Russell-Bennett, Rebekah

Overview

Works:	22 works in 32 publications in 1 language and 314 library holdings
Genres:	Textbooks Cross-cultural studies Abstracts Conference papers and proceedings
Roles:	Author, Speaker, Contributor, Editor
Classifications:	HF5415.32, 658.8342

Publication Timeline

Most widely held works by Rebekah Russell-Bennett

Consumer behavior : buying, having, and being by Michael R Solomon( Book )

8 editions published between 2010 and 2019 in English and Undetermined and held by 100 WorldCat member libraries worldwide

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other. Rebekah Russell Bennett, Queensland University of Technology; Jo Previte, University of Queensland

Services marketing : a managerial approach by Rebekah Russell-Bennett( Book )

2 editions published in 2003 in English and held by 95 WorldCat member libraries worldwide

This contemporary text provides in-depth treatment of all key areas of services marketing including e-services, sports marketing and tourism and hospitality services marketing. The text is illustrated through real world vignettes, Australasian examples, and a wealth of case studies

Consumer behaviour : buying, having, selling by Michael R Solomon( Book )

1 edition published in 2010 in English and held by 47 WorldCat member libraries worldwide

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other. Rebekah Russell Bennett, Queensland University of Technology; Jo Previte, University of Queensland

Affective decision-making by Rebekah Russell-Bennett( Visual )

2 editions published in 2013 in English and held by 27 WorldCat member libraries worldwide

Understanding Vulnerable, Stigmatized, and Marginalized Consumers in Service Settings by Rebekah Russell-Bennett( )

2 editions published in 2017 in English and held by 14 WorldCat member libraries worldwide

Services marketing linking the employee-customer interface by Sharyn Rundle-Thiele( Book )

1 edition published in 2008 in English and held by 7 WorldCat member libraries worldwide

Service sector research has focused on employee-customer interfaces (or customer-employee interfaces) since the 1970s. Moving beyond the 4Ps of marketing, emerging perspectives in the 1980s (Booms & Bitner 1981; Grove & Fisk 1983) placed special emphasis on people and their interactions

Consumer Behaviour eBook by Michel Solomon( )

1 edition published in 2012 in English and held by 6 WorldCat member libraries worldwide

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. This book is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline

Can a text message a week improve breastfeeding? by Aérea Negrot( )

1 edition published in 2014 in English and held by 2 WorldCat member libraries worldwide

QUT 2008 Faculty of Business Research Students Colloquium : 3 October 2008, celebrating the research journey, book of abstracts by Faculty of Business Research Students Colloquium( Book )

1 edition published in 2008 in English and held by 2 WorldCat member libraries worldwide

A tri-dimensional approach for auditing brand loyalty by Steve Worthington( )

1 edition published in 2010 in English and held by 2 WorldCat member libraries worldwide

Celebrating the research journey : book of abstracts by Queensland University of Technology( Book )

1 edition published in 2008 in English and held by 1 WorldCat member library worldwide

Designing gamified transformative and social marketing services( )

1 edition published in 2018 in English and held by 1 WorldCat member library worldwide

Abstract : Purpose: The purpose of this paper is twofold: first, to extend transformative service and social marketing practitioners' and academics' understanding of how gamification and serious m-games are designed, and second, to model the effects of game design elements on key transformative service and social marketing outcomes, satisfaction, knowledge, and behavioural intentions. Design/methodology/approach: The research adopted a two-study, mixed-method research design, encompassing focus groups (n =21) and online surveys (n =497), using four current marketplace serious m-games. Study 1 was qualitative and the data were analysed in two cycles using an inductive and deductive approach. Study 2 was quantitative and the data were analysed using PLS-SEM. Findings: The qualitative results of Study 1 discovered a framework of five game design elements for serious m-games. In Study 2, a conceptual model and hypothesised relationships were tested at a full sample level and by each serious m-game. Results show different significant relationships for each serious m-game and moderate to high levels of explanation for satisfaction and knowledge, and low to high levels of explained variance for behavioural intentions. The findings are therefore not only robust across four different serious m-games, but also demonstrate the nuances of the relationships. Originality/value: This research contributes to two service research priorities: leveraging technology to advance services, and improving well-being through transformative services. This research demonstrates that gamification through serious m-games is one form of technology that can be designed to create a satisfying and knowledge-creating service experience, which can also influence intentions to perform health and well-being behaviours

