WorldCat Identities


Works: 1 works in 1 publications in 1 language and 2 library holdings
Genres: Case studies  Handbooks and manuals 
Classifications: HF5823, 659.1
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Most widely held works by 冷元红
Integrated advertising, promotion & marketing communications by Kenneth E Clow( Book )

1 edition published in 2008 in Chinese and held by 2 WorldCat member libraries worldwide

Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software
Audience Level
Audience Level
  Kids General Special  
Audience level: 0.56 (from 0.56 for Integrated ... to 0.56 for Integrated ...)

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