WorldCat Identities

Stanford Center for Professional Development

Works: 48 works in 64 publications in 2 languages and 553 library holdings
Genres: Educational films  Filmed lectures  History  Instructional and educational works 
Classifications: PN1997, 658.827
Publication Timeline
Most widely held works about Stanford Center for Professional Development
Most widely held works by Stanford Center for Professional Development
The search for life after planning : how to build strategies that get implemented by John R Berthold( Visual )

3 editions published in 1997 in English and held by 70 WorldCat member libraries worldwide

The traditional approach to strategic planning is dead. Replacing the old approach to planning business strategy is a new method that focuses on strategic thinking and strategic implementation. In his talk, John R.(Rick) Berthold, President of the Altos Group, Inc., presents a fresh perspective on strategy formation and implementation resulting in improved teamwork -a process for developing strategies that assure organizational alignment and lead to more effective implementation. By discussing these approaches, the lecturer gives tools for reviewing progress, making course correction, and delivering results
Structuring strategic alliances by Cheryl Shavers( Visual )

3 editions published in 1998 in English and held by 51 WorldCat member libraries worldwide

Strategic alliances and other forms of collaborative inter-firm agreements have become commonplace in today's American economy. As companies get focused and specialized, they are beginning to move away from large, control-based structures to more flexible and relationship-oriented partnering. In a lecture, Dr. Cheryl L. Shavers, director of emerging technologies in the Corporate Business Development Division of Intel Corporation, explores the ingredients to successful partnerships with a focus on the three phases of the Alliance Life Cycle. In particular, she focuses on the impact that an alliance will have on each of the partners' bottom-lines. She discusses the "intimacy" of the alliance, the fundamental relationship elements crucial to alliance success, and the major issues associated with establishing a vision for the alliance and for the active role it plays as a guidance system for continued success. Highlights include developing trust in partnerships, navigating alliance phases, and recognizing the signs of a successful alliance
Using the Internet to build relationships and simplify business by Michael Dell( Visual )

2 editions published between 1997 and 1998 in English and held by 41 WorldCat member libraries worldwide

Lecture by Michael Dell, chairman of the board and CEO, Dell Computer Corporation. Make it easy for the customer to do business with you; reduce your product cost; enhance customer relationships. These seem like basic tenants to corporate success, but often the simplest ideas are the most difficult to implement. Michael Dell's success is based on the single concept that by selling computers directly to customers, Dell Computers could more efficiently assess their needs and provide the most effective computing solutions to meet those needs. Dell discusses the value of expanding globally by putting sales, support and building a brand online. In a question and answer session, Dell shares his vision of the potential of online transactions, describes the success of customized web pages, and examines the possibilities for direct and indirect sales of technology products
Death by growth : the paradox of capacity by Christopher Meyer( Visual )

2 editions published between 1997 and 2004 in English and held by 39 WorldCat member libraries worldwide

Growth can rapidly overwhelm an organization. Focus is lost as managers and employees alike chase too many "first" priorities. In a lecture, Dr. Christopher Meyer, managing director of Strategic Alignment Group, Inc., presents an alternative strategy and the tools to make it work. Advocating a philosophy of "less is more," Meyer shows how growing technology companies can avoid creating internal traffic jams and accidents that ultimately cause their own failure. In his contrast of the once thriving, now defunct disk-drive phenomenon, Conner Peripherals, with its powerhouse rival, Quantum, Dr. Meyer illustrates how successful firms match and leverage their capacity to grow with their capabilities through a combination of foresight and leveraged action
Mergers and acquisitions : determining winners and losers by Thomas Lys( Visual )

2 editions published in 1999 in English and held by 38 WorldCat member libraries worldwide

Mergers and acquisitions have played an increasingly important role in the U.S. economy over the last four decades. For example, M & A activity rose from $108 billion in 1990 to $493 billion in 1996. Not only has the pace of activity accelerated, the size of individual transactions has also become larger (e.g., the Exxon-Mobil merger, valued at over $80 billion). This acceleration continues even though shareholders of acquiring companies have often fared poorly. The wealth of acquiring company shareholders has been reduced in over half of M & A deals. In a lecture with visuals, Professor of Real Estate Management at Northwestern's Kellogg School of Business Thomas Z. Lys discusses the characteristics that distinguish deals in which acquiring shareholders benefit from those in which they do not. Since considerable evidence suggests that bad acquirers are likely to become takeover targets, the analysis is revelant not only to those seeking to preserve shareholders' worth, but also to managers seeking to preserve their jobs
Effective lecturing : getting students' attention by Stanford University( Visual )

