WorldCat Identities

Peloza, John

Overview
Works: 8 works in 11 publications in 2 languages and 72 library holdings
Genres: Case studies  Handbooks and manuals 
Roles: Author
Classifications: HF5823, 659.1
Publication Timeline
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Most widely held works by John Peloza
Integrated advertising, promotion & marketing communications by Kenneth E Clow( Book )

3 editions published between 2012 and 2013 in English and held by 13 WorldCat member libraries worldwide

Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software
Corporate social responsibility as reputation insurance( )

1 edition published in 2005 in English and held by 1 WorldCat member library worldwide

Intra-organizational volunteerism : a manual for creating internal marketing programs to recruit employee volunteers by John Peloza( Book )

1 edition published in 2006 in English and held by 1 WorldCat member library worldwide

Intra-organizational volunteerism : good soldiers, good deeds, or good politics? by John Peloza( )

1 edition published in 2006 in English and held by 1 WorldCat member library worldwide

Bénévolat intra-organisationnel : manuel pour la création de programmes de marketing internes pour recruter des employés bénévoles by John Peloza( Book )

1 edition published in 2006 in French and held by 1 WorldCat member library worldwide

How social partnerships build brands by John Peloza( )

1 edition published in 2014 in English and held by 1 WorldCat member library worldwide

Hitting the sweet spot balancing equity and equality to maximize wealth and happiness by Piers Steel( )

2 editions published between 2000 and 2005 in English and held by 0 WorldCat member libraries worldwide

Investing in CSR to enhance customer value by John Peloza( )

1 edition published in 2011 in English and held by 0 WorldCat member libraries worldwide

This report, which is based on the analysis of 163 articles from the most relevant empirical literature on the subject, offers a number of practical recommendations to business leaders embarking in CSR programs for their companies
 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.66 (from 0.48 for Hitting th ... to 0.98 for Corporate ...)

Languages
English (10)

French (1)