WorldCat Identities

川端, 美樹 1962-

Works: 2 works in 4 publications in 1 language and 7 library holdings
Classifications: P96.A83, 302.23
Publication Timeline
Most widely held works by 美樹 川端
Nyusu wa donoyoni rikaisareruka : Media furemu to seijiteki imi no kochiku( Book )

2 editions published in 2008 in Japanese and held by 5 WorldCat member libraries worldwide

The future of the mass audience by W. Russell Neuman( Book )

2 editions published in 2002 in Japanese and held by 2 WorldCat member libraries worldwide

The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in postindustrial society will influence public communication. It summarizes the results of a five-year study conducted in cooperation with the senior corporate planners at ABC, CBS, NBC, Time Warner, The New York Times, and the Washington Post. The central question is whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation or "demassification" of the mass audience. This study demonstrates, contrary to the opinion of some analysts, that the movement toward fragmentation and specialization will be modest and that the national media and common political culture will remain robust
Audience Level
Audience Level
  Kids General Special  
Audience level: 0.75 (from 0.45 for The future ... to 0.87 for Nyusu wa d ...)

Alternative Names
Kawabata, Miki, 1962-

Saito, Miki

カワバタ, ミキ, 1962-

サイトウ, ミキ

斉藤, 美樹