WorldCat Identities

Solomon, Michael R.

Overview
Works: 119 works in 172 publications in 3 languages and 717 library holdings
Genres: Academic theses  Educational films  Instructional films 
Roles: Author, Narrator, Speaker, Editor, Other, Thesis advisor
Classifications: HF5415.33.U6, 658.8342
Publication Timeline
.
Most widely held works by Michael R Solomon
Marketing : real people, [real] choices by Michael R Solomon( Book )

1 edition published in 2009 in English and held by 73 WorldCat member libraries worldwide

Buying, having, and being : the Washington Post consumer behavior companion( Book )

5 editions published between 1993 and 1994 in English and held by 54 WorldCat member libraries worldwide

Consumer behaviour : buying, having, selling by Michael R Solomon( Book )

1 edition published in 2010 in English and held by 49 WorldCat member libraries worldwide

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other. Rebekah Russell Bennett, Queensland University of Technology; Jo Previte, University of Queensland
Marketing 2 : real people, real choices by Michael R Solomon( Book )

2 editions published in 2011 in Undetermined and English and held by 46 WorldCat member libraries worldwide

Brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues they have faced in recent times. Andrew Hughes, Australian National University; Bill Chitty, Murdoch Business School; Geoff Fripp, University of Sydney
Xiao fei zhe xing wei by Michael R Solomon( Book )

7 editions published between 2005 and 2017 in Chinese and held by 37 WorldCat member libraries worldwide

Colonial assemblages : objects, territories, and racialized subjects in pre-independence Latin America (1492-1810) by Raquel Albarrán( )

2 editions published in 2016 in English and held by 32 WorldCat member libraries worldwide

This dissertation examines the centrality of objects and material culture in the invention of the New World. Paying heed to understudied connections between historically contingent texts and their transatlantic contexts, it excavates the role of colonial objects in shaping colonial discourse during the first three centuries of Spain's rule in Mexico, Peru, and the Hispanic Caribbean (1492-1810). In order to uncover the "makedness" of colonial racializing schemas, "Colonial Assemblages" traces the emergence of a material discourse invested in the Indian as a trope and a figure that masks the multiple tensions operating simultaneously in colonial representations since at least the 1500s, but that reached new heights during the Hispanic Enlightenment. Chapter 1 studies the emergence of a dialectic, multistable concept and material entity, the New World object, in Christopher Columbus's Diario del primer viaje (c. 1493). The second chapter analyzes representations of colonial gold as a fetish of early modern imperialism and as a foundational materiality of colonial Latin American discourse in texts by Columbus, Hernán Cortés, Bartolomé de Las Casas, and engravings by Theodor De Bry. Chapter 3 argues that the cartographic grid and the space of the traza foreground a discourse of abstraction enacted by colonial objects and commodities that serve to exclude the "ugly Indian" in Bernardo de Balbuena's Grandeza mexicana (1604). The fourth chapter demonstrates how certain objects were linked to Andean and transatlantic notions of space and territoriality, and to the definition of indio and mestizo identities, in the works of Guaman Poma de Ayala and Inca Garcilaso de la Vega respectively. Finally, chapter 5 studies the racial portraits of New Spain as well as historical accounts and treatises by Carlos Sigüenza y Góngora and Antonio de León y Gama to illustrate how material culture becomes a contested site of representation for criollismo. This new focus on the textual and social life of objects charts an alternative path to present critiques of coloniality presuming the homogeneous expansion of lettered culture by further underscoring the conceptual value of material culture as a powerful agent in the dynamic assemblage of colonialism in the New World
The brave new world of e-commerce : for Marketing : real people, real choices by Michael R Solomon( Book )

3 editions published in 2001 in English and held by 32 WorldCat member libraries worldwide

Consumer behaviour by Michael R Solomon( )

3 editions published between 2013 and 2016 in English and held by 31 WorldCat member libraries worldwide

Better Business, Global Edition by Michael R Solomon( )

4 editions published between 2015 and 2017 in English and held by 31 WorldCat member libraries worldwide

For introduction to business courses. A better way to learn business. Better Business offers the business content students need, but in a better way. By presenting the material in a stimulating Q & A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience. One of the most significant shifts in the business environment since the first edition of Better Business is the explosive growth of social media in all parts of business. The Fourth Edition of Better Business continues to feature social media strategie
Consumer behavior : why we buy by Michael R Solomon( Visual )

2 editions published in 2013 in English and held by 25 WorldCat member libraries worldwide

Marketing : real people, real choices, global edition by Michael R Solomon( )

3 editions published between 2017 and 2018 in English and held by 19 WorldCat member libraries worldwide

Real marketing : the people, the choices( Book )

1 edition published in 2012 in English and held by 16 WorldCat member libraries worldwide

Advanced Consumer Behavior by Michael R. Solomon( )

1 edition published in 2018 in English and held by 16 WorldCat member libraries worldwide

A diverse and fascinating array of factors influence even the simplest buying decisions. Understanding the driving forces behind why your customers buy from you—or opt for a competitor's product—can empower you to reach key consumers. In this course, join thought leader Michael Solomon as he takes a deep dive into the internal and external forces that influence consumer behavior. First, learn the importance of consumer behavior in helping us understand when, why, and how purchasing decisions are made. Michael shares how factors such as color, shape, and sound influence our perception of brands and products. He discusses gender identity and products geared towards different genders, as well as how consumer lifestyles, values, and attitudes affect product preferences. Michael also goes into external influences on consumer behavior, covering how groups make decisions and how ideas spread. Finally, Michael explores the role emotion plays in purchase decisions, and how you can structure messages to maximize persuasion
Comportamiento del consumidor (10a. ed.) by Michael R Solomon( )

2 editions published between 2013 and 2017 in Spanish and held by 14 WorldCat member libraries worldwide

Consumer Behavior, Global Edition by Michael R Solomon( )

2 editions published between 2014 and 2015 in English and held by 13 WorldCat member libraries worldwide

4.  If your lecturer is using the MyLab and you would like to purchase the product... Go to www.MyMarketingLab.com to buy access to this interactive study programme.   For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
The Truth About : Best Branding Practices by Brian Till( )

2 editions published in 2010 in English and held by 13 WorldCat member libraries worldwide

Marketing + mymartketinglab with pearson etext access card : real people, real choices by Michael R Solomon( Book )

4 editions published between 2011 and 2017 in English and held by 11 WorldCat member libraries worldwide

Better business : student value edition by MICHAEL R SOLOMON( Book )

4 editions published between 2009 and 2017 in English and held by 11 WorldCat member libraries worldwide

Better business + mybizlab with pearson etext access card by Michael R Solomon( Book )

4 editions published between 2015 and 2017 in English and held by 10 WorldCat member libraries worldwide

Consumer behavior : buying, selling, and being by Michael R Solomon( Book )

4 editions published between 2006 and 2007 in English and held by 9 WorldCat member libraries worldwide

 
moreShow More Titles
fewerShow Fewer Titles
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.58 (from 0.37 for Colonial a ... to 0.85 for Xiao fei z ...)

Marketing : real people, [real] choices
Covers
Consumer behaviour : buying, having, sellingMarketing 2 : real people, real choicesThe Truth About : Best Branding PracticesBetter business : student value editionConsumer behavior : buying, selling, and being
Languages