WorldCat Identities

Previte, Josephine

Overview
Works: 15 works in 24 publications in 1 language and 184 library holdings
Genres: Textbooks  Cross-cultural studies  Academic theses 
Roles: Author, Editor, Contributor
Classifications: HF5415.32, 658.8342
Publication Timeline
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Most widely held works by Josephine Previte
Consumer behavior : buying, having, and being by Michael R Solomon( Book )

8 editions published between 2010 and 2019 in English and Undetermined and held by 100 WorldCat member libraries worldwide

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other. Rebekah Russell Bennett, Queensland University of Technology; Jo Previte, University of Queensland
Consumer behaviour : buying, having, selling by Michael R Solomon( Book )

1 edition published in 2010 in English and held by 47 WorldCat member libraries worldwide

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other. Rebekah Russell Bennett, Queensland University of Technology; Jo Previte, University of Queensland
Critiquing social marketing's approaches to address social change agendas : issues, challenges and debates about inclusion by Josephine Previte( )

3 editions published in 2017 in English and held by 17 WorldCat member libraries worldwide

Consumer Behaviour eBook by Michel Solomon( )

1 edition published in 2012 in English and held by 6 WorldCat member libraries worldwide

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. This book is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline
Politics and identity in cyberspace : a case study of Australian women in Agriculture online by Barbara Pini( )

1 edition published in 2004 in English and held by 2 WorldCat member libraries worldwide

Can a text message a week improve breastfeeding? by Aérea Negrot( )

1 edition published in 2014 in English and held by 2 WorldCat member libraries worldwide

Evaluation of the Women's Justice Network : by Margaret Grace & Josephine Previte by Margaret Grace( Book )

1 edition published in 2000 in English and held by 2 WorldCat member libraries worldwide

Challenging the planned behavior approach in social marketing: emotion and experience matter( )

1 edition published in 2018 in English and held by 1 WorldCat member library worldwide

Abstract : Purpose: There is a dominance of cognitive models used by marketers when studying social phenomena, which denies the complexity of the behavior under investigation. Complex social behaviors are typically emotionally charged and require a different perspective. The purpose of this research is to challenge the planned behavior approach and reframe marketers' perspectives on how to study complex social phenomenon such as breastfeeding. Design/methodology/approach: An online survey of 1, 275 American and Australian women was undertaken to test the Model of Goal Behavior in a breastfeeding context. Structural equation modeling and multi-group analysis of novice (first-time mothers) and experienced mothers is used to test the hypotheses. Findings: The findings demonstrate emotion and experience matter when understanding a complex social behavior such as breastfeeding. The emotional variables in the model had significant relationships, while the cognitive variables of instrumental and affective attitude did not. As women progress through their customer journey (from novice to experienced), the behavioral drivers change. Practical implications: This research demonstrates an emotion, and experience-focused approach should guide the design of social marketing interventions aimed at changing complex social behaviors. Originality/value: This research presents empirical evidence to challenge the pervasive use of planned behavior models and theories in marketing. Importantly, in social behavior models, emotion rather than attitudes have a larger role in determining intentions and behaviors
M-technology, Consumption and Gambling: A conceptualisation of consumer vulnerability in an m-gambling marketspace by Josephine Previte( )

1 edition published in 2006 in Undetermined and held by 1 WorldCat member library worldwide

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Special issue: gender and macromarketing( )

1 edition published in 2020 in English and held by 1 WorldCat member library worldwide

Shaping safe drinking cultures: evoking positive emotion to promote moderate-drinking behaviour( )

1 edition published in 2014 in English and held by 1 WorldCat member library worldwide

Abstract Social marketing by Western governments that use fear tactics and threatening information to promote anti-drinking messages has polarized 'binge drinking' and 'moderate drinking' through a continuum that implies benefits and harms for both individuals and society. With the goal of extending insights into social marketing approaches that promote safer drinking cultures in Australia, we discuss findings from a study that examines alcohol consumers' moderate-drinking intentions. By applying the theory of planned behaviour and emotions theory, we discuss survey results from a sample of alcohol consumers, which demonstrate that positively framed value propositions that evoke happiness and love are more influential in the processing of an alcohol moderation message for alcohol consumers. The key limitations of this study are the cross-sectional nature of the data and the focal-dependent variable being behavioural intentions rather than behaviours. Research insight into the stronger influence of positive emotions on processing an alcohol moderation message establishes an important avenue for future social marketing communications that moves beyond negative, avoidance appeals to promote behaviour change in drinkers. These research findings will benefit professionals involved in developing social change campaigns that promote and reinforce consumers' positive intentions, with messages about the benefits of controlled, moderate drinking
Neoliberalism and Managed Health( )

1 edition published in 2014 in English and held by 1 WorldCat member library worldwide

This response to Gould and Semaan's (2014) commentary aims to both clarify misinterpretations of and extend the positions taken in our article, "Women's Bodies as Sites of Control: Inadvertent Stigma and Exclusion in Social Marketing." Specifically, our response focuses on four areas: the ruse of individual responsibility and choice; the disciplinary and normalizing effects of surveillance; moving beyond micro-level "hot" and "cold" tactics; and the marginalizing effects of healthism. We conclude with a call for greater ethical responsibility in social marketing scholarship and practice, particularly through macro-level engagements at the socio-cultural level as a means of addressing the inadvertent effects of overly simplified campaign messages and images framed through the prism of neo-liberalism that manage and control the bodies of women
Social marketing's consumer myopia: applying a behavioural ecological model to address wicked problems( )

1 edition published in 2016 in English and held by 1 WorldCat member library worldwide

Abstract : Purpose: Addressing calls for broadening social marketing thinking beyond 'individualistic' parameters, this paper describes a behavioural ecological systems (BEM) approach to enhance understanding of social markets. Design/methodology/approach: A conceptual framework - the Behavioural Ecological Model (BEM) - is presented and discussed within a context of alcohol social change. Findings: The BEM emphasises the relational nature of behaviour change where individuals are embedded in an ecological system that involves performances of behaviour, and social change, within a historical, social, cultural, physical and environmental setting. Layers of influence on actors are characterised as macro (distant, large in scale), exo (external, remote from individuals), meso (between the individual and environments) and micro (the individual within their social setting). The BEM can be applied to guide social marketers towards creating solutions that focus on collaboration amongst market actors, and with rather than for consumers. Practical implications: The BEM contributes to a broader holistic view of social ecologies and behaviour change; emphasises the need for social marketers to embrace systems thinking; and recognises that relationships between actors at multiple layers in social change markets are interactive, collaborative and embedded in dynamic social contexts. Importantly, a behavioural ecological systems approach enables social marketers to develop coherent, integrated and multi-dimensional social change programs. Originality/value: The underlying premise of the BEM brings forward relational logic as the foundation for future social marketing theory and practice. Taking this approach to social market change focuses strategy on the intangible aspects of social offerings, inclusive of the interactions and processes of value creation (and/or destruction) within a social marketing system to facilitate collaboration and interactions across a network of actors so as to overcome barriers and identify solutions to social problems
Gender, class and sexuality in contemporary Australia : representations of the boganette by Barbara Pini( )

1 edition published in 2013 in English and held by 1 WorldCat member library worldwide

Understanding everyday internet experiences : applications to social marketing theory and practice by Josephine Previte( Book )

1 edition published in 2005 in English and held by 1 WorldCat member library worldwide

 
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Audience level: 0.62 (from 0.59 for Consumer b ... to 0.97 for Consumer b ...)

Consumer behavior : buying, having, and being Consumer behaviour : buying, having, selling
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Consumer behaviour : buying, having, selling
Languages
English (22)