WorldCat Identities

Fallet, Patrick

Overview
Works: 313 works in 318 publications in 2 languages and 335 library holdings
Publication Timeline
Key
Publications about  Patrick Fallet Publications about Patrick Fallet
Publications by  Patrick Fallet Publications by Patrick Fallet
Most widely held works by Patrick Fallet
by ( Book )
3 editions published in in French and held by 15 libraries worldwide
by ( Book )
3 editions published in in French and held by 8 libraries worldwide
by ( Book )
1 edition published in in French and held by 4 libraries worldwide
by ( Book )
2 editions published in in French and held by 2 libraries worldwide
by ( Book )
1 edition published in in French and held by 2 libraries worldwide
by ( Book )
1 edition published in in French and held by 2 libraries worldwide
Innovation, diversification, anticipation, sont les maîtres mots du succès de l'évolution d'un portefeuille produits pour mieux réveiller , revitalliser et surprendre pour se faire entendre sur un marché toujours plus concurrentiel. Cette thèse a pour vocation l'étude des possibilités d'évolution du portefeuille produits d'un laboratoire pharmaceutique, le laboratoire MEDIX, concernant son produit phare BIAFINE®, et sa marque pédiatrique ALOPLASTINE®. BIAFINE®, marque forte, marque leader, mais aussi marque trentenaire et produit mature, dispose aujourd'hui d'un grand potentiel de développementqu'elle doit exploiter, pour prolonger sa "success story" au travers de différentes gammes de produits, selon que l'axe choisi sera l'automédication en officine, la prescription médicale, ou la dermocosmétique. ALOPLASTINE® marque pédiatrique, pourra se diversifier, une fois sa notoriété renforcée, vers des gammes de produits cosmétiques médicalisées, et vers de nouveaux segments de consommateurs.
by ( Book )
1 edition published in in French and held by 2 libraries worldwide
by ( Book )
1 edition published in in French and held by 2 libraries worldwide
by ( Book )
1 edition published in in French and held by 2 libraries worldwide
by ( Book )
1 edition published in in French and held by 2 libraries worldwide
by ( Book )
1 edition published in in French and held by 1 library worldwide
by ( Book )
1 edition published in in French and held by 1 library worldwide
by ( Book )
1 edition published in in French and held by 1 library worldwide
by ( Book )
1 edition published in in French and held by 1 library worldwide
by ( Book )
1 edition published in in French and held by 1 library worldwide
by ( Book )
1 edition published in in French and held by 1 library worldwide
by ( Book )
1 edition published in in French and held by 1 library worldwide
 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.77 (from 0.67 for La Publici ... to 0.80 for Exercer en ...)
Languages
French (317)
Undetermined (1)