WorldCat Identities


Works: 1 works in 1 publications in 1 language and 2 library holdings
Genres: Case studies  Handbooks, manuals, etc 
Classifications: HF5415.123, 659.1
Publication Timeline
Most widely held works by 冷元红
Integrated advertising, promotion & marketing communications by Kenneth E Clow( Book )
1 edition published in 2008 in Chinese and held by 2 WorldCat member libraries worldwide
Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software
Audience Level
Audience Level
  Kids General Special  
Audience level: 0.47 (from 0.47 for Integrated ... to 0.47 for Integrated ...)
WorldCat IdentitiesRelated Identities
Chinese (1)