WorldCat Identities

Rigby, John M. (John Mark) 1957-

Overview
Works: 6 works in 12 publications in 1 language and 72 library holdings
Genres: Case studies 
Roles: Author
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by John M Rigby
Foundations of marketing by M. Dale Beckman( Book )

6 editions published between 2000 and 2003 in English and held by 64 WorldCat member libraries worldwide

Focus on key issues of marketing practice and theory. Includes Chapter objectives and summaries
Interpretive schemes as a contingency : the impact of market orientation on organization structure, control and marketing effectiveness by John Mark Rigby( )

2 editions published between 1993 and 1994 in English and held by 3 WorldCat member libraries worldwide

Case supplement to accompany Foundations of marketing, seventh Canadian edition by M. Dale Beckman( Book )

1 edition published in 2001 in English and held by 2 WorldCat member libraries worldwide

Instructor's manual to accompany Foundations of marketing, seventh Canadian edition by John M Rigby( Book )

1 edition published in 2001 in English and held by 1 WorldCat member library worldwide

Foundations of marketing. --7th Canadian edition by M. Dale Beckman( Book )

1 edition published in 2001 in English and held by 1 WorldCat member library worldwide

Interpretive schemes as a contingency : the impact of market orientation on organizational structure, control and marketing effectiveness by John Mark Rigby( )

1 edition published in 1993 in English and held by 1 WorldCat member library worldwide

 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.56 (from 0.53 for Foundation ... to 0.96 for Instructor ...)

Foundations of marketingFoundations of marketing. --7th Canadian edition
Alternative Names
Rigby, John Mark 1957-

Languages
English (12)

Covers
Foundations of marketing. --7th Canadian edition