WorldCat Identities

Luntz, Frank I.

Overview
Works: 47 works in 114 publications in 3 languages and 4,298 library holdings
Genres: Documentary films  Nonfiction films  Television news programs  History  Academic theses  Abstracts 
Roles: Author, Speaker
Classifications: PE1431, 808.042
Publication Timeline
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Most widely held works about Frank I Luntz
 
Most widely held works by Frank I Luntz
Words that work : it's not what you say, it's what people hear by Frank I Luntz( Book )

22 editions published between 2007 and 2017 in English and Undetermined and held by 1,530 WorldCat member libraries worldwide

Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description
Win : the key principles to take your business from ordinary to extraordinary by Frank I Luntz( Book )

9 editions published between 2011 and 2017 in English and held by 717 WorldCat member libraries worldwide

Based on a premise that effective communication skills are at the heart of business excellence, the author cites examples of leading companies and individuals while sharing counsel on how to conduct one-on-one meetings and public presentations
What Americans really want ... really : the truth about our hopes, dreams, and fears by Frank I Luntz( Book )

8 editions published between 2009 and 2014 in English and held by 616 WorldCat member libraries worldwide

The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses
Candidates, consultants, and campaigns : the style and substance of American electioneering by Frank I Luntz( Book )

9 editions published in 1988 in English and held by 507 WorldCat member libraries worldwide

The war room by Chris Hegedus( Visual )

1 edition published in 2012 in English and held by 469 WorldCat member libraries worldwide

In The return of the War room James Carville, George Stephanopoulos, Mary Matalin, Frank Luntz, Mark McKinnon and others reflect on the 1992 presidential campaign, its lasting effects, and the "war room" campaign concept (1 hr., 22 min.)
Words that work : it's not what you say, it's what people hear by Frank I Luntz( Recording )

3 editions published in 2007 in English and held by 182 WorldCat member libraries worldwide

Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description
What Americans really want-- really by Frank I Luntz( Recording )

7 editions published between 2009 and 2010 in English and held by 66 WorldCat member libraries worldwide

The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses
HouseQuake( Visual )

1 edition published in 2009 in English and held by 60 WorldCat member libraries worldwide

Takes an in-depth, behind-the-scenes look at the strategy employed by Rahm Emanuel and the Democrats in their bid to take over the House of Representatives in the 2006 elections. The film goes inside seven of the key contests around the country, following national players on both sides of the aisle, giving a view of the political process rarely revealed in the media
Meet the press( Visual )

2 editions published in 1995 in English and held by 34 WorldCat member libraries worldwide

On this edition of Meet the Press: Haley Barbour and Christopher Dodd discuss Newt Gingrich's book contract; Frank Luntz and Geoff Garin discuss poll results
Win : the key principles to take your business from ordinary to extraordinary by Frank I Luntz( )

6 editions published in 2011 in English and held by 23 WorldCat member libraries worldwide

From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories'in their own words'and demonstrates how their style of operation and communication is absolutely essential to their success. Luntz makes it clear that following the rules of effective communication is indispensable in any successful human endeavor. Dr. Luntz offers more than seventy new "words that work" for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations'and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principled Actions. Do you have what it takes Win is an unprecedented examination of the art, science, and language of winning, and a must-have for people who want to understand and emulate the winners of today. THE DEFINITION OF WINNING -The ability to grasp the human dimension of every situation -The ability to know what questions to ask and when to ask them -The ability to see the challenge, and the solution, from every angle -The ability to communicate their vision passionately and persuasively -The ability to connect with others and create an enduring chemistry -and 10 other universal attributes of winners
La palabra es poder : lo importante no es lo que dices sino lo que la gente entiende by Frank I Luntz( Book )

2 editions published in 2011 in Spanish and held by 12 WorldCat member libraries worldwide

Uno de los más renombrados analistas políticos de Estados Unidos, el Dr. Frank Luntz, gurú de la opinión pública, desvela en este interesante libro el trabajo que hay que llevar a cabo para contar en cada ocasión con el lenguaje más eficaz. Tanto si el objetivo es aumentar las ventas de una empresa, ganar unas elecciones, inspirar a los empleados o conseguir un aumento de sueldo, hay que encontrar y saber utilizar las palabras adecuadas, porque lo importante no es lo que usted dice sino lo que la gente entiende. Cómo transformar las meras palabras en un «arsenal» infalible es la enseñanza que usted encontrará en estas páginas. Palabras para influir, motivar, despertar emociones, para marcar la diferencia entre el éxito y el fracaso de una campaña publicitaria, un eslogan político o un mensaje personal. Todos nos rendimos ante el poder del lenguaje, tanto si somos conscientes de ello como si no. Y uno de sus más destacados arquitectos nos cuenta las innumerables ventajas que puede proporcionarnos el hecho de transmitir con claridad lo que realmente queremos transmitir
1%de cha ju : ying jia zhang wo ren xin de yu yan xue by Frank I Luntz( Book )

