WorldCat Identities

Peloza, John

Overview
Works: 9 works in 13 publications in 2 languages and 76 library holdings
Genres: Case studies  Handbooks and manuals 
Roles: Author
Publication Timeline
.
Most widely held works by John Peloza
Integrated advertising, promotion & marketing communications by Kenneth E Clow( Book )

4 editions published between 2012 and 2016 in English and held by 16 WorldCat member libraries worldwide

Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software
How social partnerships build brands by John Peloza( )

1 edition published in 2014 in English and held by 2 WorldCat member libraries worldwide

Bňv̌olat intra-organisationnel : manuel pour la crǎtion de programmes de marketing internes pour recruter des employš bňv̌oles by John Peloza( Book )

1 edition published in 2006 in French and held by 1 WorldCat member library worldwide

Intra-organizational volunteerism : good soldiers, good deeds, or good politics? by John Peloza( )

1 edition published in 2006 in English and held by 1 WorldCat member library worldwide

Bénévolat intra-organisationnel : manuel pour la création de programmes de marketing internes pour recruter des employés bénévoles by John Peloza( Book )

1 edition published in 2006 in French and held by 1 WorldCat member library worldwide

Corporate social responsibility as reputation insurance( )

1 edition published in 2005 in English and held by 1 WorldCat member library worldwide

Intra-organizational volunteerism : a manual for creating internal marketing programs to recruit employee volunteers by John Peloza( Book )

1 edition published in 2006 in English and held by 1 WorldCat member library worldwide

Investing in CSR to enhance customer value by John Peloza( )

1 edition published in 2011 in English and held by 0 WorldCat member libraries worldwide

This report, which is based on the analysis of 163 articles from the most relevant empirical literature on the subject, offers a number of practical recommendations to business leaders embarking in CSR programs for their companies
Hitting the Sweet Spot : Balancing Equity and Equality to Maximize Wealth and Happiness by Piers Steel( )

2 editions published between 2000 and 2005 in English and held by 0 WorldCat member libraries worldwide

 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.64 (from 0.44 for Hitting th ... to 0.98 for Corporate ...)

Languages
English (11)

French (2)