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École doctorale de Management Panthéon-Sorbonne (Paris)

Overview
Works: 127 works in 128 publications in 2 languages and 252 library holdings
Roles: Other
Publication Timeline
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Most widely held works by École doctorale de Management Panthéon-Sorbonne (Paris)
La dimension humaine du Lean : le cas du Groupe PSA by Florian Magnani( )

2 editions published in 2018 in French and held by 3 WorldCat member libraries worldwide

While mass production was the dominant industrial paradigm of the 1980s, the Toyota Production System, Toyota's exemplary continuous improvement system, has attracted the interest of many researchers and industry in seeking ways to improve operational and financial pe1formance of their organizations. The aim of this thesis is to characterize the human dimension in production systems including a strong component of continuous improvement in order to consider it during the adoption process. For this, the thesis focuses on three major contributions: the definition of the human dimension inherent to Lean, the historical evolution of the elements that represent this human dimension and its operationalization through the rote of Lean experts in the adoption process
Le patrimoine de marque au service de la résurrection des marques : orientation temporelle, routes cognitive et affective by Johanna Volpert( )

1 edition published in 2019 in French and held by 2 WorldCat member libraries worldwide

Solex, DS, Mako Moulages, Jean Patou... Nombreuses sont les marques qui renaissent après avoir (presque) disparu du marché. Lors de leur résurrection, ces marques s'adressent à la fois à des consommateurs qui les ont connues avant leur mort et à un nouveau public qui ignore encore tout d'elles. Grâce à trois études qualitatives et à une expérimentation, nous montrons comment les marques ressuscitées utilisent leur patrimoine de marque pour revenir sur le devant de la scène. Nous montrons notamment le rôle de l'orientation temporelle du consommateur dans la perception du patrimoine de la marque ressuscitée. Nous révélons également comment l'activation du patrimoine de marque génère des réactions cognitives et affectives chez le consommateur
The uses of ambiguity by managers in a change context : an ethnographic study by Caroline Rieu Plichon( )

1 edition published in 2019 in English and held by 2 WorldCat member libraries worldwide

Cette thèse étudie comment, pour faire face à un changement organisationnel, des managers produisent et gèrent différents types d'ambigüités (en réduisant, niant ou augmentant ces ambigüités). Elle montre comment ces managers mobilisent des capabilités complémentaires, dites positive et négative, selon leurs préférences, pour faire face aux incertitudes du changement, et deviennent ainsi des dompteurs d'ambigüité. A travers une étude ethnographique de deux ans, et en tant qu'observatrice participante, nous analysons dix-sept managers, leurs subordonnés et leurs directeurs. Nous montrons comment ces managers sont amenés à mobiliser ambigüités et capabilité négative (ou capacité de demeurer dans les « incertitudes et les doutes sans chercher les faits ni la raison », Keats, 1970 ; 43) comme des ressources pour gérer le changement
Consommateurs et salariés face à une crise de réputation d'entreprise : une lecture par le contrat psychologique et l'identification organisationnelle by Sophie De Villartay( )

1 edition published in 2020 in French and held by 2 WorldCat member libraries worldwide

While there is an abundance of literature on reputation in the management sciences, the effects ofcorporate reputation crises on stakeholders have to be explored. Researches on the effects of thesecrises on employees are limited, and the phenomenon is still poorly understood among consumers. Theaim of this thesis is to gain a better understanding of the mechanisms and factors that amplify the crisisfor each of these two stakeholders. We propose to mobilize the analytical framework of thepsychological contract and organizational identification to better understand the phenomenon. In linewith the work of Fournier (1998) and Macneil (1980), a first study describes the mechanisms andperceptual dynamics of the business-customer relationship after negative information in the media: therupture, then the perceived or not perceived violation, of the psychological contract can explain whythe reputation crisis does not always lead to a change in consumer attitudes. A second research projectpresents the results of a qualitative study on a company subject to reputation damage and examines theway in which current employees integrate the reputation crisis into their psychological contract. Theanalysis reveals that organisational identification of employees could be a factor that amplifies theviolation of the psychological contract. These latter findings are quantitatively tested and confirmed ina third research study. Finally, our thesis provides Marketing and Human Resources departments withoperational tools to diagnose the reputation crisis, through an identification of the factors amplifyingthe crisis among employees and customers
The influence of brands' omni-channel strategy on consumer's behavior by Grégoire Bothorel( )