Consumer behaviour : buying, having, being by Stephen Dann( Book )

1 edition published in 2007 in English and held by 1 WorldCat member library worldwide

Coding emotions in complaint behavior : comparing the Shaver et al. and Richin's consumption emotions sets by Rebekah Russell-Bennett( )

1 edition published in 2011 in Undetermined and held by 1 WorldCat member library worldwide

Affective decision-making by Rebekah Russell-Bennett( )

1 edition published in 2013 in English and held by 1 WorldCat member library worldwide

Social marketing strategy for low SES communities : research and strategy phase( Book )

1 edition published in 2016 in English and held by 1 WorldCat member library worldwide

This report outlines the findings of the Social Marketing Strategy for low SES Communities Research and Strategy Phase which was commissioned and funded as part of the Australian Government Department of Education and Trainingâs National Priorities Pool 2014 round. The objective of the project was to research and design an appropriate, cost effective national social marketing campaign targeted at low socio-economic status (SES) students and communities that will assist universities to increase awareness of and raise aspiration to higher education. The specific objectives of the strategy were to : increase awareness of and aspiration to attend university amongst low SES students, families and communities, increase knowledge of pathways to university amongst low SES students, families and communities and to increase numbers of applications to university and university pathways from people from a lowSES background. [Background, ed]

Money or mind? What matters most in influencing low-income earners to be energy efficient?( )

1 edition published in 2018 in English and held by 1 WorldCat member library worldwide

Abstract : Purpose: Designing a social marketing intervention for low-income earners requires an understanding of the key motivations. As part of the Low-Income Earner Energy Efficiency Programme, this study investigates the key factors that influence energy behaviours amongst Australian young low-income earners as part of the Reduce Your Juice social marketing programme. The authors also investigate the effect of gender. Design/methodology/approach: An online survey of 753 low-income renters was conducted using validated measures. The data were analysed using structural equation modelling. Findings: The two factors that had the highest influence on intentions for energy-saving behaviours was the "mind" factor of self-efficacy and "money" factor of price concern. There were gender differences in the effect of bill control and price concern on intentions for different energy efficiency behaviours. Practical implications: This study provides guidance on the factors to emphasise when designing an energy efficiency programme for low-income earners. Social implications: This study provides evidence for different motivations amongst low-income earners for energy efficiency programmes and that a "one size fits all" approach may not be effective. Originality/value: While there is high interest in the public sector for motivating young-adult low-income earners to change their energy behaviours, little is known about the key factors that motivate intentions to engage in these behaviours

Involvement, satisfaction and brand loyalty in a small business services setting by Rebekah RUSSELL-BENNETT( )

1 edition published in 2007 in English and held by 1 WorldCat member library worldwide

Affective events theory as a framework for understanding third-party consumer complaints by Rebekah Russell-Bennett( )

1 edition published in 2011 in Undetermined and held by 1 WorldCat member library worldwide

Shaping safe drinking cultures: evoking positive emotion to promote moderate-drinking behaviour( )

1 edition published in 2014 in English and held by 1 WorldCat member library worldwide

Abstract Social marketing by Western governments that use fear tactics and threatening information to promote anti-drinking messages has polarized 'binge drinking' and 'moderate drinking' through a continuum that implies benefits and harms for both individuals and society. With the goal of extending insights into social marketing approaches that promote safer drinking cultures in Australia, we discuss findings from a study that examines alcohol consumers' moderate-drinking intentions. By applying the theory of planned behaviour and emotions theory, we discuss survey results from a sample of alcohol consumers, which demonstrate that positively framed value propositions that evoke happiness and love are more influential in the processing of an alcohol moderation message for alcohol consumers. The key limitations of this study are the cross-sectional nature of the data and the focal-dependent variable being behavioural intentions rather than behaviours. Research insight into the stronger influence of positive emotions on processing an alcohol moderation message establishes an important avenue for future social marketing communications that moves beyond negative, avoidance appeals to promote behaviour change in drinkers. These research findings will benefit professionals involved in developing social change campaigns that promote and reinforce consumers' positive intentions, with messages about the benefits of controlled, moderate drinking