WorldCat Identities

Hawkins, Del I.

Works: 3 works in 23 publications in 2 languages and 289 library holdings
Genres: Case studies 
Roles: Author
Classifications: HF5415.33.U6, 658.83420973
Publication Timeline
Most widely held works by Del I Hawkins
Consumer behavior : building marketing strategy by Del I Hawkins( Book )

11 editions published between 1998 and 2016 in English and held by 172 WorldCat member libraries worldwide

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy
Essentials of marketing research by Del I Hawkins( Book )

8 editions published between 1993 and 1994 in 3 languages and held by 106 WorldCat member libraries worldwide

Estudio de casos sobre los principios del marketing y los fundamentos del mercado
Marketing research by Donald S Tull( Book )

4 editions published between 1976 and 1987 in English and Undetermined and held by 11 WorldCat member libraries worldwide

Audience Level
Audience Level
  Kids General Special  
Audience level: 0.56 (from 0.52 for Consumer b ... to 0.75 for Marketing ...)

Consumer behavior : building marketing strategy
Alternative Names
Hawkins, Delbert I.