1 edition published in 2020 in English and held by 2 WorldCat member libraries worldwide

This thesis studies omni-channel communication and aims at understanding the effects of activating an additional communication channel towards a connected customer. Three complementary essays respectively study (I) the marginal impact of an additional communication channel, (II) the orchestration of communication channels in a connected customer journey and (III) the heterogeneity of responses across a customer portfolio. These essays are based on large-scale field experiments combining traditional, digital and mobile channels (email, SMS, mail and RTB display). The influence of a communication channel on consumer purchasing behavior is measured causally through incrementality. Incrementality makes it possible to measure and isolate the effective contribution of each channel to the consumer's behavioral response in his decision-making process. This doctoral work demonstrates that the activation of an additional channel generates a significant uplift of online and offline conversions and provides an understanding of the source of this uplift of conversions. Beyond deepening the comprehension of communication models in the era of digital, mobile and programmatic channels, this thesis highlights the impacts of a channel on customers' journeys and the strong heterogeneity of the behavioral responses of a customer portfolio. It also identifies the sources of synergy between channels and demonstrates the key role of omni-channel orchestration in leveraging the value potential of specific customers
L' influence de signaux naturels en communication : une contribution de l'écologie comportementale à l'étude du comportement du consommateur by Frederick T Wehrle( )

1 edition published in 2016 in French and held by 2 WorldCat member libraries worldwide

Cette recherche étudie comment les prédispositions comportementales innées, suscitées par des signaux issus d'environnements naturels , influencent le comportement du choix du consommateur. Par l'intégration de concepts et de théories évolutionnistes de l'écologie comportementale au cadre conceptuel du processus de persuasion ainsi que par l'étude neurophysiologique de ce dernier, l'étude offre une définition des concepts du signal naturel et de la prédisposition comportementale innée. En appliquant le protocole de recherche de l'écologie comportementale, le signal naturel du fruit mûr a pu être identifié et testé en l'intégrant dans une communication sur un site de e-commerce dans le cadre d'une expérimentation en laboratoire. Une combinaison des méthodes de l'oculométrie, de l'Affect Misattribution Procedure et du questionnaire déclaratif a permis de quantifier l'effet d'un signal naturel sur les variables centrales du processus de persuasion : l'attention sélective , la motivation d'approche, la mémorisation implicite et explicite, l'attitude implicite et explicite ainsi que l'intention d'achat. L'étude montre que la couleur du signal du fruit mûr influence le processus de persuasion par une voie périphérique sans attirer l'attention du consommateur alors que la forme suscite elle l'attention sélective suivi d'un comportement d'exploration visuelle autour du signal, permettant d'améliorer la mémorisation, l'attitude et par conséquent le comportement de choix. L'étude offre un cadre théorique permettant d'étudier des signaux naturels en mesure d'influencer le choix du comportement du consommateur à travers différentes cultures, devices, médias et supports marketing
Family involvement in firm and its implications for firm performance : dividend behavior and foreign holdings by Pinar Sener Tournus( )

1 edition published in 2015 in English and held by 2 WorldCat member libraries worldwide