3 editions published in 2013 in Chinese and held by 12 WorldCat member libraries worldwide

Ben shu shou ji ge xing ye ding jian ling dao ren de 80 ze ge ren yu qi ye de an li, Sheng dong miao hui chu zhei xie jie chu ren wu cheng gong ying xiang ta ren, Fa hui shen ke gai bian li liang de gu shi, Bing qie jin yi bu jie xi chu ta men gong tong de guan jian te zhi
What Americans really want-- really : the public hopes and private fears of an anxious nation by Frank I Luntz( Book )

1 edition published in 2009 in English and held by 11 WorldCat member libraries worldwide

Draws on over a decade of research to reveal what Americans truly want--including personal priorities, daily habits, private desires, elected officials, and in the workplace--and what it means for business
Words that work (summary) : it's not what you say, it's what people hear by Frank I Luntz( )

3 editions published between 2007 and 2017 in English and held by 10 WorldCat member libraries worldwide

GetAbstract Summary: Get the key points from this book in less than 10 minutes. This book's readability says a lot about the power of author Frank Luntz's advice on communicating. The text flows, usually matching actions with concepts. For instance, Luntz repeats how important it is to repeat your message. He uses simple language to illustrate the importance of simple language, and so on. What's more, the book is entertaining. Luntz has been involved in major media campaigns with key American products and politicians, and his story about demonstrating an important principle to the Senate is hypnotic. The caveat is that such stories sometimes seem boastful and end up being off-putting when they are clearly meant to be engaging. That grain of salt aside, getAbstract recommends this extremely useful book to those who want to improve their communication skills. The book is directed toward Americans, though it debunks myths about them for the entertainment and edification of everyone else. Some of the book's principles are familiar, but so deeply fundamental that they are worth repeating - which is actually Luntz's fourth rule of effective language use. Say it right, and then say it again. Book Publisher:Hyperion
Win : las claves esenciales para convertir tu negocio en algo extraordinario by Frank I Luntz( Book )

1 edition published in 2012 in Spanish and held by 5 WorldCat member libraries worldwide

Shuo hua de li liang / Words that work / Frank Luntz by Frank I Luntz( Book )

1 edition published in 2007 in Chinese and held by 3 WorldCat member libraries worldwide

Candidates, consultants and modern campaign technology by Frank I Luntz( Book )

3 editions published in 1987 in English and held by 3 WorldCat member libraries worldwide

Shuo hua de li liang : you xiao shuo fu ta ren de ce lüe he ji qiao by Frank I Luntz( Book )

1 edition published in 2017 in Chinese and held by 3 WorldCat member libraries worldwide

Israel in the age of Eminem : a creative brief for Israel messaging by Frank I Luntz( Book )

1 edition published in 2003 in English and held by 2 WorldCat member libraries worldwide

This report explains why current Pro-Israel information campaigns are ineffective with college-age Jewish youth in the U.S. it offers suggestions for creating adds to get the message across more successfuly
The American dream : renewing the promise : a survey research analysis by Frank I Luntz( Book )

2 editions published in 1994 in English and held by 2 WorldCat member libraries worldwide

 
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WorldCat IdentitiesRelated Identities
Words that work : it's not what you say, it's what people hear
Covers
Win : the key principles to take your business from ordinary to extraordinaryWhat Americans really want ... really : the truth about our hopes, dreams, and fearsWords that work : it's not what you say, it's what people hearWhat Americans really want-- reallyWhat Americans really want-- really : the public hopes and private fears of an anxious nation
Alternative Names
Frank Luntz American political consultant, author, and pollster

Frank Luntz Amerikaans statisticus

Frank Luntz estadísticu estauxunidense

Frank Luntz US-amerikanischer Meinungsforscher und politischer Berater

Luntz, F. I. 1962-

Luntz, Frank

Luntz, Frank 1962-

Luntz, Frank Ian

Luntz, Frank Ian 1962-

런츠, F. I. 1962-

런츠, 프랭크 1962-

런츠, 프랭크 I. 1962-

런츠, 프랭크 이안 1962-

フランク・ルンツ

ランツ, フランク・I.

弗蘭克·倫茨

Languages