1 edition published in 1996 in English and held by 34 WorldCat member libraries worldwide

This program presents techniques for making content provocative, creative, and inspiring using dramatic illustrations and demonstrations, creating suspense and surprise, using self-discolure, expressing a point of view, and presenting cultural aspects of a domain. The second part of this program presents techniques for gaining and maintaining student's attention through instructors' oral behavior, nonverbal behavior, and dramatic behavior and through indtroducing frequent variations in behavior
Customer-share marketing on the Web by Steve Krause( Visual )

3 editions published in 1999 in English and held by 31 WorldCat member libraries worldwide

In this presentation to the Stanford Alumni Association, Steve Krause, President and co-founder of e-marketing services company Personify, Inc. in San Francisco, explains how Web economics are driving businesses toward customer-share marketing. In contrast to traditional pursuit of market share, customer share seeks the best (not necessarily the most) customers
You ain't seen nothin' yet : the future of Internet commerce by J. M Tenenbaum( Visual )

1 edition published in 1998 in English and held by 31 WorldCat member libraries worldwide

Lecture by Dr. Marty Tenenbaum, chairman and chief scientist of CNgroup (CommerceNet). With more companies and consumers turning to the Web with their dollars, Dr. Tenenbaum discusses tomorrow's Web and suggests that the success of e-commerce inevitably depends upon the creation of new sets of standards. Thousands of companies will enter the world of e-commerce and publish information about themselves on the Web. FedEx and UPS are already offering shipping services online. Citibank and Bank of America provide their clients with payment services. As a result, customers and suppliers are able to integrate these services into their core business processes and systems. Businesses will soon begin to build upon each other's services, using them as components to create innovative virtual companies, markets, and trading communities. This innovative approach is expected to result in an explosion of entrepreneurial activity
Growing a company by retaining top talent by Raymond J Lane( Visual )

4 editions published between 1998 and 1999 in English and held by 30 WorldCat member libraries worldwide

"Ray Lane, President and COO of Oracle Corporation discusses the importance of balancing talent and corporate values to keep a company in growth mode."
Entrepreneurial process : how to make your dreams a reality by Magdalena Yeşil( Visual )

1 edition published in 1999 in English and held by 25 WorldCat member libraries worldwide

Using her experiences as an entrepreneur, angel investor and venture capitalist, Magdelena Yesil discusses the entrepreneurial process. She walks the audience through steps necessary to identify a winning idea, recruit a coherent team, define a roadmap based on concrete deliverables, choose financial partners, establish the right business development relationships, create a larger than life shadow, and ultimately guide the company to a liquidity event
Intellectual property by Roberta R Katz( Visual )

1 edition published in 1997 in English and held by 21 WorldCat member libraries worldwide

Technological changes associated with the information age have caused us to revise many of our traditional methods of interacting and doing business. For holders of intellectual property rights, some of these changes have been beneficial, but other changes have been troubling. Courts and legislative bodies have been struggling to understand the new technologies in order to move the law relating to intellectual property to reflect contemporary and anticipated future realities. In a lecture, Roberta Katz, senior vice president and general counsel of Netscape Communications Corporation, tells how law has historically responded to cultural change and summarizes the current state of these developments as they continue to rise in importance while being in a constant state of flux
Sacred cows make the best burgers : paradigm-busting strategies for developing change-ready people and organizations by Robert J Kriegel( Visual )

1 edition published in 1996 in English and held by 19 WorldCat member libraries worldwide

Organizations have undergone rapid and extensive changes in recent years. In a lecture, Dr. Robert Kriegel, a leading authority on change, examines how strategies and programs that corporations use to keep pace with this rapid change have overlooked the most fundamental part of the change process: people. Drawing on research and seminars with hundreds of corporations, Dr. Kriegel shows how to coach employees to create "change-ready" people and organizations. Teaches how to develop the "change-ready" mindset that will enable an organization to respond quickly to new challenges and opportunities
How to build a brand by John Kilcullen( Visual )

1 edition published in 1999 in English and held by 19 WorldCat member libraries worldwide

A successful brand builds customer trust and loyalty by being easily identifiable and consistent in quality and presentation. John Kilcullen describes the strategies and tactics that took his brand from one obscure computer manual to a publishing empire that touches on a wide array of lifelong learning topics. He explains the reasons this brand enjoys such widespread recognition and unparalleled growth in its field
The networked generation by John Chambers( Visual )