Cette thèse, en portant une attention particulière sur les entreprises familiales turques et par l'utilisation d'une approche fondée sur la théorie de l'agence, a pour objectif de mettre en lumière les implications du capital familial sur la performance, la distribution de dividendes et les avoirs étrangers. Elle étudie premièrement en s'appuyant sur une méta-analyse, la relation entre l'impact net du capital familial sur la performance de l'entreprise et l'effet de modérateurs sur cette relation. Ensuite, elle examine si, en Turquie, le capital familial comble ou profite des lacunes institutionnelles et étudie comment les entreprises familiales diminuent les préoccupations relatives à l'expropriation des actionnaires minoritaires. Enfin, elle explore comment dans le cas turc, les investisseurs étrangers perçoivent le capital familial et les pratiques de gouvernance appliquées par les entreprises familiales pour éliminer les préoccupations de ces investisseurs concernant l'expropriation de leurs droits. Les principaux résultats de cette thèse démontrent que l'impact du capital familial sur la performance des entreprises est positif mais faible. Le niveau de développement des institutions formelles du pays dans lequel les entreprises familiales opèrent, modère la relation entre le capital familial et la performance des entreprises. En Turquie, un niveau modéré de détention du capital par la famille est bénéfique car la performance comptable atteint un pic à ce niveau de détention et les investisseurs valorisent un tel niveau de détention du capital par la famille. En outre, lorsque les familles détiennent un niveau substantiel de droits de vote et participent activement au management de l'entreprise, le versement de dividendes se réduit et la gouvernance familiale profite des lacunes institutionnelles pour exproprier les autres actionnaires de leurs droits. Enfin, en Turquie, le recours effectif par les entreprises familiales à des pratiques de gouvernance diminue les inquiétudes des investisseurs étrangers concernant l'opportunisme de la famille
Three essays on the performance determinants of venture capital industry : public policy lessons from the french case by Miona Milosevic( )

1 edition published in 2016 in English and held by 2 WorldCat member libraries worldwide

Venture capital is crucial for funding and development of young innovative ventures. The French venture capital industry figures among the most important in Europe, however, its performance remains negative, underperforming both the US and the average European market. Since the 2008 financial crisis, banks and insurance companies, which used to be principal investors, have abandoned venture capital industry, mainly due to unfavorable regulatory changes (Basel III and Solvency II). To fill this gap, the government has increased its intervention, and direct funds and tax incentives have now become the principal sources of funding in the venture capital industry. Besides, French business environment also represents an exception compared to other developed economies due to tight relations between the State and the business sector, concentration of the public and corporate power in the hands of actors mainly educated in highly elitist education institutions, which are also well known for their powerful networks. Our aim was, first, to study the underperformance of the venture capital industry though a holistic lens, and then test quantitatively how different elements of human and social capital relate to performance measures, such as portfolio exits, fundraising and syndication. We find specificities of the French venture capital market, the dominance of banking and finance professionals and prevailing government funding and incentives, to hamper the process of expertise acquisition. We further show how task-specific innovation and investment human capital contribute positively to value adding, by raising funds from syndicate partners in follow-on rounds, and exiting, even in an environment characterized by dominant networks. However, we also provide evidence that in a market with strong government intervention and networks, human capital characteristics determining the exit performance are not associated with higher capital commitments. Instead, our research points out to the importance of social networks for fundraising activity, where connections and favoritism lead to inefficiencies in capital allocation
Supply chain contamination, the inertial effect, and the collateral effects of negative corporate events : an incidental stakeholder perspective by Mauro Fracarolli Nunes( )

1 edition published in 2019 in English and held by 2 WorldCat member libraries worldwide

