WorldCat Identities

Green, Paul E.

Overview
Works: 12 works in 18 publications in 2 languages and 445 library holdings
Genres: Festschriften 
Roles: Author, Editor
Classifications: HF5415.2, 658.83
Publication Timeline
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Most widely held works by Paul E Green
A manager's guide to marketing research; survey of recent developments by Paul E Green( Book )

3 editions published in 1967 in English and held by 329 WorldCat member libraries worldwide

Modeling competitive pricing and market share : anatomy of a decision support system by Paul E Green( Book )

2 editions published in 1991 in English and held by 56 WorldCat member libraries worldwide

Stimulus context and task effects of individuals' similarities judgments by Paul E Green( Book )

1 edition published in 1970 in English and held by 16 WorldCat member libraries worldwide

Investigación de mercados : aplicación de nuevas técnicas by Paul E Green( Book )

1 edition published in 1972 in Spanish and held by 12 WorldCat member libraries worldwide

Planning and problem solving in marketing by Wroe Alderson( Book )

2 editions published between 1964 and 1966 in English and held by 9 WorldCat member libraries worldwide

Marketing research and modeling : progress and prospects : a tribute to Paul E. Green by Yoram Wind( )

2 editions published between 2004 and 2005 in English and held by 8 WorldCat member libraries worldwide

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks
A note on the Spaeth-Guthery multidimensional scaling analysis of synthetic data by Paul E Green( Book )

2 editions published between 1970 and 1977 in English and held by 5 WorldCat member libraries worldwide

Investigaciones de mercadeo by Paul E Green( Book )

1 edition published in 1978 in English and held by 3 WorldCat member libraries worldwide

Perception and preference mapping in the analysis of marketing behavior by Paul E Green( Book )

1 edition published in 1967 in English and held by 2 WorldCat member libraries worldwide

Research for marketing decisions [by] Paul E. Green [and] Donald S. Tull by Paul E Green( Book )

1 edition published in 1966 in English and held by 2 WorldCat member libraries worldwide

Multidimensional scaling and related techniques in marketing analysis [by] Paul E. Green [and] Frank J. Carmone by Paul E Green( Book )

1 edition published in 1970 in English and held by 2 WorldCat member libraries worldwide

Research for marketing decisions by Paul E Green( Book )

1 edition published in 1970 in English and held by 1 WorldCat member library worldwide

Marketing research - content and strategy; Management decision - the bayesian approach; The tatics of marketing research - research design; Information from respondents; The means of obtaining information from respondents; Measurement and scaling in marketing research; Multidimensional scaling of perception and preference; Sampling of respondents - the traditional approach; Sampling of respondents - the bayesian approach; Analyzing associative data - chi square and regression techniques; Analyzing associative data - discriminant analysis and canonical correlation; Factor analysis of associative data; Distance function and cluster analysis; Information from experiments; Information from simulation; Forecasting in marketing research; Applications of the bayesian approach to marketing
 
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Audience level: 0.52 (from 0.49 for Stimulus c ... to 0.81 for Research f ...)

Marketing research and modeling : progress and prospects : a tribute to Paul E. Green
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