WorldCat Identities

Peloza, John

Overview
Works: 7 works in 9 publications in 2 languages and 49 library holdings
Genres: Case studies  Handbooks, manuals, etc 
Classifications: HF5415.123, 659.1
Publication Timeline
Key
Publications about  John Peloza Publications about John Peloza
Publications by  John Peloza Publications by John Peloza
Most widely held works by John Peloza
Hitting the sweet spot balancing equity and equality to maximize wealth and happiness by Piers Steel ( )
1 edition published in 2005 in English and held by 30 WorldCat member libraries worldwide
Integrated advertising, promotion & marketing communications by Kenneth E Clow ( Book )
3 editions published between 2012 and 2013 in English and held by 10 WorldCat member libraries worldwide
Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software
Investing in CSR to enhance customer value by John Peloza ( )
1 edition published in 2011 in English and held by 5 WorldCat member libraries worldwide
This report, which is based on the analysis of 163 articles from the most relevant empirical literature on the subject, offers a number of practical recommendations to business leaders embarking in CSR programs for their companies
Intra-organizational volunteerism : a manual for creating internal marketing programs to recruit employee volunteers by John Peloza ( Book )
1 edition published in 2006 in English and held by 1 WorldCat member library worldwide
Corporate social responsibility as reputation insurance ( )
1 edition published in 2005 in English and held by 1 WorldCat member library worldwide
Bénévolat intra-organisationnel : manuel pour la création de programmes de marketing internes pour recruter des employés bénévoles by John Peloza ( Book )
1 edition published in 2006 in French and held by 1 WorldCat member library worldwide
Intra-organizational volunteerism : good soldiers, good deeds, or good politics? by John Peloza ( Book )
1 edition published in 2006 in English and held by 1 WorldCat member library worldwide
 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.69 (from 0.47 for Corporate ... to 1.00 for Bénévola ...)
Languages
English (8)
French (1)