The association of firms to crimes, condemnable management practices, operational difficulties and / or fails carried out by their partners suggests that negative events occurred in a firm (i.e. source firm) hold the potential to negatively affect others. As firms' direct and indirect relationships with their partners become less obvious, supply chain risks (March and Shapira, 1987) must be reconsidered to account for this contemporary and possibly hazardous prospect. In addressing this issue, the present dissertation investigates the impacts of negative corporate events to supply chain partners. Throughout three individual but interconnected articles, empirical evidence suggest that beyond the interruption of physical flows, unfavorable circumstances may not be restricted to firms originating them, spreading across their networks. More specifically, based on the premises of the Efficient Market Hypothesis (Fama, Fisher, Jensen and Roll, 1969; Fama, 1970; Jensen, 1978), the utilization of the event study method (Fama, 1970; Brown and Warner, 1980) allowed the demonstration of negative reactions from investors of supply chain partners upon the disclosure of adverse news. In referring to these outcomes, the concept of supply chain contamination is here defined as “the dissemination of negative events through supply chains, negatively affecting not only the market value of customers and suppliers (possibly that of customers of customers and suppliers of suppliers and so on), as well as potentially other dimensions such as corporate reputations, for instance” (Fracarolli Nunes, 2018: 581).Initial theorization of this process is also proposed. The mechanics leading a company to be affected by events originated out of its organizational borders is portrayed in the concept of the inertial effect, illustrated in the image of “the waves caused by a stone that hits the water previously rested” (Fracarolli Nunes and Lee Park, 2016: 292). Within the reasoning of unintended or unanticipated consequences (Merton, 1936), the occurrence of supply chain contamination through the inertial effect is considered a collateral effect. From the intersection of the literatures on supply chain management and the Stakeholder Theory, a new conceptual model is developed. Building on the idea that stakeholders stand for any individual, entity or group that shall either affect or be affected by the operations of a company (Freeman, 1984), the empirical demonstration that investors of a supply chain partner must be affected (i.e. collateral effect) by negative events occurred in or caused by a source firm (i.e. supply chain contamination through the inertial effect), allows the proposition of the concept of incidental stakeholders, here defined as “stakeholders of stakeholders, which, as such, may not be aware of their links with other companies, or even not consciously willing to take the risks associated with such a subsidiary connection” (Fracarolli Nunes, 2019: 4). In this sense, the investigation of 30 cases classified in 5 distinct categories (environmental disaster, corporate social and environmental irresponsibilities, operational failure, corporate fraud and corruption) is expected to offer new perspectives on the structural risks associated to supply chains. Along with the theoretical discussions, practical utilizations are approached, as well as avenues for future inquiries
L'influence des administrateurs indépendants : le cas du secteur de l'énergie en Russie by Philippe Pelé-Clamour( )

1 edition published in 2020 in French and held by 2 WorldCat member libraries worldwide

The purpose of this thesis is to understand the role of independent directors in Russian companies in the energy sector. Introduced to defend the interests of shareholders and act as a counterweight to the executive committee and CEO, independent directors had become one of the symbols of good corporate governance practices. This role of independence can however remain formal and does not necessarily lead to a change in the effective distribution of powers. This situation applies particularly to strategic sectors close to political power in emerging countries. Based on a survey of a sample of independent directors and an in-depth case study; this thesis illustrates that in order to exercise effective control, the role of independent directors must be accompanied by skills and processes. It also occupies functions of resource and symbol which can be enough to legitimize its presence. Thus, if the agency theory remains relevant, with the mobilization of the resource dependence theory, these two theories are part of a cognitive perspective of the board of directors which enrich the practical recommendations in matters of corporate governance
The influence of negative eWOM through social networking sites on consumer's cognitive, emotional and behavioral reaction by Sarah Zaraket( )

1 edition published in 2019 in English and held by 2 WorldCat member libraries worldwide

The use of negative electronic word of mouth (eWOM) on social networking sites (SNS) has been known to have an impact on a brand's image, thus it has attracted the attention of both professionals and researchers. Nevertheless, despite the rise of social networking sites as new form of negative eWOM, researchers on the topic are still scarce. The objective of this research is to analyze the impact of negative eWOM generated on SNS on user's online and offline reactions. Based on a literature review and a qualitative study, a unified negative eWOM processing model was elaborated that brings the notion of the dual message characteristics into the picture and considers the negative eWOM processing through the perspective of cognitive (perceived credibility) and affective paths (negative emotions generated) and their informational (message characteristics) and relational antecedents (tie strength). The model included four behavioral reactions as endogenous constructs (non purchase intentions, WOM retransmission, eWOM retransmission and eWOM adoption). Data was collected through an online survey and analyzed through structural equation modelling. Results show that tie strength, affective and cognitive message characteristics significantly impact user's cognitive and affective internal states. In turn, these internal states influence consumer's purchasing decisions in terms of negative eWOM adoption and avoidance behaviors. Theoretical and managerial implications are tackled as well as the limits and future research suggestions
Risque de crédit et interdépendance by Mustapha Hjirt( )

