WorldCat Identities

Ramos, María de los Ángeles

Works: 2 works in 3 publications in 1 language and 30 library holdings
Genres: Case studies  Handbooks and manuals 
Roles: Reviewer
Classifications: HM263, 659.1
Publication Timeline
Most widely held works by María de los Ángeles Ramos
Integrated advertising, promotion & marketing communications by Kenneth E Clow( Book )

1 edition published in 2010 in Spanish and held by 9 WorldCat member libraries worldwide

Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software
Public relations : the profession and the practice by Otis W Baskin( Book )

1 edition published in 2008 in Spanish and held by 8 WorldCat member libraries worldwide

"The practice of public relations requires a solid background in principles and theory, a thorough comprehension of research and planning, effective use of communication tools, and a broad understanding of the major stakeholders or publics that concern your organization. Authors Otis Baskin, Craig Aronoff, and Dan Lattimore are public relations experts - with years of scholarly training and professional experience to hone their skills. In Public Relations: The Profession and the Practice, they'll help you develop your skills as a public relations practitioner. The principles and skills learned from this text will prove invaluable now and years down the road."--BOOK JACKET
Audience Level
Audience Level
  Kids General Special  
Audience level: 0.50 (from 0.44 for Public rel ... to 0.56 for Integrated ...)