WorldCat Identities

O'Connell, Mauricio

Works: 4 works in 6 publications in 2 languages and 25 library holdings
Genres: Case studies 
Publication Timeline
Most widely held works by Mauricio O'Connell
Old Spice : repeating success in the face of competitive threat by Derek D Rucker( )

3 editions published between 2016 and 2017 in English and held by 23 WorldCat member libraries worldwide

In 2009-2010 Procter & Gamble's Old Spice brand had to respond to two important challenges. First, after a successful rebranding of the Glacial Falls scent into Swagger, Old Spice's core brand team had to determine its next step in advertising. The options being considered included continuing to advertise Swagger, switching to advertising a different scent, advertising the umbrella brand, or placing an emphasis on body wash instead of on deodorant. This decision also involved proposing both the messaging and the media buy for the option selected. Second, in conjunction with this issue, the brand team had to decide whether the messaging of its advertising should respond to competitor Unilever's new advertising for Dove for Men. This case study discusses these issues
La estenosis pulmonar valvular en lactantes menores de 4 meses: la experiencia del Hospital Nacional de Ninos de San Jose, Costa Rica by Abdon Castro( )

1 edition published in 2000 in Spanish and held by 1 WorldCat member library worldwide

La estenosis pulmonar valvular critica en lactantes es una emergencia. El objetivo de este estudio es conocer nuestra casuistica en dos centros (Costa Rica y Guatemala). Metodo: se revisaron los expedientes de 24 lactantes menores de 4 meses, 12 de ellos menores de un mes, que se presentaron con estenosis pulmonar valvular critica y que fueron sometidos a valvuloplastia. La edad vario de un ... (AU)
Transposicion corregida de los grandes vasos: aspectos clinicos y angiograficos by Odette Farru( )

1 edition published in 1986 in Spanish and held by 1 WorldCat member library worldwide

Audience Level
Audience Level
  Kids General Special  
Audience level: 0.38 (from 0.33 for Old Spice ... to 0.99 for Transposic ...)