1 edition published in 2021 in French and held by 2 WorldCat member libraries worldwide

The aim of this thesis is the study of some important problems in credit risk, namely the monotony of transition matrices and interdependence in credit portfolios. On the first topic, we provide a new way to idealise completely and optimally empirical transition matrices in a geometric fashion. We study the produced monotone matrices through the distance from their associated empirical matrices using historical data. We prove in addition some theoretical results on the stability of monotony under classical transformations. On the study of interdependence, we introduce a Markov field model on a graphical formalism that takes into account exogenous factors and local interactions between the nodes that represents the firms of a credit portfolio. Our main idea is the introduction of relations that are functions describing the nature of the interaction between two firms. In that scheme, we study how risk parameters can be deformed under a type of relations, the topology of the considered network or a macroeconomic shock that can be local or global. Furthermore, we study numerically how critical phenomenon can arises in some sufficiently connected network configurations. We underline the role of this phenomenon in stress periods, and how contagion in that formalism can explain the observed cluster defaults in such periods. We prove many theoretical results on how risk can spread on certain class of networks, the explicit expression of loss distribution on regular networks and how the later can be used in the study of general large scale networks.We developed in addition some technics to overcome the limits that rise on large scale networks for calibration or default probability computing
Avantages organisationnels des dispositions d'esprit alternatives : comment les techniques de méditation améliorent le bien-être et la production créative parmi les employés by Marie Holm( )

1 edition published in 2013 in French and held by 2 WorldCat member libraries worldwide

Contrairement à l'état d'esprit traditionnel (TMS) -la prise de conscience, les processus de mentaux contrôlés, et la manipulation analytique-logique des symboles-un état d'esprit alternatif (AMS) est considéré comme étant un processus mental pré-conscient (c'est-à-dire associatif, imaginatif, intuitif) et la réflexion holistique (Davis-Floyd et Arvidson 1997, Dane et Pratt 2007, Hodgkinson et al 2009). Depuis Platon, l'Occident a considéré le TMS comme la marque de l'intelligence et tout simplement de la cognition. Pourtant, ces dernières décennies, diverses recherches ont exploré des compléments et/ou alternatives aux systèmes de la cognition analytique logique (par exemple, Damasio 1994, Nisbett et al. 2001, Wagner et Sternberg 1985). L'état d'esprit alternatif-un exemple de ces systèmes alternatifs-a été principalement étudié pour ses bienfaits individuels, alors que notre recherche se concentre sur ses bénéfices organisationnels. Pour ce faire, nous avons mis en place une pratique bi-hebdomadaire de méditation pour provoquer une transition vers l'AMS chez les acteurs organisationnels. Nous avons fait l'hypothèse générale que suite au passage de TMS à l'AMS, les acteurs organisationnels bénéficieront d'une production créative et d'un bien-être accrus. Les expériences empiriques ont été réalisées avec 144 participants auto-sélectionnés au sein de deux organisations-une entreprise et une autorité municipale-au Canada, et d'une autre-administration d'une école de commerce-en France. Chacune des trois expériences s'est composée de huit séances bi-hebdomadaires de 20 minutes de méditation guidée pour le groupe expérimental (Fredrickson et al. 2008, Oz et al. 2009, Sears & Kraus 2009); une technique de relaxation a été utilisée pour le groupe témoin (Roausch et al. 2006)
Essays on Financial Analysts by Hiep Manh Nguyen( )

1 edition published in 2020 in English and held by 2 WorldCat member libraries worldwide

