WorldCat Identities

Allpress, Vicki

Works: 2 works in 4 publications in 1 language and 70 library holdings
Publication Timeline
Most widely held works by Vicki Allpress
Full house : turning data into audiences : a manual for ticketing and marketing professionals by Roger Tomlinson( Book )

3 editions published in 2006 in English and held by 62 WorldCat member libraries worldwide

Ways to get more out of customers, using the data that are gathered at the Box Office. Data on customers and their transactions are now available from a computerised system with a lot of possibilities. Arts and entertainment organisations need to build relationship with their attenders. The challenge has been to integrate different marketing activities, and in 2006 this process is evolving to a new level. The internet has transformed how customers can find out about art, performances and events. Chapters on different kind of marketing techniques
A practical guide to developing and managing websites by Roger Tomlinson( Book )

1 edition published in 2004 in English and held by 8 WorldCat member libraries worldwide

Audience Level
Audience Level
  Kids General Special  
Audience level: 0.69 (from 0.68 for Full house ... to 0.73 for A practica ...)