WorldCat Identities

Swait, Joffre Dan

Overview
Works: 2 works in 34 publications in 1 language and 2,226 library holdings
Classifications: HF5415.32, 658.8342
Publication Timeline
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Most widely held works by Joffre Dan Swait
Stated choice methods : analysis and applications by Jordan J Louviere( )

33 editions published between 2000 and 2010 in English and No Linguistic content and held by 2,225 WorldCat member libraries worldwide

Understanding and predicting the behavior of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the past thirty years. An understanding of individual consumer behavior can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This book is a reference work dealing with the study and prediction of consumer choice behavior, concentrating on stated preference (SP) methods -- placing decision makers in controlled experiments that evaluate hypothetical choices rather than actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modeling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modeling.--Back cover
The information-economics perspective on brand equity by Tülin Erdem( Book )

1 edition published in 2016 in English and held by 1 WorldCat member library worldwide

The focus of this monograph is the information-economics theoretic framework of brand equity. Adopting this view, Erdem and Swait [1998] argue that consumer-based brand equity is the value of a brand as a credible signal of a product's positioning. In their framework, the content, clarity, and credibility of the brand signal creates intangible benefits, enhances perceived quality, and decreases consumer-perceived risk and information costs, and hence increases consumer utility, which underlies the added value associated with a brand. The central (and motivating) construct in this view is the "credibility" of brands as signals
 
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Audience level: 0.07 (from 0.07 for Stated cho ... to 0.76 for The inform ...)

Stated choice methods : analysis and applications
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Languages
English (33)