Financial analysts play an important role in capital markets. Through the issuance of analysis reports, they facilitate the incorporation of costly private information into security prices, supporting the informational efficiency of financial markets. Thus, understanding their behavior has important implications for firms, investors, and policy makers. Despite decades of work, there are still many open questions regarding how financial analysts produce and how these reports are influenced by their working environment.In this dissertation, we attempt at contributing to the literature of analyst behavior and its effects on the capital market by addressing several new research questions. The first two papers of this thesis try to better understand the incentives behind the well-known analyst bias and identify new sources of bias. The third paper extends into an analysis of corporate governance and the role of financial analysts in alleviating information asymmetry
Régulation du marché des matières premières by Xiaoying Huang( )

1 edition published in 2016 in English and held by 2 WorldCat member libraries worldwide

This thesis provides an overview on the evolution of commodity markets and focuses on the price behaviour in both the commodity physical and the financial derivatives markets. Instead of directly analysing regulation in the commodity markets, this thesis highlights the market changes and specific market behaviour, which gives potential implications for market regulation.Main results of thesis. This research on regulation of commodity markets has been conducted within two different markets: commodity physical markets and commodity derivatives markets. Results in physical markets confirm the evidence of jump in agricultural commodity prices. Price volatility varies with time and is not constant. Commodity markets' -at least agricultural markets'- prices oscillated during the period 2007/2008, which coincided with financial crisis. Relatively high frequent and small jumps in commodity prices are probably due to financial market factors instead of market fundamentals.The implication of these results in risk management of agricultural cooperatives is that, although taking into account jump in risk measure, such as VaR does not out-perform traditional VaR with normal distribution. Considering this kind of extreme price variation can be complementary for risk managers when facing a highly volatile commodity market. Findings for financial derivatives markets lead to two conclusions.Firstly, commodity index funds are confirmed again as having a short-term impact on futures prices in most products. Based on the theoretical conclusion about the intermediary role of inventory on the impact of speculation on the commodity market, we have found that commodity index can influence commodity futures prices without necessarily passing through inventory changes, which is probably due to price-inelasticity. Secondly, in relation to the impact of central bank announcements on commodity prices, the study shows that the central bank can be an alternative regulator to influence the commodity market. Additionally, it shows that commodity prices include the information from macroeconomic factors, such as currency rate and inflation rate
Processus d'évaluation, asymétrie d'information et market timing lors des introductions en bourse et des offres publiques de retrait obligatoire by Hanane Dakhli( )

1 edition published in 2013 in French and held by 2 WorldCat member libraries worldwide

This thesis reports three aspects related to IPOs and delisting. The first is related to the process of pricing the two bid priees. Indeed, given the differences between the two public offerings, underwriters use the same valuation methods without justifying their choices. Through an audit of the IPO and delisting prospectus, the valuation process is based on the characteristics of firms and market conditions. ln addition, there is a significant relationship between the offer priee and the different estimates. Moreover, given that IPOs may coincide with an exceptional increase in the market index and are accompanied by an initial underpricing. The choice of optimal timing of this offer is modeled as regards the priees of listed companies and values of IPO and withdrawing options. Finally, at a delisting, the principle of fairness must be respected. However, the procedure for setting the bid priee varies with regulation and the lack of measures to protect the interests of minority shareholders may encourage the disclosure of private information in order to minimize the offer priee. The proposed model was used to develop two classifications showing that the only way to reconcile shareholders is the full disclosure of private information
De l'émergence des risques à leur intégration dans une organisation : le cas de l'industrie de la construction by Roxane Duret( )

1 edition published in 2016 in French and held by 2 WorldCat member libraries worldwide

The major companies of the construction industry wish to integrate the concept of prevention within their organizations by seeking technical and organizational improvements and by implementing coercive or participatory methods whose goal is to deal with the human factor. This industry aims at controlling the risks inherent to the construction sites of which several classifications can be determined. Those classifications have in common their purpose, which is to draw up an exhaustive list from an infinite set according to variable criteria. After analyzing the different factors that influence the genesis of the risks in such a specific environment as the building sites, we propose a dynamic model for risk understanding and decision-making, based on the mobilization of the TNI and the Theory of social representations More specifically, considering the characteristics of the current emerging risks, we wonder about the relevance of the means implemented by the organization towards their integration
Liquidité de Marché : de l'interaction avec la politique monétaire à l'impact sur l'allocation optimale de portefeuille by Hamza El Khalloufi( )

