WorldCat Identities

Heath, Dr. Robert L.

Works: 2 works in 2 publications in 1 language and 21 library holdings
Roles: Author
Classifications: HD59.5, 659.2
Publication Timeline
Most widely held works by Dr. Robert L Heath
Strategic issues management : organizations and public policy challenges by Robert L Heath( )

1 edition published in 2008 in English and held by 17 WorldCat member libraries worldwide

Strategic Issues Management is designed to position issues management in the strategic planning and management efforts conducted by staff and executives in large organizations. This book argues that issues management is not just one of the many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations' strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of the opinions of key publics. The book explores the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making
Rhetorical and critical approaches to public relations II by Robert L Heath( )

1 edition published in 2013 in English and held by 4 WorldCat member libraries worldwide

Illustrating the application of rhetorical theory and critical perspectives to explain PR practices, this book provides the guidelines and philosophical underpinnings of PR, and uses a rhetorical lens to give practitioners a sense of how their PR campaigns contribute to the organisational bottom line
Audience Level
Audience Level
  Kids General Special  
Audience level: 0.15 (from 0.05 for Strategic ... to 0.56 for Rhetorical ...)