WorldCat Identities

Ramos, María de los Ángeles

Works: 2 works in 2 publications in 1 language and 17 library holdings
Genres: Case studies  Handbooks and manuals 
Classifications: HF5823, 659.1
Publication Timeline
Most widely held works by María de los Ángeles Ramos
Integrated advertising, promotion & marketing communications by Kenneth E Clow( Book )

1 edition published in 2010 in Spanish and held by 9 WorldCat member libraries worldwide

Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software
Relaciones públicas : profesión y práctica by Dan Lattimore( Book )

1 edition published in 2008 in Spanish and held by 8 WorldCat member libraries worldwide

Audience Level
Audience Level
  Kids General Special  
Audience level: 0.69 (from 0.56 for Integrated ... to 0.83 for Relaciones ...)