1 edition published in 2020 in English and held by 2 WorldCat member libraries worldwide

The purpose of this work is to understand the interactions between equity market liquidity and monetary policy on the one band, and to study the impact of market liquidity on optimal portfolio allocation on the other. In the first chapter, we examine the interactions between equity market liquidity and monetary policy. Our results show that the latter has no impact on market liquidity throughout the period. The latter significantly influences monetary policy uncertainty. Furthermore, we find that monetary policy has an asymmetric effect on market liquidity. ln the second chapter, we study the impact of market liquidity on portfolio allocation. The investor seeks to dynamically maximize bis expected utility under the constraint of the portfolio's instantaneous return. We determine the optimal allocation and consumption of the portfolio. The empirical results show that market liquidity significantly affects optimal allocation and consumption. ln the last chapter, we study how the simultaneous presence of liquid and imperfectly liquid assets can influence optimal portfolio allocation. Thus, we use the martingale method under the no arbitrage opportunities approach to solve the dynamic optimization program. We obtain an analytical solution for the demands. The investor will underinvest or overinvest in both assets, compared to the Merton model, depending on his risk aversion and the level of market liquidity
L'institutionnalisation des pratiques d'économie circulaire : des discours à l'engagement individuel by Olivier Cristofini( )

1 edition published in 2019 in French and held by 2 WorldCat member libraries worldwide

This thesis links neo-institutional theory and the practices relating to the circular economy. Based on several inductive methods, it draws mainly upon press publications, institutional documentation, and interviews with actors of all types involved in the circular economy. Theoretically, the results provide a better understanding of the role of discourses in the hybridization of practices, the institutional dimension of the circular economy, as well as the institutionalization of practices that is based on micro-foundations. On a practical level, this thesis reveals the discursive factors of diffusion of practices relating to the functional economy. It offers strategic diagnostic elements to tackle the ongoing transformations in the field of household waste management in France. Finally, it describes the gamification mechanisms that engage citizens in the act of sorting and reducing waste
Influence de la typographie des sites web marchands sur les réactions de l'internaute by Raouf Zafri( )

1 edition published in 2019 in French and held by 2 WorldCat member libraries worldwide

L'objectif de cette recherche est d'étudier les effets de la typographie des sites marchands sur les réponses de l'internaute dans un contexte d'achat en ligne. Un modèle conceptuel explicatif a été mis en perspective en s'appuyant sur une revue de littérature ainsi que sur une étude qualitative exploratoire. Celui-ci montre, à la lumière du modèle S-O-R, l'impact de la typographie du site web marchand à travers ses composantes : Taille de caractère, Interligne et Mise en page sur les réponses comportementales de l'internaute (durée de visite, intention de revisite, intention de recommandation et intention d'achat sur le site). Ces réactions sont portées par les états internes de l'organisme qui sont, d'une part, les émotions de plénitude, de plaisir, d'oppression et, d'autre part, les cognitions de facilité d'utilisation perçue du site, de qualité perçue de l'information et du jugement de l'esthétique du site. Les relations du modèle sont modérées par le besoin de cognition de l'internaute et l'implication envers la catégorie de produit. Les résultats de ce travail issus de l'analyse des données d'une expérience réalisée auprès de 488 sujets révèlent un impact significatif des composantes de la typographie sur les réponses émotionnelles et cognitives. Ces réactions se transforment ensuite en comportement d'approche. Ce travail doctoral donne lieu à des contributions théoriques qui complètent la littérature dédiée à l'atmosphère des sites web, ainsi qu'à des contributions managériales qui apportent des éclairages en matière de choix typographiques à destination des concepteurs des sites web et des responsables marketing
 
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Alternative Names
École doctorale 559 (Paris)

École doctorale Management Panthéon-Sorbonne (Paris)

ED 559 (Paris)

EDMPS (Paris)

Languages
French (12)

English (9)