WorldCat Identities

Fill, Chris

Overview
Works: 61 works in 391 publications in 4 languages and 4,142 library holdings
Genres: Study guides  Case studies  Textbooks 
Roles: Author, Contributor, Creator
Publication Timeline
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Most widely held works by Chris Fill
Business marketing face to face : the theory and practice of B2B by Chris Fill( )

17 editions published between 2011 and 2012 in English and held by 736 WorldCat member libraries worldwide

The once predictable world of business (B2B) marketing is changing. It is now a complex and challenging environment populated by an increasing number of channels, fast developing technology and the expectation that everything and everyone is accountable. It is characterised by changing buyer behaviours and an emphasis on conversations and connectedness. Despite these complexities and challenges, at the root of business marketing remains the need to find, develop and maintain relationships. Accordingly, this book is anchored to two main principles, namely, generating demand and building fruitful marketing based relationships. To drive demand, establish relationships that of mutual value, and to weave a route through the various complexities, it is important to understand the nature and changing perspectives of B2B buyers. From this knowledge organisations are better placed to create more buyer-centric demand generation strategies
Marketing by Paul Baines( Book )

47 editions published between 2008 and 2019 in English and Undetermined and held by 623 WorldCat member libraries worldwide

Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions
Marketing communications : contexts, contents and strategies by Chris Fill( Book )

58 editions published between 1999 and 2006 in English and held by 295 WorldCat member libraries worldwide

This fourth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences
Marketing communications : frameworks, theories, and applications by Chris Fill( Book )

31 editions published between 1995 and 2019 in English and Undetermined and held by 232 WorldCat member libraries worldwide

This fifth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences
Marketing communications : interactivity, communities and content by Chris Fill( Book )

15 editions published between 2008 and 2009 in English and held by 201 WorldCat member libraries worldwide

Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level. This new edition has an exciting and modern new design and is structured into 6-parts: the first 2 sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools of Marketing Communications; and, new to this edition, Part 5 covers its emerging relationships with the media. Finally part 6 covers its connection to special audiences. Offered with this new 5th edition at www.pearsoned.co.uk/fill are podcasts by the author, video cases that accompany each part, and direction to key adademic papers in marketing communications. Students and tutors can also share their marketing communications essays, thoughts, ideas, and favourite campaigns and papers
Business-to-business marketing : relationships, systems and communications by Chris Fill( Book )

21 editions published between 2004 and 2011 in English and Dutch and held by 186 WorldCat member libraries worldwide

"Geared toward both postgraduate and final-year undergraduate students, this book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, Business Studies, eBusiness and Business Information Systems, and for MBAs. It can also be used for related units in Engineering- and Social Studies-based programmes. Students following the CIM's Professional Diploma Module, Marketing Communications, will also benefit from this book, as well as those taking stand-alone professional B2B Marketing seminars."--Jacket
Essentials of marketing communications by Chris Fill( Book )

12 editions published in 2011 in English and held by 162 WorldCat member libraries worldwide

"Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles, theories and practice of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. The first part of the book explores the core concepts associated with communication and audience behaviour. The second considers issues linked with managing marketing communications campaigns and activities, before the third and final part, which considers the tools, media and messages that make up the marketing communications mix. Key features of the book : Case studies illustrate marketing communications in practice ;?Viewpoint? boxes stimulate discussion and include questions and tasks to encourage you to apply your knowledge ; Up-to-date coverage of digital and interactive media and the impact it is having on marketing communications. ... The book is the essential companion for undergraduate and postgraduate students studying marketing communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by The Chartered Institute of Marketing."--Back cover
Marketing communications : brands, experiences and participation by Chris Fill( Book )

14 editions published in 2013 in English and Undetermined and held by 157 WorldCat member libraries worldwide

This sixth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences
Advertising : strategy, creativity and media by Chris Fill( Book )

15 editions published between 2012 and 2013 in English and Spanish and held by 141 WorldCat member libraries worldwide

"The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today. It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond. Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects."--Publisher's website
Simply marketing communications by Chris Fill( Book )

10 editions published between 2006 and 2008 in English and held by 138 WorldCat member libraries worldwide

This title seeks to provide a suitably consistant appraisal of the ever-expanding world of marketing communications. The two main themes running through the text concern relationship marketing and integrated communications
Marketing-Kommunikation : Konzepte und Strategien by Chris Fill( Book )

7 editions published between 1999 and 2001 in German and Undetermined and held by 134 WorldCat member libraries worldwide

Corporate reputation : brand and communication by Stuart Roper( Book )

10 editions published in 2012 in English and held by 133 WorldCat member libraries worldwide

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods
Essentials of marketing by Paul Baines( Book )

9 editions published between 2012 and 2013 in English and held by 133 WorldCat member libraries worldwide

Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers
Marketing communications : discovery, creation and conversations by Chris Fill( Book )

12 editions published in 2016 in English and held by 123 WorldCat member libraries worldwide

This edition provides a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketing-related programmes
Marketing communications : contexts, strategies, and applications by Chris Fill( Book )

1 edition published in 2002 in English and held by 118 WorldCat member libraries worldwide

This third edition of an introductory marketing textbook covers topics such as marketing strategies and planning, exhibitions, events and field marketing, branding and the Internet
Fundamentals of marketing by Paul Baines( Book )

10 editions published between 2017 and 2021 in English and held by 82 WorldCat member libraries worldwide

Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organisation can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not? Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling 'Marketing' by Baines, Fill, and Rosengren, this book is a complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skillful practice
Marketing communications 2008-2009 by Graham Hughes( )

6 editions published between 2008 and 2009 in English and held by 80 WorldCat member libraries worldwide

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing'Here in Dubai, we have
Marketing communications : touchpoints, sharing and disruption by Chris Fill( Book )

7 editions published in 2019 in English and held by 62 WorldCat member libraries worldwide

The new edition of 'Marketing Communications' delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered
Marketing communications : engagements, strategies and practice by Chris Fill( Book )

1 edition published in 2005 in English and held by 62 WorldCat member libraries worldwide

This fourth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences
Marketing communications 2006-2007 by Graham Hughes( )

6 editions published in 2006 in English and held by 50 WorldCat member libraries worldwide

 
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Audience Level
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Audience level: 0.58 (from 0.18 for Marketing ... to 0.87 for Marketing- ...)

Business marketing face to face : the theory and practice of B2B
Covers
MarketingMarketing communications : contexts, contents and strategiesMarketing communications : frameworks, theories, and applicationsMarketing communications : interactivity, communities and contentBusiness-to-business marketing : relationships, systems and communicationsEssentials of marketing communicationsMarketing communications : brands, experiences and participationAdvertising : strategy, creativity and media
Alternative Names
フィル, C.

Languages
English (293)

German (6)

Spanish (1)

Dutch (1)