WorldCat Identities

Bather, Andrea

Works: 3 works in 10 publications in 1 language and 54 library holdings
Roles: Author
Publication Timeline
Most widely held works by Andrea Bather
New Zealand law for marketers( Book )

7 editions published between 2009 and 2014 in English and held by 39 WorldCat member libraries worldwide

This book outlines, describes and analyses the laws relating to marketing in New Zealand. It has been arranged to reflect the sequence of the entire marketing process, from market intelligence leading to product concept, then launch, and marketplace activity, in an increasingly global online market space. It includes new and expanded coverage of intellectual property - an area pivotal to product design and branding, as well as to certain types of business arrangements such as franchising, and manufacturing licences. The coverage of online marketing has been integrated throughout the book, and voluntary self-regulation, in which industries and professions choose to avoid legal constraint by establishing codes of practice, is also considered.--From back cover
Whistleblowing : the advantages of self-regulation by Andrea Bather( Book )

1 edition published in 2005 in English and held by 9 WorldCat member libraries worldwide

The Companies Act 1993 and directors' duties : small and medium entities are not well catered for by Andrea Bather( Book )

2 editions published in 2006 in English and held by 6 WorldCat member libraries worldwide

Audience Level
Audience Level
  Kids General Special  
Audience level: 0.71 (from 0.69 for Whistleblo ... to 0.76 for The Compan ...)

New Zealand law for marketers
English (10)