WorldCat Identities

Economic & Social Research Council (Grande-Bretagne) Centre for Research on Socio-Cultural Change

Overview
Works: 1 works in 1 publications in 1 language and 1 library holdings
Classifications: HF5415, 658.8342
Publication Timeline
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Most widely held works by Economic & Social Research Council (Grande-Bretagne)
Markets and the arts of attachment by Franck Cochoy( )

1 edition published in 2017 in English and held by 1 WorldCat member library worldwide

"The collection explores how sentiment and relations are organised in consumer markets. Social studies of economies and markets have much more to offer than simply adding some 'context', 'culture' or 'soul' to the analysis of economic practices. As this collection showcases, studying markets socially reveals how attachments between people and products are engineered and can explain how, and why, they fail. The contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships through strategies including social media marketing, consumer research, algorithmic profiling, personal selling, and call centre and relationship management. The arts of attachment, as the various contributions demonstrate, play a crucial but often misunderstood role in the technical and organisational functioning of markets" -- From the publisher
 
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Audience level: 0.57 (from 0.57 for Markets an ... to 0.57 for Markets an ...)

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