Making shift happen : designing for successful environmental behavior change
Nya Van Leuvan (Author), Lauren Highleyman (Author), Rodney M. Fujita (Author), Ashleigh Kellerman (Author)
"To tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act. Whether you're a practitioner or want to change your own behavior, Making Shift Happen is a roadmap that empowers you with tools to transform the world.."-- Provided by publisher
Print Book, English, 2022
New Society Publishers, Gabriola Island, BC, Canada, 2022
x, 533 pages : illustrations, portraits ; 23 cm
9780865719484, 0865719489
1144114213
The Making Shift Happen process: Foundations ; Initiate ; Uncover ; Design ; Implement ; Methods
The BEHAVIORAL Building Blocks:Highlight norms to leverage BELONGING ; Make it EASY ; Cultivate powerful HABITS ; Activate ATTACHMENT ; Design it to be VIVID ; Leverage our need for consistent IDENTITY ; Empower through active OPTIMISM ; Judiciously use REWARDS ; Frame for the appropriate ASSOCIATIONS ; Expanding the self to ensure nature's LONGEVITY