1 edition published in 1997 in English and held by 17 WorldCat member libraries worldwide

John T. Chambers, president and CEO, Cisco Systems, Inc., shares why he believes networking is the most significant generation of the computer revolution, with wide-ranging implications for how people work, live and play. Networking will be the biggest productivity goal for businesses worldwide in the next decade, and companies are just now beginning to realize this. He discusses examples of how leading-edge companies in a variety of industries, including Cisco, are using networking for competitive advantage in the marketplace. In a question-and-answer session, he discusses the three most critical issues Cisco faces today, the give and take of partnering with possible competitors and the necessary losses that allow for growth
Building a Blue Chip Brand for the 21st Century: Speed, Control and E*nnovation( Visual )

2 editions published between 1999 and 2000 in No Linguistic content and English and held by 15 WorldCat member libraries worldwide

"In an age of the Internet where consumers are constantly demanding and receiving more information faster, Kathy Levinson explains what E*TRADE is doing differently to achieve their goal of building a blue chip brand and how they have attracted millions of customers to the Web."--Back of container
To dream the invisible dream : new challenges in human computer interactions and in the evolution of the PC( Visual )

1 edition published in 1999 in English and held by 11 WorldCat member libraries worldwide

John Seely Brown, Chief Scientist of Xerox Corporation and Director of its Palo Alto Research Center describes the process by which computers will become "invisible" as they are incorporated into ordinary objects such as key chains, watches, tables and other commonly used items. He predicts that this unseen and ubiquitous technology will foster an existance where interpersonal interaction is effortlessly enhanced
Charting our course toward the networked enterprise by Jim Barksdale( Visual )

1 edition published in 1997 in English and held by 8 WorldCat member libraries worldwide

How can companies continue to benefit from the Internet explosion? The world's most successful companies are harnessing the power of the World Wide Web within their corporation. Intranets are having a profound effect on how organizations manage information and communicate both internally and with partners, vendors, and customers. In a lecture, Jim Barksdale, president and CEO of Netscape Communications Corp., presents his vision of the "networked enterprise," offering insights on the dramatic impact that Intranet technology, particularly Web-based e-mail, is having on business. He outlines the three requirements for building a network, what questions to ask in the process, and how and why to focus on the customer. Covers essential information for business being conducted in the electronic age: crossware, total platform independence, and the newest enterprise frontiers such as secure e-mail, digital signatures, insured mail, and more
The strategies required in the global marketplace by Barry Sullivan( Visual )

1 edition published in 1997 in English and held by 7 WorldCat member libraries worldwide

Lecture by Barry Sullivan, corporate vice president of market development, EDS. Increasingly, companies--particularly high-tech companies--are competing globally. Sometimes this is driven by the lure of new markets and sometimes by the threat of new competitors. In either case, the pressures of globalization are relentless. Mr. Sullivan sets the context for what "being global" means and how that differs for products and services. He discusses how to construct a shared view of the future and the role a shared view holds in building global leadership. As an example, Mr. Sullivan demonstrates how EDS is using its structure for more effective global action and outlines various EDS concepts of resource leverage
Broadcast news and the Internet( Visual )

1 edition published in 1999 in English and held by 6 WorldCat member libraries worldwide

Amy McCombs, President and CEO of Chronicle Broadcasting Company and President and Genewral Manager of KRON-TV in San Francisco explores lessons from the past and their implications for the future of media technology and the quality and character of broadcast news as it impacts the media marketplace and your business
The long boom : Sosa, McGwire, and Greenspan by John B Taylor( Visual )

1 edition published in 1999 in English and held by 6 WorldCat member libraries worldwide

Lecture with visuals by John B. Taylor about the unprecedented U.S. stock market expansions, the structural underpinnings of economic expansion, and the U.S. economic future. When the Long Boom in U.S. stock markets started in 1982, the Dow Jones Industrial Average was only 804. Since then, the U.S. economy has had two record breaking economic expansions. Most remarkable and unprecedented is that these two record breakers, like homerun hitters Sosa and McGwire, came back to back. Why? Good fortune, a change in the rules of the economic game, or simply Alan Greenspan? Using his experience as a policy adviser and his analytical skills as a monetary expert, Professor Taylor explains what made the Long Boom and why more long booms should be expected in the future
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Alternative Names

Stanford University. Center for Professional Development

Stanford University. School of Engineering. Center for Professional Development