold, president of the Altos Group, Inc. and academic director of the Stanford Managerial Excellence Program, presents a fresh perspective on strategy formation and implementation resulting in improved teamwork: a process for developing strategies that assure organizational alignment and lead to more effective implementation. Gives tools for reviewing progress, making course corrections, and delivering results.

Using the Internet to build relationships and simplify business by Michael Dell ( Visual )
1 edition published in 1998 in English and held by 71 libraries worldwide
Lecture by Michael Dell, chairman of the board and CEO, Dell Computer Corporation. Make it easy for the customer to do business with you; reduce your product cost; enhance customer relationships. These seem like basic tenants to corporate success, but often the simplest ideas are the most difficult to implement. Michael Dell's success is based on the single concept that by selling computers directly to customers, Dell Computers could more efficiently assess their needs and provide the most effective computing solutions to meet those needs. Dell discusses the value of expanding globally by putting sales, support and building a brand online. In a question and answer session, Dell shares his vision of the potential of online transactions, describes the success of customized web pages, and examines the possibilities for direct and indirect sales of technology products.

Structuring strategic alliances by Cheryl L Shavers ( Visual )
1 edition published in 1998 in English and held by 62 libraries worldwide
Strategic alliances and other forms of collaborative inter-firm agreements have become commonplace in today's American economy. As companies get focused and specialized, they are beginning to move away from large, control-based structures to more flexible and relationship-oriented partnering. In a lecture, Dr. Cheryl L. Shavers, director of emerging technologies in the Corporate Business Development Division of Intel Corporation, explores the ingredients to successful partnerships with a focus on the three phases of the Alliance Life Cycle. In particular, she focuses on the impact that an alliance will have on each of the partners' bottom-lines. She discusses the "intimacy" of the alliance, the fundamental relationship elements crucial to alliance success, and the major issues associated with establishing a vision for the alliance and for the active role it plays as a guidance system for continued success. Highlights include developing trust in partnerships, navigating alliance phases, and recognizing the signs of a successful alliance.

You ain't seen nothin' yet the future of Internet commerce by J. M Tenenbaum ( Visual )
1 edition published in 1998 in English and held by 55 libraries worldwide
Lecture by Dr. Marty Tenenbaum, chairman and chief scientist of CNgroup (CommerceNet). With more companies and consumers turning to the Web with their dollars, Dr. Tenenbaum discusses tomorrow's Web and suggests that the success of e-commerce inevitably depends upon the creation of new sets of standards. Thousands of companies will enter the world of e-commerce and publish information about themselves on the Web. FedEx and UPS are already offering shipping services online. Citibank and Bank of America provide their clients with payment services. As a result, customers and suppliers are able to integrate these services into their core business processes and systems. Businesses will soon begin to build upon each other's services, using them as components to create innovative virtual companies, markets, and trading communities. This innovative approach is expected to result in an explosion of entrepreneurial activity.

Effective lecturing getting students' attention ( Visual )
1 edition published in 1996 in English and held by 54 libraries worldwide
This program presents techniques for making content provocative, creative, and inspiring using dramatic illustrations and demonstrations, creating suspense and surprise, using self-discolure, expressing a point of view, and presenting cultural aspects of a domain. The second part of this program presents techniques for gaining and maintaining student's attention through instructors' oral behavior, nonverbal behavior, and dramatic behavior and through indtroducing frequent variations in behavior.

Entrepreneurial process how to make your dreams a reality by Magdalena Yeşil ( Visual )
1 edition published in 1999 in English and held by 50 libraries worldwide
Using her experiences as an entrepreneur, angle investor, and venture capitalist, Magdelena Yesil discusses the entrepreneurial process. She walks the audience through steps necessary to identify a winning idea, recruit a coherent team, define a roapmap basded on concrete diliverables, choose financial partners, establish the right business development relationships, create a larger than life shadow, and ultimately guide the company to a liquidity event.

Customer-share marketing on the Web by Steve Krause ( Visual )
2 editions published in 1999 in English and held by 44 libraries worldwide
In this presentation to the Stanford Alumni Association, Steve Krause, President and co-founder of e-marketing services company Personify, Inc. in San Francisco, explains how Web economics are driving businesses toward customer-share marketing. In contrast to traditional pursuit of market share, customer share seeks the best (not necessarily the most) customers.

Death by growth the paradox of capacity by Christopher Meyer ( Visual )
2 editions published between 1997 and 2004 in English and held by 38 libraries worldwide
Growth can rapidly overwhelm an organization. Focus is lost as managers and employees alike chase too many "first" priorities. In a lecture, Dr. Christopher Meyer, managing director of Strategic Alignment Group, Inc., presents an alternative strategy and the tools to make it work. Advocating a philosophy of "less is more," Meyer shows how growing technology companies can avoid creating internal traffic jams and accidents that ultimately cause their own failure. In his contrast of the once thriving, now defunct disk-drive phenomenon, Conner Peripherals, with its powerhouse rival, Quantum, Dr. Meyer illustrates how successful firms match and leverage their capacity to grow with their capabilities through a combination of foresight and leveraged action.

Intellectual property by Roberta R Katz ( Visual )
1 edition published in 1997 in English and held by 38 libraries worldwide
Technological changes associated with the Information Age have caused us to revise many of our traditional methods of interacting and doing business. For holders of intellectual property rights, some of these changes have been beneficial, but other changes have been troubling. Courts and legislative bodies have been struggling to understand the new technologies in order to move the law relating to intellectual property to reflect contemporary and anticipated future realities. In a lecture, Roberta Katz, senior vice president and general counsel of Netscape Communications Corporation, tells how law has historically responded to cultural change and summarizes the current state of these developments as they continue to rise in importance while being in a constant state of flux.

Growing a company by retaining top talent ( Visual )
3 editions published between 1998 and 1999 in English and held by 37 libraries worldwide
"Ray Lane, President and COO of Oracle Corporation discusses the importance of balancing talent and corporate values to keep a company in growth mode."