WorldCat Identities

Green, Paul E. (Paul Edgar) 1927-

Overview
Works: 1 works in 3 publications in 1 language and 6 library holdings
Roles: Author
Classifications: HF5415.2, 658.83
Publication Timeline
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Most widely held works by Paul E Green
Research for marketing decisions by Paul E Green( Book )

3 editions published between 1975 and 1988 in English and held by 6 WorldCat member libraries worldwide

Marketing research - content and strategy; Management decision - the bayesian approach; The tatics of marketing research - research design; Information from respondents; The means of obtaining information from respondents; Measurement and scaling in marketing research; Multidimensional scaling of perception and preference; Sampling of respondents - the traditional approach; Sampling of respondents - the bayesian approach; Analyzing associative data - chi square and regression techniques; Analyzing associative data - discriminant analysis and canonical correlation; Factor analysis of associative data; Distance function and cluster analysis; Information from experiments; Information from simulation; Forecasting in marketing research; Applications of the bayesian approach to marketing
 
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Audience level: 0.53 (from 0.53 for Research f ... to 0.53 for Research f ...)

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