WorldCat Identities

Peloza, John

Overview
Works: 7 works in 11 publications in 2 languages and 60 library holdings
Genres: Case studies  Handbooks, manuals, etc 
Roles: Author
Classifications: HF5415.123, 659.1
Publication Timeline
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Most widely held works by John Peloza
Hitting the sweet spot balancing equity and equality to maximize wealth and happiness by Piers Steel( )
2 editions published in 2005 in English and held by 38 WorldCat member libraries worldwide
Integrated advertising, promotion & marketing communications by Kenneth E Clow( Book )
4 editions published between 2012 and 2013 in English and held by 13 WorldCat member libraries worldwide
Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software
Investing in CSR to enhance customer value by John Peloza( )
1 edition published in 2011 in English and held by 5 WorldCat member libraries worldwide
This report, which is based on the analysis of 163 articles from the most relevant empirical literature on the subject, offers a number of practical recommendations to business leaders embarking in CSR programs for their companies
Intra-organizational volunteerism : a manual for creating internal marketing programs to recruit employee volunteers by John Peloza( Book )
1 edition published in 2006 in English and held by 1 WorldCat member library worldwide
Corporate social responsibility as reputation insurance ( )
1 edition published in 2005 in English and held by 1 WorldCat member library worldwide
Intra-organizational volunteerism : good soldiers, good deeds, or good politics? by John Peloza( Book )
1 edition published in 2006 in English and held by 1 WorldCat member library worldwide
Bénévolat intra-organisationnel : manuel pour la création de programmes de marketing internes pour recruter des employés bénévoles by John Peloza( Book )
1 edition published in 2006 in French and held by 1 WorldCat member library worldwide
 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.68 (from 0.47 for Integrated ... to 1.00 for Bénévola ...)
Languages
English (10)
French (1)